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Rising Prospects(HKTDC Houseware, Vol 02,2007)

Baking Tools & Kits

These cookie cutters from Well Group Enterprise Ltd (with recipe included) aren't intended for human consumption - they make treats for man's best friend, his dog

A resurgence in home-dining is making bakeware products even more popular, and Hong Kong manufacturers are providing a huge variety of pans and utensils designed to make baking easy, fun and efficient.

For example, Lico (HK) Mfg Ltd offers a plethora of bakeware, kitchenware and household products. "We have 10 years' experience in this industry and offer more than 1,000 items,"explains manager Stewart Wong. "Our most popular products are bakeware and food preparation tools, such as brushes, scrapers and mixers."

Some 30%-40% of the company's business is OEM, with the remainder its own designs and own-brand, The Edge, all manufactured at the company's factory in Dongguan on the Chinese mainland.

Wong observes a current trend for more silicone bakeware. "This started a couple of years ago, and is likely to continue to grow beyond just basic tools as companies become more environmentally conscious," he states.

Coated bakeware is another favourite, using products such as Teflon, says Wong, adding, however, that baked items are more easily removed from silicone bakeware without scratching the surface. He also notes an increasing demand for colour beyond the traditional black or stainless steel.

Lico's prices range from US$0.20 per item to more than US$20 FOB Hong Kong for a complete set of kitchen tools, for minimum orders of 1,440 pieces per item delivered in 35-45 days.

The firm exports 60%-65% of its products to Europe, with other key markets including the US and Australia. "We also have new business in Guatemala and Russia," says Wong.

Another prolific kitchenware manufacturer and supplier is Well Group Enterprise Ltd, whose products include bakeware, cookie cutters and tart moulds for the household and hotel market.

The company produces 180,000 units per month at its factory in Huizhou on the mainland, in addition to other mainland manufacturing facilities. "We cater to OEM customers and can produce from low- to high-end depending on customers' requirements," says merchandiser May Lai.

The company offers a huge selection of bakeware and accessories, including cookie cutters in plain and fancy shapes and baking pans in numerous sizes and styles, as well as gift sets. Interestingly, Lai reveals that a most popular item is a cookie-cutter set for children.

"We use a variety of materials, including 18/10 stainless steel, silicone and plastic, with silicone proving increasingly popular for baking items," she notes, adding that the company's major markets are the US, Europe, Canada and Australia, with Germany its biggest single market.

Prices, available on request, are for a minimum order of 1,000 sets delivered 30 days after receipt of deposit.

With more than 40 years' experience in the houseware industry, family-owned Masterful Ltd exports medium- to high-end kitchenware, bakeware and household sundries using a strong network of mainly Hong Kong manufacturers.

The company caters to ODM/OEM and private label projects as well as offering its own brand Masterchef. "We have more than 1,000 items available in our Masterchef brand, and provide domestic and professional kitchenware," explains marketing executive Taher Muchhala, adding that items can be viewed at the company's 5,000-square-foot office and showroom in Hong Kong.

Masterful's bakeware products include non-stick, heavy gauge 0.6mm baking pans and roasters, silicone pans, stainless steel and chrome-plated cooling racks, stainless steel dough scrapers and flour sifters, and cookie presses and icing sets.

"The major trend is for stainless steel, which remains the backbone of the kitchenware market," claims Muchhala. "We supply mainly 18/8 stainless steel but can cater for other grades on request." He adds that today's customers are focusing on better quality, opting for long-lasting items.

Product prices are available on request for flexible minimum order sizes depending on the item ordered, with delivery in approximately 90 days. Europe accounts for about 60% of the company's exports, with other important markets including the US, Canada, Australia and the Middle East. "Some new destinations for us are South America and Eastern Europe," adds Muchhala.

Specialising in non-stick metal bakeware, Tiffany Materials Ltd produces some 1.1 million items per month at its factory in Guangdong Province on the mainland.

"We offer about 100 different items, mostly catering to the household market, and all meet with FDA and FGB food safety approval," explains director Tanya Hon. "We are also ISO 9002- and SA 8000-certified."

Some 70% of the company's production is own designs, either under its Golden Bakeware label or under customers' private labels, notes Hon, adding that the remaining 30% is OEM.

"We offer Whitford and Akzo Noble coatings, and use base materials of carbon steel, tin plate and aluminized steel," explains Hon. While the demand for products is largely market driven, she notes that "baking trays and roasters are our most popular items".

Some 55% of Tiffany Materials' exports go to North America and 35%-40% to Europe, with Canada another important destination. "South Africa is a recent new market for us," adds Hon.

The company's FOB Hong Kong prices for individual items range from US$0.50 for mini bakeware items to US$7.50 for a heavy-duty, large roaster, for minimum orders of 5,000 pieces per model mixed in one TEU and delivered in 50 days for the first order and 35 days for re-orders.

Whether it is buns or bread, cookies or cake, Hong Kong's manufacturers produce the hottest bakeware items to suit every taste.



Lico (HK) Mfg Ltd
9/F, Delta House
3 On Yiu St, Shek Mun
Sha Tin, New Territories
Hong Kong
Tel: 852-2850-8829
Fax: 852-2850-4565

Masterful Ltd
Rm 2112, Phase II, Kodak House
39 Healthy St East
North Point, Hong Kong
Tel: 852-2561-6786
Fax: 852-2563-9786
Web: www.masterful.com.hk

Pinnacle Industrial Ltd
Rm 2316, Wing Hing Ind Bldg
83-93 Chai Wan Kok St
Tsuen Wan, New Territories
Hong Kong
Tel; 852-2542-3283
Fax: 852-2851-6568
Web: www.pinnacle-ware.com

Star Target Industrial Development Ltd
Unit 1002, New Trend Centre
704 Prince Edward Rd East
San Po Kong, Kowloon
Hong Kong
Tel: 852-2558-8677
Fax: 852-2558-2864
Web: www.star.hk.cn

Tiffany Materials Ltd
Rm 201B, Wing On Plaza
62 Mody Rd, Tsim Sha Tsui East
Kowloon, Hong Kong
Tel: 852-2722-2688
Fax: 852-2721-9692
Web: www.tiffanymaterials.com

Well Group Enterprise Ltd
Rm B4, 3/F, Blk B, Chung Mei Centre
15-17 Hing Yip St, Kwun Tong
Kowloon, Hong Kong
Tel: 852-3576-3333
Fax: 852-3576-3388
Web: www.wellgroup.com.hk