8 July 2005
Paper Boxes & Files(HKTDC Gifts, Premium & Stationery, Vol 03,2005)
Hong Kong manufacturers are well to the fore in the global supply of these handy products. Rex Industrial (HK) Ltd, for example, has launched a range of paper boxes for gifts, including a charming red heart-shaped model.
"This item is made from cardboard," says merchandising manager Jessica Yuen. "Matching it, we have a red packaging bag also featuring a die-cut heart shape."
Rex also makes boxes using paper, organza, PVC, fabrics and linen all sourced from the Chinese mainland. FOB Hong Kong unit prices for paper boxes range from US$0.70-3.00, while a minimum order is 5,000 boxes.
The largest export market is the US, which accounts for more than 50% of sales, and Rex also sells in other parts of the world, including Canada and Europe. Delivery takes 50-70 days after confirmation of order.
Set up in 1996, Rex has a monthly production capacity of 200,000-300,000 paper boxes, produced at its factory in Shantou on the southern mainland that employs 120-300 workers depending on orders on hand.
Also catering to the gift box market is Hip Sing Paper Products Fty Ltd, whose catalogue includes a pastel blue model printed with a striped pattern and embellished with a bow. "Approximate FOB Hong Kong unit prices for our boxes and file holders range from US$0.70-3.00," says marketing manager Eddie Chow.
Complete with label slots, storage boxes and document holders come in assorted colours such as red, yellow, indigo and blue. They are made from cardboard, vinyl/paper, printed paper, fabrics and PU leather, which are imported mainly from Southeast Asia including Indonesia and Korea.
Hip Sing also produces paper boxes for storage, some with lids made of PU and others using various fabrics. One red-coloured model is decorated with a belt around its lid.
Minimum order size is 3,000 boxes per colour, while delivery time is 45-60 days after order confirmation. The 31-year-old company produces at its factory in Shenzhen on the southern mainland, employing more than 1,000 workers in its 300,000-square-foot premises.
"We export mainly to Europe and the US, and we want to further expand our US sales because we see room for growth in that market," Chow adds, saying that, in addition to boxes, document holders form an important product category.
A company with lots of fancy styles, Progress Packaging Industrial Co Ltd has designed a multipurpose storage box in velvet with a patterned lid adorned with a tassel.
"This box is typical of our design flair," says marketing executive May Chan. "It is made from cardboard and covered with velvet on the outside and lined with satin on the inside. It is pretty and yet looks classy, and the user can put cosmetics or other items into it." This attractive box measures 208x180x145mm.
Progress Packaging also offers a furry square box series in a variety of colours such as red and purple. These measure 90x90x60mm. "This range of boxes is made from cardboard. If the customer wants, the inside can also be lined," Chan says, adding that cushioning for watches or jewellery can also be attached.
The FOB Hong Kong unit price of both models is about US$1.30, varying with factors such as quantity. Minimum order value is US$5,000, and products are delivered 45-60 days after order confirmation.
"Our paper boxes cover a wide range of uses," says Chan. "For example, they can be used with watches and jewellery, spectacles, cosmetics, cuff links, and gift and premium items."
Generally, the most common materials used include recycled paper, leatherette paper, book-binding paper, wrapping paper, plastic, metals, PU, PVC, velvet and satin, all of which are imported from Europe, Asia and the mainland.
Europe is the company's biggest market, contributing at least half of its sales. Progress Packaging also sells to North America, the Middle East and Asia.
Set up in 1990, the ISO 9001-certified group produces at a 15,600-square-metre factory in the southern mainland's Dongguan that is staffed by 500 workers.
Another firm with catchy designs is Union Paper Box & Printing Press Ltd. This manufacturer produces items such as an Oriental-styled square box. "This may be a jewellery box or a keepsake box," says director Angela Lui. "The main frame is greyboard lined with satin and embellished with embroidery."
Lui says the 55-year-old manufacturer also produces document holders made from greyboard. "The greyboard we use is imported from the Netherlands," she notes.
Production takes place at a 600,000-square-foot, 2,000-worker factory in Panyu on the southern mainland. The minimum order requirement is 3,000 boxes per item per design, while delivery takes about 45-60 days from confirmation of order. "We frequently export under our Union brand to major markets such as the US and Europe," Lui advises.
Like most Hong Kong suppliers, all of these companies design their own products and also welcome OEM orders, demonstrating that Hong Kong has the paper boxes and files market all boxed up.
WRITTEN BY LIZA LEE
Packaging Industrial Co Ltd
Box & Printing Press Ltd