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Prime Time Return For Major Event(HKTDC Gifts, Premium & Stationery, Vol 01,2004)

Vol 1, 2004




Fair Preview

Prime Time Return For Major Event
Hong Kong Gifts & Premium Fair 2004

Golden Opportunity To Fill Order Book
Hong Kong International Stationary Fair 2004

Prime Time Return For Major Event

Hong Kong Gifts & Premium Fair 2004

April 28 - May 1, 2004

Show Times

Fair DatesOpening HoursBuyer Registration Counter
April 27 (Tue) 2:00pm - 7:00pm
April 28-30 (Wed-Fri)9:00am - 6:30pm8:30am - 6:00pm
May 1 (Sat)9:00am - 5:00pm8:30am - 4:30pm

Visitor Enquiries: (852) 2240-4435

HONG KONG GIFTS & PREMIUM FAIR 2004
APRIL 28 - MAY 1, 2004

Total Exhibitors
2003: 3,790

Total Visitors
2003: 62,365

Product Mix
All types of gifts and premiums including:
Advertising Gifts & Premiums
Ceramic Gifts
Consumer Electronics
Corporate Gifts
Fashion Jewellery & Accessories
Paper & Packaging
Party & X'mas Decorations
Pictures & Photo Frames
Silverware
Stationery
Toys & Sporting Goods
Travel Goods & Umbrellas
Watches & Clocks
General Gift Items, Trade Services & Publications

Scale
66,702 square metres

Venue
Hong Kong Convention and Exhibition Centre

Organiser
Hong Kong Trade Development Council in cooperation with The Hong Kong Exporters' Association

Admission
HK$100 per person. For trade only. Persons under 18 will not be admitted

Sponsors
Federation of Hong Kong Industries
Trade and Industry Department, HKSAR Government
The Chinese General Chamber of Commerce
The Chinese Manufacturers' Association of Hong Kong
The Hong Kong General Chamber of Commerce
The Indian Chamber of Commerce, Hong Kong

Enquiries
Exhibitions Department
Hong Kong Trade Development Council
Unit 13, Expo Galleria
Hong Kong Convention and Exhibition Centre
1 Expo Drive, Wanchai, Hong Kong
Tel: (852) 2240-4323
Fax: (852) 2824-0249
Email: exhibitions@tdc.org.hk
Web: http://hkgiftspremiumfair.com

The Latest And The Best

Global buyers are sharpening pencils and fine-tuning shopping lists for the 2004 Hong Kong Gifts & Premium Fair, now back in its "prime time" April slot.

The fair will display the latest in general gift items, advertising gifts and premiums, fashion jewellery and accessories, party and Christmas decorations, ceramic gifts, consumer electronics, pictures and photo frames, silverware, stationery, paper and packaging, toys and sporting goods, travel goods, umbrellas, watches and clocks, trade services and publications.

Most of these products will be high quality yet relatively reasonably-priced items from factories located on the Chinese mainland and in other countries and regions of Asia - a combination that is a big attraction for many buyers.

"With aggregate sales running at US$19bn, Hong Kong is one of the world's biggest exporters of giftware and this fair is the place to source and order the very latest products," says Anne Chick, senior exhibitions manager at the Hong Kong Trade Development Council (TDC).

"This fair is recognised as one of Asia's most important trade events," she adds, "and now that it's back to its usual time slot, TDC is pulling out all the stops to ensure that it's as indispensable as ever... a fully re-energised event featuring the latest in new design trends and upbeat styles."

According to Chick, every indication points to the fair further consolidating its position as by far the best place in Asia to locate the latest in gift ideas, new designs and premiums.

"A further bonus is that the fair dates - Wednesday, April 28 to Saturday, May 1 - are absolutely ideal for buyers preparing for the year's biggest buying season. Yet another reason that it's a five-star must for global buyers," she says.

One of the fair's prime attractions is the Hall of Fine Designs, where upmarket branded products, designer collections and other original items debut in a prestigious and elite setting.

Nobody misses the opportunity to check on the latest top-of-the-market products, and buyers looking for the very best usually head there first to snap up the newest, most exciting items.

"Another big plus," says Chick, "is the online Business Matching Service that will come on stream two months before the event. This is a super timesaver for buyers since it identifies exhibitors by name, product/service and country/region, and enables them to locate their target exhibitors in advance."

In addition, buyers can even make advance appointments with just a click on the Cyber Booking service at the fair's website, which will be available two months before the fair.

The fair is the main source of gifts and premiums for many overseas buyers. Thomas Buscher, product manager of Correct Pro GmbH, of Germany, has been a regular for eight years and says that at the last fair he lodged orders with 10 companies for pens, calculators, backpacks, table clocks and umbrellas, most made in Hong Kong, the mainland and Taiwan.

John Cheung, business director of Iz Marketing, Singapore, placed orders at the last fair for alarm clocks and calculators of "very interesting design", and has become a regular visitor looking for new and innovative designs.

First-time visitor Kuldip Verma, deputy general manager of Flex Industries Ltd, reports locating some "nice gift boxes and CD organisers to add to our existing product lines".

More importantly, he says, attending the fair enabled him to get a better insight into current market trends, while meetings with other buyers and exhibitors had opened the doors to future contacts.

Marketing manager Alex Lee of exhibitor Asia Gravure Ltd, says: "We manufacture 2.8 million picture frames per month, exporting mainly to the US and Europe. This fair is an important event for us and can account for 25% of our sales."

Meanwhile, marketing manager Angela Lee of exhibitor Man Nin Shing Co Ltd, says: "The US and Europe are prime export markets for our 14-year-old firm. The fair is an excellent vehicle for discovering new customers and new markets."

Interestingly, although deferred to July 23-26 following the severe acute respiratory syndrome (SARS) outbreak, the 2003 edition of the fair nevertheless attracted 3,790 exhibitors (2,355 of them from Hong Kong) and 62,365 buyers (24,054 from overseas).

The exhibitors came from 31 countries and regions, and the buyers from 128 countries and regions. For 2004, an even greater attendance is anticipated now the fair is back in its "usual" time slot.

WRITTEN BY GEOFFREY SOMERS


Golden Opportunity To Fill Order Book

Hong Kong International Stationary Fair 2004

Show Times


Fair Dates:Opening Hours for Buyer:

Registration Counter:

January 6-8 (Tue-Thu)9:30am - 6:30pm 9:00am - 6:00pm
January 9 (Fri) 9:30am - 5:00pm9:00am - 4:30pm

Visitor Enquiries: (852) 2240-4554

Time Saver
Register in advance on the Internet to avoid queues at the fair. Simply click onto the website: http://hkstationeryfair.com and register online.

Total Exhibitors
2003: 210

Total Visitors
2003: 11,492

Product Mix
Writing equipment; paper & paper products; office supplies; artists' equipment; educational systems; and children's stationery and school supplies

Scale
6,000 square metres

Venue
Grand Hall & Foyer
Hong Kong Convention and Exhibition Centre,
1 Expo Drive, Wanchai, Hong Kong

Organisers
Hong Kong Trade Development Council
Messe Frankfurt (HK) Ltd

Admission
Free admission. Trade visitors only. Persons under 18 will not be admitted.

Concurrent Fair
Hong Kong Toys & Games Fair 2004

Enquiries
Hong Kong Trade Development Council
Unit 13, Expo Galleria
Hong Kong Convention & Exhibition Centre
1 Expo Drive, Wanchai, Hong Kong
Tel: (852) 2240-4554
Fax: (852) 2824-0026
Email: exhibitions@tdc.org.hk

Writing A Best Seller

Holding the Hong Kong International Stationery Fair in tandem with the Hong Kong Toys & Games Fair gives buyers the best of both worlds

With most indicators pointing to an increasing rate of global economic recovery, the Hong Kong International Stationery Fair on January 6-9, 2004, looks firmly set to be yet another runaway success.

"With two months to go, the fair is already 'all systems go!' " says TDC senior exhibitions manager Anne Chick. "We have already received bookings from than 150 exhibitors from seven countries and regions."

On top of that the TDC also had confirmed bookings for pavilions from the Chinese mainland, Korea, Taiwan and Thailand, the same countries that took pavilions for the 2003 fair.

"Furthermore, bookings are continuing to roll in, and we are getting an increasing number of inquiries every day ... No wonder that as joint organisers of the event with Messe Frankfurt (HK) Ltd we're very upbeat," Chick adds.

"Everything points to the 2004 stationery fair building on the success of the previous year's big event, which was a huge success in itself with a total of 210 exhibitors from 15 countries and regions, plus 11,492 buyers from 100 countries and regions."

Chick notes that with severe acute respiratory syndrome (SARS) now "a distant memory" and visitor arrivals at Hong Kong International Airport almost back to normal, it would be savvy business sense for additional international exhibitors and buyers to start finalising arrangements to confirm attendance and accommodation.

"In fact, not only because of this factor but, more importantly, as a result of the splendid business opportunities the stationery fair provides, we strongly recommend early sign-up to avoid last-minute problems."

Chick also points out that one of the features that made last year's fair such a success was the free licensing seminar - "easily one of the most popular add-on features at any recent fair, which cleverly road-mapped the way for licensing and profiting from such powerful names as Hallmark and Liverpool Football Club".

She adds that as the licensing seminar was such a widely applauded draw card, the TDC had no hesitation in deciding to stage a similar free seminar for the coming fair, with brand management and development as one of the topics.

"Again we will have experts in their respective fields present to explain the nuts and bolts of how to get in on the ground floor with a range of highly sellable products," Chick explains.

The Hong Kong International Stationery Fair 2004 is being held at the beginning of the spring buying season and will again be staged in parallel with the Hong Kong Toys & Games Fair.

"This gives exhibitors and buyers a marvellous opportunity to kill two birds with one stone, specially when they consider the obvious connections between stationery for direct and indirect educational purposes, toys and games for children between primary and secondary levels, and more mature students at university level," Chick maintains.

The stationery fair also covers the full range of sourcing needs in the highly important and widespread world of stationery, such as:

  • office supplies
  • writing equipment
  • paper and paper products
  • artists' requirements
  • educational systems
  • school supplies
  • children's stationery

Chick's enthusiasm is shared by Katy Lam, director of trade fairs for co-organiser Messe Frankfurt (HK) Ltd, who believes the fair should be a big success judging by the highly encouraging number of early bookings by exhibitors and the amount of interest being shown by the trade.

"It is the only fair of its kind staged in Hong Kong, and regular exhibitors and buyers are well aware that this is the place where the latest and most innovative products in this important field first see the light of day in the Greater China area," Lam notes.

"Furthermore, one of the most attractive features is that it is run in tandem with the Hong Kong Toys and Games Fair, and this is one of the most desirable 'stable mates' any fair could wish to have."

As a result, Lam maintains the stationery fair is not just an invaluable one-stop shop but also has the advantage of a second shop in the form of a 'toyshop'.

"As such it offers an excellent opportunity for networking between many thousands of interested parties in the respective fields of stationery and toys and games," she adds.

"Regular participants are quick to grasp this rare opportunity to exchange experiences and build business contacts. Who could wish for more?"

WRITTEN BY GEOFFREY SOMERS

Buyers are well catered for, as exhibition displays cover seven product categories.

 

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