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Online Exhibitions(HKTDC Houseware, Vol 01,2006)

Vol. 1, 2006

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Online Exhibitions

Exhibiting Online Offers Long Term Exposure

Online Exhibitions

Exhibiting Online Offers Long Term Exposure

Smart exhibitors will be quick to maximise the numerous benefits of Hong Kong trade fairs by promoting their products and services online before, during and after each event.

Online Exhibitions has been specially developed by the Hong Kong Trade Development Council (TDC) to give exhibitors a non-stop online showroom synchronised with local trade fairs.

The innovative package utilises the proven strengths of the tdctrade.com sourcing at http://sourcing.tdctrade.com to allow buyers to view exhibitors' products pre-, mid- and post-exhibition:

  • pre-exhibition - exhibitors can use the TDC's comprehensive database to send emails, invitations and exhibition information to pre-registered buyers
  • mid-exhibition - a large booth promotes Online Exhibitions to buyers and encourages them to visit exhibitor booths
  • post-exhibition - all attending buyers and those in the TDC database receive an Online Exhibitions promotional email, so buyers who miss the exhibition can still view products online and provide exhibitors with more orders

This comprehensive marketing approach enables advertisers to reap the benefits of additional cost-effective, 24-hour promotion that can be accessed by existing and prospective buyers before, during and after key trade shows.

TDC head of publications and e-commerce Clare Wong explains that the Online Exhibitions programme evolved from the highly successful tdctrade.com sourcing at http://sourcing.tdctrade.com.

"The tdctrade.com sourcing platform currently hosts 594,731 registered buyers, and has retrieved over 35 million company records according to leading accounting firm Deloitte Touche Tohmatsu," she notes.

Equally important, 56% of tdctrade.com sourcing visitors originated from the Americas and Europe. "This translates into serious exposure for local companies that take advantage of the Online Exhibitions offer before, during and after local trade fairs," Wong adds.

The TDC alone runs more than 20 major trade fairs a year and offers preferentially-priced packages to exhibitors at these shows who also promote their goods and services via Online Exhibitions.

"The combination of exhibiting physically at a trade show and in cyberspace at Online Exhibitions gives local SMEs the best of both worlds at an extremely competitive cost," Wong maintains.

Online Exhibitions packages range from HK$9,860-HK$25,245, which Wong believes is "exceptional value" for the sheer range and promotional scope they provide.

"I think it is fair to say that this is one of the most attractive promotional packages in the market today, and one that maximises the enormous advantages of the TDC's huge database of international buyers," Wong concludes.

"Astute exhibitors will combine Online Exhibitions, tdctrade.com sourcing and advertising in the TDC flagship publication Hong Kong Enterprise to create a one-stop promotional shop."

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