7 Jan 2004
Hong Kong Gifts, Premiums and Stationery
Sura Ltd reflects contemporary design lines in its Little Librarians book ends, the John & Mary series name-card holder and paper clips, and zodiac bookmark
Stationery today has to be more than practical -- it has to look good too. With creative input from Hong Kong manufacturers, stationery items are fashioned into desktop accessories, using new materials such as metal, that jazz up a workspace.
Founded in 1999, Sura Ltd is one manufacturer that continually seeks to delight buyers with innovative stationery products.
"We kicked off with a more mature, sophisticated range, called Sura, with designs tailored for executives. Then we created John & Mary, a vivid range of stationery featuring the silhouette of a couple, also targeting office workers," says marketing executive Flora Leung.
The company finally expanded into the younger market with its recently released label, h2.
"With icons of eight different faces with varying expressions, h2 appeals to younger end-users like students," says Leung.
The unit price of a Sura calligraphy etched brass bookmark is US$1.30 FOB Hong Kong, while a John & Mary brass name-card holder costs US$1.60.
Materials used include brass, aluminium, zinc and stainless steel sourced from Japan and Korea. Sura's products are found in major markets worldwide. The company also works to OEM terms.
Sura operates a 3,300-square-metre factory in Shenzhen on the Chinese mainland, employing more than 200 workers. The firm requires a minimum order value of US$3,000 and delivery is 30-45 days after an order is confirmed.
Manufacturer Immanuel Enterprise Ltd was mainly working on OEM orders when it decided to launch three lines of its own in 2001. The response was so positive it released five lines in 2002.
"We found it a very effective way to show off our capabilities and creativity to buyers," recalls director Mann Chow. Input from customers is welcome, says Chow, and Immanuel can help clients develop their own collections.
"Moreover, our own tooling workshop empowers us to offer a comprehensive service, from first sample through to final product delivery," adds Chow.
The unit price of an alphabet steel book-end (model BE201-204) is US$0.77 FOB Hong Kong. A zinc alloy paperweight (PWZ01-04) costs US$0.58 and a steel flowerpot tray (BE101-103) is US$0.90.
Its traditional major market is the US, but the firm has drawn new customers from Japan. Manufacture is carried out at a 50,000-square-foot, 350-worker factory in Shenzhen. Minimum orders are 3,000 pieces and delivery time is 20-30 days after order confirmation.
Art's Modern Stationery Mfg Ltd, formerly known as Art's Stationery Mfy Ltd, began in 1983, producing its own Golden Horse brand.
"We used to only produce individual items like staplers and punches, but in 1998 we began to offer stationery sets with design elements," says manager Derek Ng.
Today, most of the company's products are available in a basic set of four: a penholder, a memo block holder, a letter sorter and a document tray. A typical set in black iron mesh (model BNH-04D) sells at US$5 per set FOB Hong Kong.
"If a basic set sells well, we'll develop that style into a bigger collection to include tape dispenser, hole punch, stapler and so on, that can add up to 10 items," explains Ng.
Most products are made of iron, but wood was incorporated in 2000. "Our 3,000-square-metre, 250-worker factory in Guangzhou on the mainland is well-equipped to do all the wood and metal work under one roof, enabling us to provide prompt delivery at competitive prices."
Minimum order value is US$8,000 per shipment, and delivery is 40 days after order confirmation.
Offering stationery in a profusion of styles, Posez Production Co Ltd takes pride in its wide product range, which covers both simple and more complicated designs.
"We were founded in 1989, and offer all kinds of aluminium stationery including mobile phone stands, memo pads and organisers," says marketing coordinator Christy Wong.
"We keep on innovating new prototypes for customers, adding 2-3 new ranges each year. We spoil buyers by having more than 500items in our showroom now," claims Wong.
Buyers' enquiries often spark ideas, says Wong, "like our aluminium organiser, which was an enquiry from a European customer that has become one of our best-selling running items".
Germany and New Zealand are Posez's major markets, and its buyers include both importers and direct customers from department stores and hypermarkets.
Posez has a factory in Shenzhen with 500 workers fashioning aluminium sourced from Taiwan and the mainland. Minimum order sizes vary according to the item, but lead time is 35 days. Prices are available upon request.
Stationery is no longer merely functional, it has become a lifestyle accessory that Hong Kong manufacturers ensure performs as good as it looks.
WRITTEN BY WINNIE HUI
Contact Details :
Art's Modern Stationery Mfg Ltd
6/F, Blk B
KK Ind Bldg
5 Mok Cheong St
To Kwa Wan, Kowloon
Eigi Craft Ltd
Unit F, 15/F
63-75 Ta Chuen Ping St
Kwai Chung, New Territories
Immanuel Enterprise Ltd
Flat 1, 7/F
Wing Hang Ind Bldg
13 Kwai Hei St
Kwai Fong, Kowloon
Posez Production Co Ltd
Fuk Shing Commercial Bldg
28 On Lok Mun St, On Lok Tsuen
Fan Ling, New Territories
Unit 912, Blk 2
Tak Fung Ind Centre
168 Texaco Rd
Tsuen Wan, New Territories
Universal Aluminum Boxes Products Ltd
Unit A, 16/F
V Ga Bldg
532 Castle Peak Rd
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