26 Sept 2006
Safe & Sound(HKTDC Enterprise, Vol 10,2006)
Quo-Luck Co Ltd
|Quo-Luck Co Ltd has a very broad range of novelty and security lanyards and accessories suitable for all purposes and age groups|
Lanyard design has transited from the simple neck strap to include elements of style and fashion, says Quo-Luck Co Ltd sales and marketing director Gary Wong. "And this is firing the imagination of young buyers, thanks to the eye-catching array of ultra-mod accessories that form the modern lanyard."
Wong attributes the firm's ongoing success to being fast and flexible in its business dealings. "For example, after our success in providing 1.2 million lanyards for the Athens Olympics in 2004, and later half a million for a big Australian retail chain, we knew that we could do big deals with quality products at competitive prices," he says.
"The industry has taken huge steps forward with designs since the lanyard concept became popular, probably about the time of the Vietnam war when the ID tags worn by American troops around their necks sparked the whole idea."
More recently, he adds, there has been a surge in sales of lanyards thanks to the worldwide security industry, which took off after 9/11. "Lanyards have almost blossomed into a cult symbol among young people all over the world, especially in the US, and that's why we have diversified into so many novelty products."
Offering several examples, Wong says popular models include necklace lanyards made of colourful plastic beads, pearls, jadeite and other baubles that are right out of the 1920s. Also popular, he adds, are flower lanyards, made of the likes of artificial roses, orchids and sunflowers that are actually a variation on Hawaiian leis but with the usual lanyard fittings.
"We also have zipper designs in aquamarine, translucent green, shocking pink and so on. These super-colourful plastic zippers loop round the neck, but have an outside edge of soft cloth to protect the skin," Wong describes.
Quo-Luck also has neck straps in feminine pink with bold letters such as N I C E added by silicon imprint adhesion that are very smooth and oddly soothing to touch. "Also, a variation for kids, we have a frog motif including a pin-on metal frog and smooth green silicon frog legs dotted all the way around the strap," Wong says.
One outstanding model, he adds, comprises a 2.5cm-thick loop of artificial, white faux fur that serves as a warm mini-choker in cold weather. "It also comes with a cute little bag in the same material to hold a cell phone or a lipstick and compact set."
Many of these and other Quo-Luck lanyard designs carry still more add-ons, such as shiny metal bottle openers, cute little toys or gimmick decorations for pinning onto a blouse or lapel.
"And every lanyard has a safety breakaway buckle at the nape of the wearer's neck so that if the lanyard gets caught in moving machinery, or perhaps someone tries to grab it, the buckle will open instantly and free the wearer," Wong assures.
Quo-Luck also has a full range of cell-phone holder attachments, ranging from small cotton socks and smooth neoprene boxes to plastic and elastic containers. There is even a 'lanyard' that keeps a phone firmly attached to the wrist while exercising. Still other models are for hooking onto backpacks.
The firm has beefed up its R&D section, seeking smart but unusual designs likely to be snapped up by kids wanting a combined fashion statement and useful lanyard.
"Our design team includes Western-educated degree-holders able to think out of the box to devise super-snappy lanyard accessories that will prove irresistible," says Wong.
"We are also applying for ISO 9001 certification for our factory to secure our image and reassure buyers of the quality of our merchandise."
Quo-Luck also has top manufacturing capabilities. "These include new product generation utilising our global product development engineers, a top-notch sales process to provide samples and quotes as required, and extensive experience in global shipping affording us the ability to move product anywhere in the world," Wong claims.
"We operate several factories in Panyu, Guangzhou and Xiamen on the Chinese mainland, with special capabilities in metal stamping, plastic injection moulding, plating, custom printing, assembly and custom packaging," Wong says. "We sell and distribute our own products on a wholesale basis and we also distribute products through a dealer-distributor network."
Quo-Luck is clearly safe and secure with its immense range of novelty and security lanyards and accessories.
WRITTEN BY GEOFFREY SOMERS
Quo-Luck Co Ltd