13 Jan 2006
Hong Kong Gifts and Premium Fair 2006(HKTDC Gifts, Premium & Stationery, Vol 01,2006)
April 28 - May 1, 2006 (Friday - Monday)
Hong Kong Convention & Exhibition Centre
1 Expo Drive, Wanchai, Hong Kong (Harbour Road Entrance)
69,346 square metres
Hong Kong Trade Development Council in cooperation with The Hong Kong Exporters’ Association
Federation of Hong Kong Industries
Hong Kong General Chamber of Commerce
The Chinese General Chamber of Commerce
The Chinese Manufacturers' Association of Hong Kong
The Indian Chamber of Commerce Hong Kong
Trade and Industry Department, HKSAR Government
Advertising Gifts & Premiums
Fashion Jewellery & Accessories
Paper & Packaging
Party & X'mas Decorations
Pictures & Photo Frames
Toys & Sporting Goods
Travel Goods & Umbrellas
General Gift Items
Get Ready for Asia's Greatest Gift Show!
The largest gifts and premiums fair in Asia and the world's second-biggest international trade show of its kind will return even bigger and better this year!
The Hong Kong Gifts and Premium Fair to be held from April 28-May 1, 2006 at the Hong Kong Convention and Exhibition Centre will continue to grow as it enters its 21st year, according to the organiser, the Hong Kong Trade Development Council (TDC).
"More than 3,500 exhibitors from 34 countries and regions took part in last year's event, which represented a steady 2.3% increase over the previous year," TDC senior exhibitions manager Anne Chick observes, adding that the 2005 fair also attracted 54,853 buyers from 145 countries and regions - with more than half coming from outside Hong Kong.
"We are already on track to exceed these figures this year, as the Hong Kong fair is firmly established as one of the top events in the international gifts and premiums trade calendar."
The fair's ongoing attraction to exhibitors and buyers alike reflects Hong Kong's worldwide reputation as a premier sourcing centre for giftware, with a wide spectrum of industries producing everything from handcrafted artifacts to hi-tech gadgetry.
Hong Kong's total exports of gifts and premiums grew by 4% in the first 10 months of 2005, with the majority going to the US (37%), the EU (28%) and Japan (9%).
The continued steady growth of the gifts and premiums industry confirmed the wisdom of launching the Hong Kong Gifts and Premium Fair as a standalone show in 2001.
"In four years the fair has grown to the point where last year's event featured 15 major group pavilions, including the Hong Kong Exporters' Association as well as Australia, the Chinese mainland, Germany, India, Indonesia, Italy, Korea, Macau, Malaysia, the Philippines, Singapore, Taiwan, Thailand and UK," Chick explains.
She emphasises that the TDC's winning fair formula will remain essentially unchanged in 2006, with highlights including the Hall of Fine Designs that has proved so popular with buyers seeking top-end, trendy products. "The Hall of Fine Designs in 2005 displayed an impressive collection of exclusive gifts and premiums from 47 leading companies," Chick notes.
Innovations have fuelled the enthusiasm of long-term exhibitors such as Kei Fung Metalware Mfy Co Ltd exporter manager Lawrence Yeung, whose company has been exhibiting at the fair for more than five years.
"The TDC is a famous name and we feel confident exhibiting through this channel," Yeung maintains. "We can make contact with many overseas buyers - we always take orders at the fair."
Equally enthusiastic about the event and its myriad attractions is Gypsy Dragon Bead Co owner George Darveaux, who has been attending Hong Kong trade shows for about 20 years.
"The organiser is doing a fantastic job in every aspect, from sending notices by email for pre-registration to providing clear directions to visitors at the fair," the US businessman observes.
"I am looking for opportunities all the time and there are no more opportunities in the world at present than in Hong Kong and the Chinese mainland."
The TDC recognises that in the constantly changing gifts and premiums sector, traders need up-to-date knowledge on market trends and product developments for business to continue to prosper.
To assist in knowledge sharing, the 2006 Hong Kong Gifts and Premium Fair will feature popular seminars covering a wide range of topics of interest to exhibitors and buyers alike.
The 2005 event included seminars to help local SMEs and international traders utilise the latest market intelligence, covering such themes as Successful Receivables Management for SMEs, Implementation of Corporate Social Responsibility in the Business World, and How to Get Assistance from Hong Kong Customs to Combat Counterfeiting.
Specialists from the Hong Kong Export Credit Insurance Corp, SGS Hong Kong Ltd and the Hong Kong Customs and Excise Department gave practical advice to the audience to tackle issues like risk assessment, meeting customers' ethical expectations and how to combat counterfeiters.
"The seminars were warmly welcomed by both local and international traders, and we will continue to develop useful initiatives such as these to ensure that the Hong Kong Gifts and Premium Fair 2006 maintains its pre-eminent position in the regional and international industry," Chick concludes.
WRITTEN BY SANDRA JENNER
A poll commissioned by the fair organiser TDC and conducted by Synovate Hong Kong at the 2005 event found that the Beijing Olympics 2008 is expected to bring more business to the gifts and premiums industry.
Respondents expect the forthcoming Games will increase product demand in terms of quantity and variety, and provide opportunities to expand sales networks.
The survey also looked at environmentally friendly products, revealing that 86% of exhibitors and 80% of buyers said they were concerned about environmental protection when trading or sourcing products.
Meanwhile, about 74% of exhibitors foresaw greater use of recycled/biodegradable products and about 66% of buyers said they would source more green products during the next three years.
Respondents said they now pay more attention to products that use recyclable and bio-degradable materials, although half of the buyers interviewed said they found it difficult to source eco-friendly products in the Asia-Pacific region.
In terms of overall business prospects in 2005, 63% of exhibitors believed business would be better than 2004, while 67% of buyers predicted business would increase in 2005.
Buyers expected the Chinese mainland to have the biggest average retail market growth, followed by Western Europe, the US and emerging markets with average growth rates of 22%, 16%, 14% and 19% respectively.
With new interests and increased optimism, the 2006 Hong Kong Gifts and Premium Fair looks set to create more new records in terms of exhibitors, buyers and business.
WRITTEN BY SANDRA JENNER