31 July 2007
Selling Season(HKTDC Enterprise, Vol 08,2007)
|This tabletop berry/leaf cone tree, mixed berry hanging ball and selection of sprays are from the glittering collection of Gold Future Industrial Ltd|
Wreaths, trees and Christmas stockings immediately conjure up visions of Christmases past and to come, and Hong Kong companies have a long history of providing the right decorative touches to celebrate this heart-warming holiday in style
Sparkling tree ornaments and tabletop decorations from Art Team Ltd add to the festive air of Christmas. Angels, horns, snowmen, Santas, stars and Christmas trees are among popular designs fashioned from fabric and wire, resin and ceramic, all accented with beads, crystals and glitter.
"Gold and silver are the all-time favourite colours, while light blue with silver and burgundy and gold are popular this year," says marketing manager Joe Lam.
Art Team, established in 1997, stays with traditional Christmas figures but also likes to incorporate trendier elements. "We might show Santa golfing, skiing or surfing, and we're doing more action poses," Lam adds.
Tree ornaments typically stand four inches tall and sell for US$0.55-1.25 each FOB Yantian. Tabletop decorations, which can be standalone items or tree toppers with a PVC cone base, range from 7-16 inches in height and cost US$7.50-12.50 each. "We're very good at carving faces in polyresin, and we colour them by hand," she says.
The company can turn out five TEUs per month at its factory in Jieyang on the Chinese mainland, and has a minimum order value requirement of US$5,000. An order can be a mix of ornaments and tabletop decorations, and delivery is 60-75 days after order confirmation.
Europe is the OEM/ODM firm's main market, although it also exports to the US and Asia. "We are going to expand more to Spanish-speaking countries because we have Spanish-speaking staff," says Lam.
Specialising in tree skirts and Christmas stockings, Mahanaim Home Deco Design Ltd's products feature a standard 60% rayon, 40% polyester mix. The 11-year-old firm is currently offering seven matching multicoloured stocking and tree skirt collections.
Priced from US$6-9 each FOB Shanghai, the stockings measure nine inches wide and are 24 inches long. Some are trimmed with acrylic fur. The tree skirt, with a diameter of 54 inches, costs US$20-25. A package of two stockings and one tree skirt sells for US$30-50.
Other seasonal products made by Mahanaim include table mats, table runners, cushions and throws. The company can manufacture about 200,000 pieces per month at its ISO 9001-certified factory in Shanghai on the mainland.
Delivery to the company's major markets in Europe is 75 days after order confirmation, with a minimum order requirement of 500 pieces. "We've just started exporting to Russia, and we're hoping to get into the US," says executive manager Kenny Lau.
Elegant, handmade Christmas trees using the down feathers of geese and decorated with fibre optic lights are the star attraction at trading company Brilliant Industrial (China) Ltd. Successfully launched in Japan and Hong Kong last year, the trees are now being exported to Switzerland, the US and Australia.
Made on the mainland, the feather trees are available in any colour and in various sizes and cost US$2.50-18.00 each FOB Shanghai for models ranging from 20cm-120cm. Full-sized, 210cm trees are also available. White and pink trees are the best-selling colours this year.
"A feather tree is soft and has a natural-looking shape," says manager Sam Chan, adding that the branches and trunk are made of PVC. "Because of the amount of labour involved, only about 200 trees per day are produced."
The trees are CE- and UL-approved, and the company will provide a veterinary health certificate as well as fumigation and disinfection certificates. "If a customer wants, we can also send a sample to an international testing laboratory for safety testing," Chan adds.
No minimum order applies and delivery is 45-60 days after order confirmation.
An expert in PVC and polyester Christmas wreaths, Gold Future Industrial Ltd prides itself on its handmade, natural-style floral arrangements. "Our smallest wreaths [one inch in diameter] can be hung on trees and the bigger sizes [up to 36 inches in diameter] can be hung on walls and doors," says spokesperson Miranda Tang. Prices range from US$0.40-15.00 each FOB Hong Kong.
In business since 1988, the OEM/ODM firm also manufactures garlands, artificial flowers, vinyl trees and other Christmas decorations. Minimum order is one TEU and five cartons per item per colour, and shipments are made 60-90 days after order confirmation. Europe (including Russia) and the US, along with Japan and Korea are the company's primary markets. "But we would like to develop new markets in South Africa, the Middle East and Saudi Arabia, and to expand our market in Holland as we are looking for purchasing sources there," Tang adds.
With such a wide variety of products from which to choose, Hong Kong remains a key sourcing centre for the world's Christmas needs.
TEXT BY ANDREA PAWLYNA
Art Team Ltd
Rm B2, 14/F, Blk 1
Yip Fat Fty Bldg
Kwun Tong, Kowloon
Brilliant Industrial (China) Ltd
Rm 11, 5/F
Yale Ind Centre
61-63 Au Pui Wan St
Fo Tan, New Territories
Carobo Enterprise Ltd
Rm A, 2/F
Sui Sing Bldg
202-204 Cheung Sha Wan Rd
Sham Shui Po, Kowloon
Gold Future Industrial Ltd
Unit C, 3/F
Tsuen Wan Int'l Centre
58-70 Wang Lung St
Tsuen Wan, New Territories
Honour Enterprise (HK) Ltd
Unit 805, Tower 1
1 Hok Cheung St
Hung Hom, Kowloon
Mahanaim Home Deco Design Ltd
Rm 6, 5/F
49 Hoi Yuen Rd
Kwun Tong, Kowloon