6 July 2004
Hong Kong Gifts, Premiums and Stationery
Sticking With Success
Progress Packaging Industrial Co Ltd
|Progress Packaging Industrial Co Ltd produces stylish and durable gift boxes, mostly for the watch and jewellery industries, such as these new designs (from top): Dumpling, King and Jumbo|
The development of innovative designs and new materials has been the cornerstone of Progress Packaging Industrial Co Ltd's success. Its range of boxes is particularly in demand from European watch and jewellery companies keen to add value to their products with stylish and durable gift packaging.
Progress was founded in 1990 and has seen steady expansion over the years. The company, which is ISO 9001-certified, operates a 15,600-square-metre factory in Dongguan on the Chinese mainland, with some 500 workers.
"We produce mainly paper boxes, plastic boxes and window display items," says manager May Chan. "Most are for the watch and jewellery industry, but we also produce items for cosmetics, stationery and other gift products -basically, whatever needs packaging, we can do."
It manufactures a yearly average of 400,000 pieces per month, with the peak period being July to September for the Christmas season.
The company's emphasis is on good design. "It is the most important aspect," says Chan. Design and engineering teams in Hong Kong and the mainland work closely to develop new products and materials.
Several of the company's designs are patented. "For example, last year we developed a method of using metal hinges with boxes made of cardboard. The resulting product is cheaper than a plastic box and also more environmentally friendly. It is popular with customers, especially in Europe. This patented design has been very successful in the market," explains Chan.
Progress carries more than 1,000 models and introduces new designs each year, usually in the spring, in time for major exhibitions in Hong Kong and Europe.
"The designs can be adapted to clients' requirements," says Chan.
"We can hot stamp and emboss company logos on boxes and can do many colours. We can also use different materials to give existing designs a new look."
She adds that the company is happy to take on OEM projects and help customers develop their ideas.
"We constantly try to find new materials for our products," says Chan. Materials used include recycled paper, leatherette, bookbinding paper, wrapping paper, PU, PVC, velvet and satin. The most innovative designs use a variety of papers.
"Recent developments include a leather-look paper, while traditional bookbinding paper is also popular. New for this season is bookbinding paper with a pearlised finish," Chan says. Some of the more fancy papers, such as the leather-look, are imported from Europe, while the rest come from Taiwan, Korea and the mainland.
The company exports its products worldwide, but the biggest share goes to Europe, especially to watch and jewellery companies in France, Switzerland and Italy.
"We want to develop a bigger market share, so we are strengthening our marketing efforts to grow export business in Europe and the Middle East, as well as continuing to give our best service to customers," Chan says, adding that Spain and Dubai are seen as having good growth potential and are being targeted in the near future.
In addition to increasing its marketing activities, Progress will continue to bring out innovative designs incorporating new materials.
"We also emphasise our ability to respond quickly to customers' requirements and will continue to try our best to provide good quality products at a competitive price," Chan concludes.
WRITTEN BY ANN WILLIAMS
Progress Packaging Industrial Co Ltd
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