6 Oct 2005
Premium Calculators(HKTDC Gifts, Premium & Stationery, Vol 04,2005)
|Yes Promotion Co's new calendar calculators in modern and stylish designs make ideal promotional premiums or gift items|
Established in 2003, Yes Promotion Co is a trader dealing in radios, electric clocks and mini-torches, and offers electronic calculators as part of its range of promotional and gift items.
"Our marketing strategy for promotional calculators is to focus on the product outlook and design - trying to achieve a sharper look and more interesting colour combinations while at the same time providing useful and not-always-found functions," claims project manager Thomas Chan.
"We believe good design standards will differentiate the market players and determine which companies can stay the pace and produce workable cost-to-profit margins."
Chan says FOB Hong Kong prices for the firm's products depend on the quantity ordered and are "subject to negotiation".
Minimum order is 3,000 pieces and the delivery time depends on the quantity. Major markets include the US and Europe. Production takes place at the firm's 10,000-square-metre production facility in Shenzhen on the Chinese mainland, using parts and ABS from the mainland.
Meanwhile, 1997-established Sino Time Trading Ltd offers calculators for savings and loans that also make attractive premiums. The Duo range of handheld calculators feature a Duo Bank account minder and a Duo Retirement organiser for private income.
"Our main lines comprise promotional items, and best-selling products at present are the Duo premium calculators designed for banks and finance companies," says sales manager Cathy Chan.
"We have much less competition with these items, and we may even be the only firm making them. A French buyer originally designed the Duo range, and France is our biggest export destination now - although we also sell to other European countries and are now trying Australia and some places in Asia. We expect good results."
Another interesting premium item is the Health Check calculator. A user keys in weight, age and other factors and the unit calculates optimum weight and advised weight.
Raw materials such as PVC, PP and ABS come from the mainland, as do ICs, keypads and other components. Minimum order size is 1,000 pieces, depending on the model, and delivery time is 30-35 days after order confirmation. Major markets are France, Germany and Belgium.
For a truly astounding range of calculators of every type - from scientific to desktop and handheld models, in fact about 700 - look no further than Catiga Electronics Co Ltd, established 1985. Naturally, the firm offers a premium range as well.
"One hot item at the moment is our colour display promotional calculator, which is a very good seller," says assistant marketing manager Kenneth Chan, noting that Catiga is the in-house brand name.
"Generally, our promotional calculators carry FOB Hong Kong prices of about US$1 each. Such models would have all the common functions - with either 8-, 10- or 12-digit LCD readout panels. We offer variations, too. For example, the 12-digit model can have a three-line display, while our scientific calculator comes with 279 functions."
Using ABS sourced on the mainland, production takes place at an ISO 9001- and ISO 9002-certified, 1,200-worker factory in the mainland's Guangdong Province. Minimum order size is 2,000 pieces for delivery 35-40 days after order confirmation. The major export destination is Europe.
A manufacturer with long experience producing electronic goods such as timers, stopwatches and all manner of calculators is Jeoly Electronics Co Ltd. "A good example among our most recent premium calculators is model JP-003, a fashionably-designed 2-in-1 mouse pad/eight-digit calculator with durable rubber key pads," reveals sales manager Jessica Lam.
"Another interesting model is the JL-306-BE, a handheld, eight-digit calculator with auto-power-off to prolong battery life. This model has a floating object embedded as an eye-catching attraction and also features durable rubber key pads."
Jeoly's calculators are firmly in the premiums category, selling for FOB Hong Kong unit prices of US$0.40-2.50. Minimum order is 3,000 units per model for delivery within 45 days of order confirmation. Production takes place at an ISO 9001-certified, 26,000-square-metre, 4,000-worker factory near Dongguan, using ABS from the mainland and ICs from the mainland, Japan and Taiwan.
For the best features, designs and prices in appealing premium calculators, Hong Kong really counts.
WRITTEN BY TONY HENDERSON
Dr Tsai Int'l Corp Ltd
Flat A, 15/F, Universal Ind Centre
23-25 Shan Mei St, Fo Tan
New Territories, Hong Kong
Jeoly Electronics Co Ltd
Rm 906, China United Plaza
1008 Tai Nan West St, Kowloon
Sino Time Trading Ltd
Unit 1306, Tai Tung Bldg
8 Fleming Rd, Wanchai, Hong Kong
Yes Promotion Co
Chou Chong Commercial Bldg
422-428 Castle Peak Rd
Lai Chi Kok, Kowloon, Hong Kong
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