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Qzone

Natural Style(HKTDC Gifts, Premium & Stationery, Vol 04,2001)

Vol 4, 2001

PRODUCT FEATURES

Natural Style
Wooden Gifts

Corporately Coordinated
Executive Desk Sets

Ultimate Gadget Gifts
Premium Electronics

Natural Style

Wooden Gifts

Foochow Lacquer Ware & Furniture Ltd has made hand-painted products - such as these lacquer boxes - for more than 24 years.

THERE has been a resurgence of interest in products made from natural materials over the past decade. Hong Kong manufacturers, both old and new, have responded to this trend with a fine selection of varied wooden gifts.

Serving the top end of the market is Foochow Lacquer Ware & Furniture Ltd, which has made hand-painted furniture, porcelain and ceramics for more than 24 years. The company's range of wooden products includes hand-painted lacquer boxes 12-009-21 and 12-059-1, priced at US$39 and US$36 FOB Hong Kong respectively.

Foochow Lacquer Ware also produces hand-painted lacquer CD boxes. model 12-040-3 costs US$40 and model 12-089-3 costs US$39.

Sales executive Emily Ho explains that the company has a designer based at its 30,000-square-foot factory in Guangdong on the Chinese mainland who deals with original designs and works with clients to develop custom-made products. "We have a loyal customer base, but always welcome new clients," she adds. "The quality of our products is guaranteed, and we promise consistency."

The company uses medium-density fibreboard from Southeast Asia in its manufacturing process. Its main market is the US, but it also sells to Saudi Arabia, Italy and France.

Foochow Lacquer Ware has a minimum order value of US$5,000. Shipment takes 45-60 days after order confirmation.

Green Field Co concentrates on classic-style wooden and polyresin products, but also produces modern designs. Its wooden gift lines include a dark wood box with velvet-lined interior and built-in jewellery holder (JB210); a fancy wooden jewellery box with drawers (JB201); a polyresin egg-shaped jewellery box in fancy colours (JB029B); and a classic jewellery box with a separate gold-plated stand (JB012).

Prices for all products range from US$5 to US$10 FOB Xiamen, on the Chinese mainland, where the factory is located. Green Field's minimum order value is US$3,000 per shipment for assorted items, with a minimum order of 200 pieces per style. Shipment takes place 45-60 days after order confirmation.

Company president Nancy Zhu believes Green Field's main strength is its product quality, which she says is reliable and guaranteed. "Our customers keep coming back to us because we also offer good service at a competitive price," she adds.

Merging the old with the new, Daklin Electronics Co Ltd makes wooden radios, CD players, cassette players, turntables and telephones. The company uses medium-density fibreboard and solid wood imported from Malaysia and Canada.

Daklin Electronics' products include a Wurlitzer Baby Bubbler CD player/ FM radio (9952) featuring a bubble tube and neon light; antique wooden alarm clocks (2034/2035); and a jukebox radio alarm clock (9891).

Minimum order is based on one TEU, so the unit number varies between models. For the Baby Bubbler, for instance, the minimum order is 460 pieces, while the minimum order for each of the two alarm clocks is 1,000 pieces.

Marketing executive Leona Wong says that prices need to be quoted on an order-by-order basis. "These depend on the customers' design requirements, packaging and delivery terms," she says.

Wong adds that while most products are designed in-house, Daklin Electronics works on design modifications suggested by its clients. "We have a lot of experience in producing OEM and ODM products. As we have our own factories, one of which specializes in wood products, it's easier for us to control quality, " says Wong.

Daklin Electronics' products meet American and European safety standards (UL/FCC and CE/EMC/LVD respectively). Its main market is the US, but the firm is looking to expand in Europe.

Shipment takes place either 50 days after receipt of an L/C or after a T/T deposit of 30/70 at sight.

Golden Winmark Mfy Ltd specializes in desktop stationery products, leather products and gift sets. One of the company's recent lines is clean-design, modern, wooden and metal desktop items. These include desk clock model E1232S12, priced at US$3.89; ruler model E1234S21, selling for US$1.11; name card holder model E1235S10 for US$1.50; and pen holder model E1236S02 for US$2.90. All prices are FOB Hong Kong.

Sales manager Lisa Luk says the company's minimum order is 500 pieces per item. Shipment takes about 30 days after samples have been approved.

Luk adds that the product design process is flexible. "Our company designer, who is based in Hong Kong, sometimes works with our customers as well as producing our own styles. We also work with our customers' designs."

Golden Winmark's products are made in its ISO 9001-certified, 1,200-worker factory in Dongguan on the Chinese mainland where the company uses leather, wood and metal sourced from the mainland and Hong Kong.

WRITTEN BY CAROLINE BIEBUYCK

Contact Details

Daklin Electronics Co Ltd
1/F, Unit D
Valiant Industrial Centre
2-12 Au Pui Wan St, Fo Tan
New Territories, Hong Kong
Tel: 852-2697-7925
Fax: 852-2694-9391
E-mail: daklin@daklin.com

Evergood Hong Kong Co
13/F, Flat 4, Blk B
Hoi Luen Industrial Centre
55 Hoi Yuen Rd, Kwun Tong
Kowloon, Hong Kong
Tel: 852-2323-1934
Fax: 852-2323-1904
E-mail: evergod8@netvigator.com

Foochow Lacquer Ware & Furniture Ltd

28/F, Blk L
Shield Industrial Centre
84-92 Chai Wan Kok St, Tsuen Wan
New Territories, Hong Kong
Tel: 852-2498-0491
Fax: 852-2411-3298
E-mail: sales@foochow.com.hk

Golden Winmark Mfy Ltd
Rm 525, Blk B
Sun Fung Centre
88 Kwok Shui Rd, Tsuen Wan
New Territories, Hong Kong
Tel: 852-2481-1799
Fax: 852-2428-1286
E-mail: mktg@gwinmark.com

Green Field Co
Unit 3008
Eight Commercial Tower
8 Sun Yip St
Chai Wan, Hong Kong
Tel: 852-2331-8077
Fax: 852-2759-5580
E-mail: greenfld@hkstar.com

Xing Yi Wood Works
(Picture Frame) Mfg Co
Rm 1101, Yau Shing Bldg
120 Wing Lok St
Sheung Wan, Hong Kong
Tel: 852-2850-8064
Fax: 852-2850-8081
E-mail: chinaway@asiaonline.net


Corporately Coordinated

Executive Desk Sets

A moveable memo clip, ashtray, name card holder and A4 paper holder from Alpha Zone Ltd are available individually and as a set.

A matching set of desk accessories can help to make the corporate office look stylishly coordinated, and companies producing them have to ensure high quality to compete for space on the executive desk.

Amass Industrial Ltd is a young and growing company specializing in desktop accessories. Operating since 2000, it has been producing desk items and key holders under OEM terms for companies such as Arco and Lancome, mostly for the US, Canadian and Chinese mainland markets.

The company's strength, says senior product designer Donna Lam, lies in design. "We are developing different combinations of materials to give different feels and finishes. For example, we use aluminium with a high-quality plastic. You can feel its softness," says Lam.

This approach has meant an increase in production to 40,000 desk items per month at Amass Industrial's 60,000-square-foot, 500-worker factory in Shenzhen on the Chinese mainland.

The company also believes in keeping its customers well informed. "We can give a lot of information to our clients about material sourcing and production methods," says Lam.

Amass Industrial's aluminium-and-plastic name card holder (801013), memo pad holder (841002), pen holder (821008) and table clock (881010) are priced at US$0.70, US$1.63, US$1.28 and US$2.80 respectively. Prices are FOB Hong Kong and based on a minimum order of 500 pieces. Shipment is in 25-30 days.

Scorpio Enterprises O/B Beejay Exports Ltd has found a niche in the middle range to high-end desktop accessories market. "Many of our products are used for corporate gifts," says account executive Barbara Li.

"Most of our customers have been working with us for over 10 years, starting when our firm was established. And most clients say our products are elegant."

These customers include Etienne Aigner, Max Factor and Lancome. "Our strength is in personalizing - customers take our designs and add their own touches to sell to particular end users. We provide engineering drawings to ensure we match customers' needs."

In addition to desktop accessories, Scorpio manufactures personal items such as compact mirrors, atomizers and table mirrors. Its products sell mostly to the US and the UK.

The company's own designs include a series that incorporates glass and heavy cable. Card holder 4214 sells for US$7.65, card holder and pen set 4233 for US$13.25, and clock and pen set 4234 for US$19.20 FOB Hong Kong. Minimum order is about 1,000 items, and shipment is after 45 days.

Scorpio's 3,000-square-metre factory in Shenzhen on the Chinese mainland employs 400 workers and produces 50,000 to 60,000 pieces per month.

Distinctive and original designs are also the main concerns for Ben's Creation Int'l Ltd. "Our style is to create the most innovative items previously unavailable in the market," says marketing manager Wendy Woo. "Our designs are totally different from the traditional." Ben's Creation products find ready markets in Japan, Europe, the US and Singapore.

The company uses mostly zinc alloy for its desk accessories such as pen holders, mobile phone holders and memo clips. Many items are multifunctional. "Our phone holders can also be name card holders, and our pen holders can double as phone holders," says Woo.

Phone holders and pen holders are priced at US$2-2.30, while memo clips sell for US$1.20-1.50 FOB Hong Kong, based on minimum orders of 1,000 pieces. Shipment takes about four weeks.

Production takes place at a 200,000-square-foot factory in Shenzhen on the Chinese mainland. A staff of 600 produces about 1.2 million units per month. Ben's Creation can also make OEM products in other materials such as brass, stainless steel and aluminium.

Alpha Zone Ltd is a good choice for buyers looking for an OEM specialist. "Our success comes from the quality of our products," says assistant manager Wicky Hui. "We can produce in any metal, including brass, aluminium, iron and other materials."

The choice of materials depends entirely on the customer. At the same time, Alpha Zone has a group of designers at its 1,000-worker factory in Shenzhen.

Alpha Zone has been in the executive desk set business for two years but is affiliated with a 10-year operation, Shun Cheong Accessories. Current production is about 200,000 units per month.

In its main markets, the US and Europe, popular items include letter openers and key-chains. A moveable memo clip (US$1.70 FOB Hong Kong per 1,000 pieces), ashtray (US$3.50), name card holder (US$1.70) and A4 paper holder (US$1.10) are also available as a set and can be priced accordingly.

A minimum order is for 1,000 pieces per item or worth US$3,000. Shipment takes 40-55 days.

WRITTEN BY ANDREW DOIG

Contact Details

Alpha Zone Ltd
27/F, Rms 1-2
Technology Plaza
29-35 Sha Tsui Rd, Tsuen Wan
New Territories, Hong Kong
Tel: 852-2416-1110
Fax: 852-2498-7273
E-mail: info@alphazone.com.hk

Amass Industrial Ltd
13/F, Flat 3, Blk A
Veristrong Ind Centre
34-36 Au Pui Wan St, Fo Tan
New Territories, Hong Kong
Tel: 852-2690-9208
Fax: 852-2690-0537
E-mail: donna@amassltd.com

Ben's Creation Int'l Ltd
Unit 603, Charmay Centre
12 Ka Hing Rd, Kwai Chung
New Territories, Hong Kong
Tel: 852-2307-5426
Fax: 852-2307-6378
E-mail: bens@globalsources.com

Promotion-Gift Co Ltd
Rm 506, Federal Bldg
369 Lockhart Rd
Wanchai, Hong Kong
Tel: 852-2838-5038
Fax: 852-2836-6586
E-mail: info@promotion-gift.com

Scorpio Enterprises O/B Beejay Exports Ltd
Rm 1208, Premier Centre
20 Cheung Shun St
Cheung Sha Wan
Kowloon, Hong Kong
Tel: 852-2959-2211
Fax: 852-2742-7472
E-mail: info@scorpio-hk.com


Ultimate Gadget Gifts

Premium Electronics

This AM/FM radio-cassette player with built-in speakers and convenient handle, from Ruiyuan Holdings Ltd, facilitates indoor or outdoor enjoyment.

ELECTRONIC gadgets are always fun, and new technology adds the bonus of more variety in designs, features and sizes. Clock radios, voice recorders and calculators are available in nearly any shape, size or combination.

Harvest Way Ltd makes everything from stereo speakers to key-chain calculators with currency converters and multi-purpose storage-bin travel clocks. Founded in 1978, the company produces 50,000 pieces per model monthly. Minimum order is 2,000 pieces per model.

"We handle ODM and OEM, are very good at design or product development and even produce our own moulds," says marketing manager Cora Tse.

The company's 30,000-square-foot factory in Shenzhen on the Chinese mainland employs 500 workers. Main markets are Europe, the US and Japan.

"Sports timers and radios are now our most popular products," says Tse. These items sell for less than US$3 FOB Hong Kong. Big clients include Philips and Eveready.

Ruiyuan Holdings Ltd is another maker of eye-catching gadgets. Its radio-cassette player is a sleek-looking item for about US$5.50 FOB Hong Kong.

"With our own designers, we focus on both good design and stable quality," says general manager Sally Cheng.

Founded in 1997, Ruiyuan has a 200-worker factory in Shenzhen. "We also have an office and showroom there, making our overheads very low. That way, we maintain competitive prices and spend all profits on product development," says Cheng. "This year the clock-radio and cassette-recorder are picking up. Last year Walkman-like products were popular."

MP3/CD players also do well. "We produce DVD players, as well as MP3/DVD combinations. We design so the products have interesting mechanical gimmicks," adds Cheng.

Ruiyuan exports mainly to the US, South America and Europe. Minimum order is 3,000 pieces, and shipment is after 30 days.

Noend Industries Co Ltd specializes in autoscan radios and world-time calendars with calculators. "The company was founded in 1983 by my father, who is an engineer," says manager Philip Lau.

Its factories, in Shenzhen and Bao'an on the Chinese mainland, each employ about 300 workers. Monthly production is 200,000 pieces, and minimum order is 500-1,000 pieces.

"Our main market is the Chinese mainland. We have agencies in Beijing and Shanghai selling our brand, Luoda. We are also a major supplier of Palito products on the mainland," says Lau. Other markets include Thailand, India, the Middle East and Japan.

The company's products vary from key-chain autoscan radios to slim, hand-held, world-time calendars with radio, calculator and alarm features. Prices are HK$6.20-17 (US$0.79-2.18) FOB Hong Kong. Shipment is after 10-14 days.

"I like to say we have the fastest delivery and service available," says Lau.

Another autoscan-radio specialist is Huge China Industrial Ltd. "We make all kinds of AM/FM autoscan radios," says director Cinda Ma. The company offers clock-radios and pocket models.

"Our promotional product range is very successful," says Ma. Small autoscan radios with earphones cost US$0.80-1.70 FOB Hong Kong. The company's own brand is Husonic.

Main markets are the US and Japan. Minimum order is 3,000 pieces, and shipment is after 30 days. "We have a 700-worker factory in Shenzhen producing about 500,000 pieces a month," says Ma.

Huge China's quality-control department checks the raw materials, coming from Japan and the mainland. "We also do a quality check after production. We try to offer the best possible service, competitive prices and on-time delivery," adds Ma.

Archer Global Co Ltd also offers radio gifts and premiums. Founded in 1997, this enterprise makes about 100,000 pieces each month of its "strap" radio (model AG168) at a factory in Dongguan on the Chinese mainland. The raw materials are from Taiwan and the mainland.

"The strap radio is very popular. It has a scan and reset button, as well as earphones. We call it the stradio," says sales manager Tony Tang.

Archer's main markets are Japan, Europe, the US and Malaysia. Minimum order is 1,000 pieces, with shipment after 35-40 days.

"We produce OEM and ODM products, mostly high end. We offer our customers good design, good quality and competitive prices," says Tang.

WRITTEN BY MELISSA G. WESTCOTT

Contact Details

Archer Global Co Ltd
Unit 1707, Ricky Centre
36 Chong Yip St, Kwun Tong
Kowloon, Hong Kong
Tel: 852-2104-3031
Fax: 852-2104-3010
E-mail: tonytang@archer.com.hk

Chit Shun Enterprises Co Ltd
7/F, Blk H, On Ho Ind Bldg
17-19 Shing Wan Rd, Sha Tin
New Territories, Hong Kong
Tel: 852-2691-3218
Fax: 852-2605-2532
E-mail: pennyng@chitshun.com.hk

Harvest Way Ltd
Units C & D, 18/F
Spectrum Tower
53 Hung To Rd, Kwun Tong
Kowloon, Hong Kong
Tel: 852-2341-0383
Fax: 852-2343-1897
E-mail: cora@harvestway.com

Huge China Industrial Ltd
Unit 1712, 17/F, Blk A
New Trade Plaza
6 On Ping St, Sha Tin
New Territories, Hong Kong
Tel: 852-2636-1608
Fax: 852-2636-1837
E-mail: tonylee@hugechina.com

Manwa Electronics Mfg Ltd
2/F, Blk B
284 Fuk Keung Ind Bldg
66-68 Tong Mei Rd, Mong Kok
Kowloon, Hong Kong
Tel: 852-2392-8125
Fax: 852-2789-1585
E-mail: manwa@asiansources.com

Noend Industries Co Ltd
Rm 2303, Max Trade Centre
23 Luk Hop St, San Po Kong
Kowloon, Hong Kong
Tel: 852-2330-1169
Fax: 852-2320-8314
E-mail: noend@hknet.com

Ruiyuan Holdings Ltd
Rm 601, Cheung Tat Centre
18 Cheung Lee St, Chai Wan
Hong Kong
Tel: 852-2544-1118
Fax: 852-2544-1320
E-mail: rycs@hknet.com

 

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