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Precious Storage(HKTDC Gifts, Premium & Stationery, Vol 03,2002)

Vol 3, 2002

Product Features

Precious Storage
Jewellery Gift Boxes

Turning Points
Premium Key-Chains

In Their Place
Pencil/Pen Holders

Precious Storage

Jewellery Gift Boxes

A classic jewellery box from Rock Lam Industrial Ltd is made of richly coloured wood and features deep compartments and a lift-out ring and earring tray.

THE range is almost endless when it comes to jewellery gift boxes. Many Hong Kong companies have built enviable track records in this sector, coming up with an array of innovative, intricate and eye-catching designs and carving out a significant share of markets in the Asia-Pacific region, Europe and North America.

Progress Packaging Industrial Co Ltd offers boxes for storing various jewellery as well as special boxes for earrings alone. These are mainly made of metal with velvet covers while the interiors are made of both satin and velvet. "Our in-house design department has come up with some appealing designs for the jewellery boxes which are ideal gifts for ladies of all ages," says marketing manager Ocean Ye.

Other materials that go into making these jewellery boxes include natural recycled paper, leatherette paper, book-binding paper, wrapping paper, PU and PVC. The materials are sourced from Europe, South Korea and Taiwan.

Established in 1989, Progress Packaging makes these boxes at its 15,600-square-metre factory in Dongguan on the Chinese mainland, where it employs a workforce of about 500.

"To ensure that the designs of our jewellery boxes are unique, our designers look for inspiration and ideas from a number of different sources. They closely follow industry and fashion magazines to identify trends, while taking into account our clients' specifications," says Ye, who adds that the company received ISO 9001 certification in January this year.

Progress Packaging requires a minimum order value of US$5,000 for the boxes, which are priced from US$0.06 to more than US$13 per piece FOB Hong Kong. It can deliver an order about 30 days after confirmation. Progress Packaging's jewellery boxes are mainly sold in Europe, North America, the Middle East and Asia.

Doris Chan, sales manager of Intercom Packaging Co Ltd, says: "We have a versatile product portfolio, with our jewellery organisers made of not only wood and metal, but also of plastics and paper. Our design division produces about 5-6 new designs every quarter, after closely evaluating prevailing market trends and considering the demand from our clients."

Chan notes that wood is the most popular material for Intercom Packaging's "jewellery organisers", especially in its main market, the US. The wood is sourced domestically by its factory, which is based in Shenzhen on the Chinese mainland. It also uses artificial leather and velvet as box liner, depending on the customer's specifications, Chan says.

"Our jewellery organiser is a relatively big box, and these elegantly designed products are suitable for storing all kinds of jewels," she adds.

Intercom Packaging, which plans to apply for ISO 9001 certification in July this year, has a monthly production of 500,000 jewellery organisers. The company requires a minimum order of 1,000 pieces per style and guarantees delivery 45-60 days after order confirmation. FOB Hong Kong prices range from US$0.20 to US$30 apiece.

During its almost three decades in business, Mee Tung Industrial Fty has secured markets in North America, Europe and Australia due to its quality products, unique designs and reliable customer service, according to manager Ko Kwai Ming.

Mee Tung's jewellery boxes are constructed out of wood from Southeast Asia, with the inner lining made of velvet from the Chinese mainland.

Established in Hong Kong in 1974, the company moved its production to a 20,000-square-metre factory in Dongguan on the mainland more than a decade ago. With a staff of about 750, it has a monthly production capacity of about 100,000 pieces.

"We require a minimum FOB Hong Kong order value of US$10,000 to ensure that we can keep to a delivery schedule of about 45 days," Ko says.

Neke Mfg Co began manufacturing jewellery boxes about two years ago, but to the company's satisfaction it has managed to win a sizeable market share in its main markets of the US and Germany, says company spokesperson Jade Lee.

The company was established in Hong Kong in 1982 and also manufactures handbags, briefcases and backpacks. It has found "the jewellery box sector is an extremely competitive business. But we have managed to do well, with our market size growing at a satisfactory pace," says Lee.

"Our designs are very Asian, with a distinctive Chinese flavour. While many competitors tend to focus too much on ensuring a low price, we have found that if the quality is high there will be little cause for complaints about prices being comparatively high," she observes.

WRITTEN BY ARAVIND VIDYADHARAN

Contact Details

Good-View Co
Rm 1125
Well Fung Industrial Centre
58-76 Ta Chuen Ping St, Kwai Chung
New Territories, Hong Kong
Tel: 852-2410-8633
Fax: 852-2418-1136
E-mail: goodvco@hkabc.net

Progress Packaging Industrial Co Ltd
4/F, Unit A
Hoover Ind Bldg
26-38 Kwai Cheong Rd
Kwai Hing, New Territories
Hong Kong
Tel: 852-2818-4908
Fax: 852-2855-7080
E-mail: pgress@netvigator.com

Intercom Packaging Co Ltd
11/F, Unit A
Kader Industrial Bldg
22 Kai Cheung Rd, Kowloon Bay
Kowloon, Hong Kong
Tel: 852-2545-0670
Fax: 852-2544-3574
E-mail: sales@intercomhk.com

Mee Tung Industrial Fty

6/F, Blks A & B
2-16 Wo Liu Hang Rd
Fo Tan, New Territories
Hong Kong
Tel: 852-2697-8867
Fax: 852-2691-0374
E-mail: meetung@netvigator.com

Neke Mfg Co
Rms 1507-8
Polly Commercial Bldg
21-23A Prat Avenue, Tsim Sha Tsui
Kowloon, Hong Kong
Tel: 852-2723-0733
Fax: 852-2723-8199
E-mail: neke@netvigator.com

Rock Lam Industrial Ltd
Unit 1610, Tower 1
Ever Gain Plaza
88 Container Port Rd, Kwai Chung
New Territories, Hong Kong
Tel: 852-2407-4911
Fax: 852-2407-4907
E-mail: info@rocklam.com.hk

Universal Metal Plastic Trading Ltd
4/F, Blocks C-D, Phase 2
Superluck Industrial Centre
57 Sha Tsui Rd, Tsuen Wan
New Territories, Hong Kong
Tel: 852-2493-0149
Fax: 852-2416-5629
E-mail: universal@universalmp.com.hk

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