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Silicone Kitchenware(HKTDC Houseware, Vol 01,2006)

Vol. 1, 2006





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Product Features

Electronic Scales
Weighing In

Furniture
Homing Instincts

Kitchen Timers
Counting Down

Silicone Kitchenware
Hot Helpers

Silicone Kitchenware

Hot Helpers

Photo

Wonder Household Ltd makes a huge variety of silicone kitchen products including spatulas, brushes and novelty-shaped bakeware

The heat is on for silicone kitchenware, and Hong Kong companies are responding with useful and colourful products, great prices and superb quality.

"We debuted in this sector with a silicone spoon rest and spatula a few years ago," enthuses Wonder Household Ltd director Dennis Wong. "Today, we ship silicone spatulas, brushes, scrapers and bakeware in all shapes and sizes to the US, Germany and the UK."

Although established in 2001 only, Wonder Household has more than 10 years' experience in kitchenware manufacturing, which definitely gives the company an edge.

"We are very proactive in experimenting with new materials and technology, and innovating new items by interplaying silicone with wood, nylon or stainless steel," says Wong.

To maintain a consistent and reliable quality, Wonder Household's 500-worker, 100,000-square-foot, ISO 9000-certified factory in Shenzhen on the Chinese mainland uses high-grade silicone imported from Japan, France and Germany.

"Quality silicone is essential to meet the various safety standards required by different countries," says Wong. "In addition to functionality, our tempering process is highly controlled to ensure that finished products are stable in performance and highly durable."

He says that Wonder Household produces more than 100,000 silicone items monthly, and that a minimum order is 3,600 pieces per style for delivery 45 days after order confirmation.

Meanwhile, a silicone loaf pan, a cake mould, a spatula and a pastry brush - all boasting sleek silhouettes and attractive colours - are among much sought-after products from Uni-Fair Trading Co Ltd.

"We received our first orders for silicone products about three years ago, when silicone took over as the material of choice for non-stick kitchenware," recalls director Hugo Ho. "We now ship many items to Europe and North America."

Uni-Fair Trading works closely with OEMs, and offers its own market-oriented creations. "We sometimes work on new designs with buyers on a cost-sharing basis to cover the cost of the mould," says Ho. "Then, according to mutual agreement, the final products are sold exclusively in certain countries. This approach protects both the client and us, and is a very successful collaboration model."

Ho says that since 1985, when the company started out, he has seen several kitchenware trends come and go - but that the quest for safety never changes.

"Good quality materials are a prerequisite for achieving safe products, which is why we invest substantial resources in testing the silicone we import from Taiwan and Japan," Ho states.

Product quality is further safeguarded by quality control procedures at the firm's reliable network of factories in Guangdong Province on the Chinese mainland. Uni-Fair Trading requires a minimum order of 5,000 pieces for delivery 30 days after confirmation of order.

Finding new materials for the next generation of kitchenware is also the mission of 1985-established May Tak Rubber Fty Ltd. The firm ventured first in silicone spatulas, and soon rode a wave of success by diversifying into silicone tools, kitchen gadgets, bakeware and brushes.

"Silicone provided a new stimulus to the market," says sales manager Christina Cheung. "It has excellent heat-resistance properties, and is highly durable and flexible, which allows great versatility in shaping and colouring. Silicone has taken the market by storm and its popularity is still growing."

Also highly experienced in metal and plastic kitchenware, May Tak is among pioneer Hong Kong companies now combining stainless steel and silicone in kitchenware.

"Our in-house design team has a strong technical background, which is why our products are not only creative but also practical and suitable for mass production," notes Cheung.

May Tak imports top quality silicone from Japan, the US and Germany, and Cheung claims that finished products can even meet Germany's stringent LMBG test.

May Tak's production takes place at a 1,000-worker, 15,000-square-metre factory in Dongguan on the mainland that turns out up to 150,000 silicone products a month. Minimum order is 3,600 pieces per style, and delivery is 45 days after order confirmation.

Creative design and high quality are equally important for veteran manufacturer Hung Sang Metal Plastic Fty (Int'l) Ltd, which has offered gifts, household and kitchenware products since 1958.

The company, which has experience selling its silicone series to buyers in the US and Europe, recently penetrated the Japan market with its cute animal-motif ice-cube trays.

Also new from Hung Sang are silicone bakeware items, a garlic peeler, a hot mat, coasters, potholders, a baster and various spatulas.

"We get inspiration from prevailing trends by visiting overseas department stores and restaurants, in addition to feedback from customers," says general manager Isabella Lee.

She says that the firm's cooperative approach is well demonstrated by a patented, silicone magic glove. "We developed this item with a French customer, and eventually it became a best seller."

Silicone imported from Japan, the US, and Germany goes into Hung Sang's kitchenware range, and most items are FDA- and/or EU-approved. "All products are highly durable and display heat resistance up to 230?C and cold-resistance down to -30?C," says Lee.

Production takes place at Hung Sang's 1,600-worker, 33,000-square-metre, ISO 9001-certified factory in Shenzhen that turns out up to 150,000 silicone items a month. Minimum order for silicone products is 1,200 pieces or sets, for delivery 40 days after order confirmation.

With Hong Kong companies so dedicated to creating and offering the best in terms of both quality and style, buyers are certain to find all the silicone products they need.

WRITTEN BY WINNIE HUI

CONTACT DETAILS

Grand Mart Industrial Ltd
Flat 13B, Richwealth Ind Bldg
77-87 Wang Lung St, Tsuen Wan
New Territories, Hong Kong
Tel: 852-2411-6926
Fax: 852-2402-4867
Email: gm@grandmarthk.com.hk
Web: www.grandmarthk.com.hk

Great Genius Industrial Ltd
Rm 611, International Trade Centre
11-19 Sha Tsui Rd, Tsuen Wan
New Territories, Hong Kong
Tel: 852-2417-2834
Fax: 852-2413-6379
Email: info@great-genius.com
Web: www.great-genius.com

Hung Sang Metal Plastic Fty (Int'l) Ltd
Flat 7B, 38/F, Cable TV Tower
9 Hoi Shing Rd, Tsuen Wan
New Territories, Hong Kong
Tel: 852-2490-4177
Fax: 852-2416-9886
Email: sales@hungsang.com

May Tak Rubber Fty Ltd
6/F, Blks A-D, Glee Ind Bldg
77-81 Chai Wan Kok St, Tsuen Wan
New Territories, Hong Kong
Tel: 852-2490-0171
Fax: 852-2416-1929
Email: info@maytak.com
Web: www.maytak.com

Procorp Asia Ltd
Rms 2104-5, K Wah Centre
191 Java Rd, North Point
Hong Kong
Tel: 852-2811-1831
Fax: 852-2811-1268
Email: procorp@procorp.com.hk

Uni-Fair Trading Co Ltd
Flat A, 12/F, Sai Wan Ho Plaza
68 Shaukeiwan Rd, Hong Kong
Tel: 852-2515-3228
Fax: 852-2515-3233
Email: uftcl@netvigator.com
Web: www.uni-fair.com

Wonder Household Ltd
22/F, Goodwill Ind Bldg
36-44 Pak Tin Par St, Tsuen Wan
New Territories, Hong Kong
Tel: 852-2417-0803
Fax: 852-2417-9339
Email: sales@wonderhousehold.com
Web: www.wonderhousehold.com

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