1 April 2003
Stationery Organisers(HKTDC Gifts, Premium & Stationery, Vol 02,2003)
Neat & Stylish
|London City Ltd's desktop accessories include a transparent desk organiser with nifty photo frame (right)|
With a wide ranging choice of stationery organisers available from Hong Kong, there are countless ways to keep a desktop orderly and stylish.
For example, Winland Enterprise Co Ltd specialises in stationery organisers made from different fabrics, PVC and PU "leather" and genuine leather. Working on OEM and ODM orders, and offering open items for customers' selection, most designs come with a classic, timeless elegance.
"We do develop more gimmicky styles to suit buyers' requests, such as using metallic-type materials and using brightly coloured fabrics," says marketing executive Dennis Cheung.
Winland presently exports to the US, Canada, Europe and Russia, and has developed a list of long-term customers since its incorporation in 1989. "Good quality, reasonable pricing and excellent service all contribute to their loyalty," enthuses Cheung.
A desk set comprising a writing pad, address book, notepad, business card holder and album, all in a multifunctional storage box from Winland costs US$15-20 FOB Hong Kong per set depending on the type of PU or PVC used. The raw materials are sourced on the Chinese mainland or imported from Taiwan and Korea.
Winland owns a 400,000-square-foot, 2,000-worker mainland plant in Guangzhou that manufactures up to 200,000 desk sets a month. The minimum order is 5,000 sets for delivery 30-60 days after order confirmation.
Another leading supplier, established in 1998, is Hang Lee Industrial Co, offering a wide range of gift and premium products. Stationery organisers form a major category.
Besides working to buyers' specifications, the company generates some 1,000 new styles each year. "It's important to keep stimulating demand in this market," says manager Lau Yun Ming.
"We get inspiration from various sources, and product designs are also influenced by prevailing events that can trigger a new product trend or design."
Recently, a metal-cum-wood design has been in vogue, and Hang Lee offers a set of six items in a stationery organiser priced at US$8.50 per set FOB Hong Kong.
Hang Lee utilises zinc alloy, aluminium, cork, stainless steel and wood sourced on the mainland. It manufactures at a 3,000-square-metre, 150-worker factory in Guangdong Province on the mainland that produces up to 100,000 sets of stationery organisers a month.
Europe accounts for 30% of Hang Lee's total business, while the US and Southeast Asia each take 10%. The balance is consumed in Hong Kong. The minimum order quantity is 1,000 sets per style and delivery is 20-25 days after order confirmation.
Incorporated in 1982, Art's Stationery Mfy Ltd produced more traditional stationery items until 1996, when it found it necessary to change direction to stay competitive.
"We shifted to manufacturing products emphasising craftsmanship, design concepts and finer quality to differentiate ourselves from those competing merely on price," says marketing manager Derek Ng.
Today, the company's 3,000-square-metre, 250-worker mainland factory in Guangdong mostly manufactures stationery organisers in wood and metal, with material coming from Korea and the mainland.
Among the latest range is an eight-piece wood/punched metal desk set (BWW-08), priced at US$4.80 FOB Hong Kong.
"This range comes in 40 different styles which allows buyers to compose their own line. It also forms very popular gift and promotion sets being sold as fast-moving items in hypermarkets," says Ng.
Art's Stationery sells mostly to importers and retailers in Europe, the Middle East, the US, South America and Southeast Asia. It also exports under its own brand name, Golden Horse. It requires a minimum order value of US$5,000 for delivery 35 days after order confirmation.
Also running a factory in Guangdong, London City Ltd offers stationery and desk organisers made of ABS, PS and PP imported from Korea, Japan and Taiwan.
"We manufacture mostly according to buyers' specifications. As their confidence in us grew, we began working on ODM orders as well," says marketing executive Bianca Chau.
London City is very alert to new trends in style and colour seen at the European trade fairs and, through working closely with customers, is also well informed on the most upbeat market directions.
"We export to clients in Europe, the US and Asia, and we also have our brand name, LC," says Chau. All desk organisers from London City are available with basic stationery items such as pencils, pens, staplers and scissors in various combinations. Its latest model in matt black (LC-5805), with stationery items included, is priced from US$3-4 FOB Hong Kong, while another translucent design, with a photo frame and items of stationery included, is priced at US$3.
At its 50,000-square-foot, 300-worker factory, London City manufactures up to 200,000 sets of desk organisers a month. It requires a minimum order value of US$5,000 for delivery 30 days after confirmation of order.
WRITTEN BY WINNIE HUI
Hang Lee Industrial Co
Flat K1, 21/F, Phase 1
Superluck Ind Bldg
45-53 Sha Tsui Rd
London City Ltd
13/F, Blk B
Winner Fty Bldg
55 Hung To Rd
Kwun Tong, Kowloon
Man Sang Envelope Mfg Co Ltd
Rms A-D, 2/F, Blk 2
Camel Paint Bldg
58-62 Hoi Yuen Rd
Kwun Tong, Kowloon
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