About HKTDC | Media Room | Contact HKTDC | Wish List Wish List () | My HKTDC |
Save As PDF Email this page Print this page
Qzone

Singing In The Rain(HKTDC Enterprise, Vol 11,2002)

Vol 11, 2002





Product Feature

A Secure Market
Security & Safety Products

A Case Study
Stationery & Accessories

Singing In The Rain
Umbrellas

 

 

 

Singing In The Rain

Umbrellas

Raindeer Enterprises Ltd produces umbrellas for all purposes from ones for the beach to more dainty styles such as this Japanese-style model (front) patterned with red cherries and blue flowers.

UMBRELLAS have never looked so good. Manufacturers use the latest technology to create models that are smaller, lighter and even stronger then ever. From the tiny to the extra-large, Hong Kong umbrellas will have you literally singing in the rain.

Apart from a full range of regular stick umbrellas, Camix Umbrella Co Ltd produces larger models for the beach and golf, and smaller, mini umbrellas for kids. Rain jackets, ponchos and even tents are also available.

Model T537 from this maker has an attractive white cotton cover, a wooden handle and an aluminium frame and costs US$2.50 FOB Hong Kong. "This parasol is very popular in Japan and South Korea," says marketing executive Serena Ling. "The cover has visible white stitching which is very fashionable now."

New also this season is a portable umbrella with a PE cover aimed at the European market. "PE has the same advantages as PVC but is more environmentally friendly," explains Ling.

Manufacturing takes place at two factories on the Chinese mainland. "All production processes are carried out at our own factories so it's easy for us to manage quality control and ensure punctual delivery," she says.

Shipments are usually 40 days after receipt of order confirmation, although Camix makes every effort to accommodate requests for shorter delivery times. "If we have the materials in stock then a 20-day delivery schedule is possible," she says. The minimum order is 2,000 umbrellas.

Thirty-year-old Raindeer Enterprises Ltd started out as a small family business with just 10 employees and six sewing machines. Today, Raindeer is one of the leading players in the umbrella industry. The company has its own factory on the Chinese mainland, with a full production line and more than 2,000 workers.

"We have modern sewing and frame building facilities," says sales and marketing manager Alex Pok. "Young people like wave umbrellas and golf umbrellas."

Raindeer makes a full range of business and leisure umbrellas. The Japanese-styled model 2129 is 21-inches x 24 ribs. The cover is 190T nylon and there is a straight wooden handle with a 14mm wooden shaft. This model sells for about US$4.20 FOB Hong Kong based on a minimum 1,000-piece order. Delivery takes about 30 days.

Kwong Hing Umbrella (HK) Ltd recently launched a new range of extra-strong umbrellas known as Wind Breaker, Wind Proof and Wind Glider. These models use aluminium and titanium frames that are lightweight and durable. The Wind Glider features a movable frame that withstands exceptionally strong wind without turning inside out.

Kwong Hing employs more than 2,000 workers at three factories on the Chinese mainland. "Capacity is no problem for us," says marketing manager Cherry Yu. "We recently completed an order for 180,000 umbrellas and made the delivery within 60 days."

Prices are competitive even for hi-tech models. "We have a strong purchasing department which can source cheap materials on the mainland and in Taiwan," she says. The minimum order is 1,000 umbrellas, and delivery usually takes around 40 days.

Claiming to produce the smallest umbrella in the world, Tai Wah Umbrella Industry (HK) Co Ltd offers one measuring just 15cm when folded and weighing a mere 150g. The secret of this umbrella's tiny size lies in its five-section folding aluminium frame and super-lightweight fabric cover.

Tai Wah, making a full range of umbrellas, has also found a market niche with hi-tech products. "We try to be as innovative as we can," says general manager Henry Ng. "In this industry, if you're not at the top of the game you are behind and we want to be at the top."

Using technology borrowed from the golfing industry, Tai Wah has also created a super-lightweight golf umbrella. Its carbon fibre construction makes the total weight just 350g. "The carbon fibre used in the shaft is even stronger than steel, but it has a lot of give and is extremely light," says Ng. "We think this model will be very popular with golfers who don't want to carry a heavy umbrella around the course."

Established in 1987, Tai Wah lays claim to being the "grandfather in this business", according to Ng. "We have the capacity to produce more than one million umbrellas per month and export to customers worldwide."

The minimum order is 2,000 umbrellas per colour, per style, and delivery takes around 45 days.

WRITTEN BY MAGGIE HOLMES

Contact Details:

Camix Umbrella Co Ltd
Unit 313, Tower A
New Mandarin Plaza
14 Science Museum Rd
Tsim Sha Tsui East
Kowloon, Hong Kong
Tel: 852-2312-6982
Fax: 852-2657-7466
E-mail: camixhk@ctimail.com

Hung Hing Umbrella (HK) Co Ltd
1/F, Rms 8-10, Blk A
Proficient Ind Centre
6 Wang Kwun Rd, Kowloon Bay
Kowloon, Hong Kong
Tel: 852-2751-6082
Fax: 852-2755-8215
E-mail: company@hunghingumbrella.com.hk

Kwong Hing Umbrella (HK) Ltd
8/F, Units 22-26, Blk B
Proficient Ind Centre
6 Wang Chui Rd, Kowloon Bay
Kowloon, Hong Kong
Tel: 852-2796-7181
Fax: 852-2796-7513
E-mail: mktg@kwonghinghk.com

Nelson Umbrella Co Ltd
6/F, Unit B
Yu Fung Commercial Centre
289 Hennessy Rd
Wan Chai, Hong Kong
Tel: 852-2511-1011
Fax: 852-2519-9411
E-mail: nelson@umbrella.com.hk

Raindeer Enterprises Ltd
Unit 711
Wing Fat Ind Bldg
12 Wang Tai Rd, Kowloon Bay
Kowloon, Hong Kong
Tel: 852-2305-9009
Fax: 852-2305-9063
E-mail: jackyhsu@netvigator.com

Tai Wah Umbrella Industry (HK) Co Ltd
8/F, Unit B
Valiant Ind Centre
2-12 Au Pui Wan St, Fo Tan
New Territories, Hong Kong
Tel: 852-2687-3403
Fax: 852-2687-2548
E-mail: taiwah88@netvigator.com

bullet9.jpg (1215 bytes) Advertising Enquiry bullet9.jpg (1215 bytes) Hong Kong Buyers Request Form bullet9.jpg (1215 bytes) Overseas Buyers Request Form bullet9.jpg (1215 bytes) More Publications