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Summer Sourcing Show for Gifts, Houseware & Toys 2009

A major venue expansion promises sizzling success for the HKTDC Summer Sourcing Show

Eagerly anticipated as the last chance of the year to source for the Christmas season, the HKTDC Summer Sourcing Show for Gifts, Houseware & Toys is getting a boost in 2009 from increased exhibition space and a new zone for design-oriented offerings.

Organised by the Hong Kong Trade Development Council (HKTDC), the event takes place from 6-9 July at the Hong Kong Convention and Exhibition Centre (HKCEC), which recently expanded by 19,400 square metres or 42% to offer 66,000 square metres in exhibition space.

Completed in March 2009 after breaking several construction records, the HK$1.4bn (US$179m) expansion allows the addition of some 1,000 booths to meet the growing needs of buyers and exhibitors.

"The HKCEC expansion marks a new era for conferences and exhibitions," said HKTDC Executive Director Fred Lam. "Hong Kong will become a world leader in the scale of its trade fairs."

He noted that the HKTDC organises more than 30 trade fairs a year - eight of which are the largest of their kind in Asia - that are among the must-attend events in the world's sourcing calendar. "The completion of the expansion will give them, and other fairs, space to grow, enabling some to become among the world's largest," Mr Lam remarked.

This year's HKTDC Summer Sourcing Show sees the debut of Designers' Corner, a timely response to the growing demand for product design services. Exhibiting designers showcase services for various purposes, including consumer products, packaging, advertising and promotion, graphics, shops and window displays, and product development.

Designers' Corner joins the following established theme zones in facilitating precision sourcing:

  • Gift Ideas - gift items including paper and packaging, picture and photo frames, and stationery
  • Advertising Premium - promotional gifts and items, novelties and posters
  • Fun & Play - toys, sporting goods and festive and party items
  • Dining & Cooking - kitchenware, gadgets and tableware
  • Home Living - bathroom accessories, cleaning products/items and supplies, gardening and outdoor accessories, general houseware items, hardware and DIY products, and health and personal care items
  • Home Tech - healthcare electronics, home security, intelligent home appliances, home automation and small electrical appliances
  • Style & Dˆmcor - artificial flowers, furniture and lighting, handicrafts, home decorations, and household textile
  • Costume Jewellery - costume jewellery and accessories
  • Ladies' World -gifts and premiums for women

Adding to these zones is the Treasure Island premium section featuring top-of-the-range brand names and products of excellent design and craftsmanship.

"In a time of shorter product cycles and fast-changing trends, the show has carved out a strong position for itself in just a few years by offering buyers a last-minute sourcing opportunity for the festive season," said Jeffrey Lam, Chairman of the show's Fair Organising Committee.

The fair experience is enhanced by a programme of seminars, product launches and networking events.

Excellent record

The 2008 edition received ringing endorsements from buyers. "The show's venue is superb, the staff is fantastic," enthused David George, Director of Australian firm Nova House & Garden, who was impressed by the offerings at last year's fair. "The quality is good, the packaging is terrific."

Other drawcards included exquisite designs and competitive prices. "I have identified a number of fair exhibitors as having products of high-quality design that are reasonably priced," Morihiro Miyazaki, President of Japanese houseware and tableware trading firm Miyazaki Co Ltd, said at the 2008 show.

"We placed an order of US$50,000 and we will probably place other orders with potential partners we have met during this event."

Other buyers were equally enthralled. "I've found some really good products here. There are five or six exhibitors that I'll buy from. It's been good to come here," Andrea Genet, Buyer for The Farmers' Trading Co Ltd of New Zealand said at last year's event.

The 2008 event attracted more than 600 exhibitors, among them group pavilions representing the Chinese mainland, Korea, Taiwan, Thailand and Vietnam, as well as the Hong Kong Exporters' Association.

Streaming through the fairground doors were 18,894 buyers from 83 countries and regions, including 4,658 from the Asia-Pacific region, underlining the fact that the Summer Sourcing Show has developed into the major sourcing event for Asia.

The HKTDC organised 80 buying missions comprising more than 3,000 buyers from all over the world. Among these were prominent buying offices such as Grand Stores LLC and Memar Int'l Co (LLC) from the UAE, Expedition from Russia, Sanrio Far East Co Ltd and Bandai Co Ltd from Japan, and MorganWare and House from Australia.

With such a strong track record, the HKTDC Summer Sourcing Show for Gifts, Houseware & Toys 2009 is certainly a bonanza of hot deals.