7 Jan 2004
Hong Kong Gifts, Premiums and Stationery
Creations In Foam
MicroTri Ltd manufactures a wide range of finished foam items, mostly suitable for the gifts and premiums sector
MicroTri Ltd is a foam specialist that prides itself on being a one-stop shop for an extensive range of both finished and pre-finished products.
Established in 1984, the company's foam products may be broadly classified into five main categories: auto accessories; toys and games; gifts and premiums; sporting goods and houseware.
"The company manufactures all types of foam, including PU, EVA, NBR, rubber and neoprene. We also sell raw foam and manufacture a wide array of finished items, mostly suitable for the gifts and premiums sector," says managing director Stephen Yau.
"We offer numerous sponges such as polyfoam, the rubber foam used in air conditioners and fitness products like mats or grips, and EVA foam that is frequently used in children's parks and playgrounds," he adds.
"We also have foam for hi-tech uses, typically in the electronics industry for printer cartridges and car batteries."
MicroTri produces a wide variety of products for the premiums sector, supplying everything from raw materials to finished items.
"We have all the facilities for premiums production and we manufacture them in large quantities," says Yau.
Typical finished foam items are can coolers, holder bags, squeezy balls, mousepads, soft PU balls, floating key chains, cup holders and neoprene bags.
"Hard PU pumpkins also sell well in the US and claim a 60% market share, while MicroTri goods can be found in Toys 'R' Us and Wal-Mart," he adds.
Other popular foam products include patented squeeze mops and PVA chamois cloth used to wash cars.
"Our natural-looking sponge is actually cheaper to make than it is to harvest the real thing from the sea," says Yau, "while our quality and durability are probably better."
MicroTri also supplies goods to famous names including Adidas and Nike, and makes mobile phone cases for Motorola, Sony Ericsson and other leading brands. Licensed goods and character toys are also produced, such as items in the "Hello Kitty" and "The Hulk" range.
"We take the trouble to collect detailed knowledge of the various industries we are involved in," he says. "We are like a product bank in that we know all about a customer's business."
MicroTri sources raw materials directly from ICI, BASF, 3M and Dupont, who also provide suitable technical support for working with specialised materials.
With some 5,000 employees, the MicroTri group, which set up its first factory in Shenzhen on the Chinese mainland in 1994, now operates six manufacturing facilities on the mainland and in Taiwan and Hong Kong. Taiwan is also the site of a modern R&D unit.
"Our R&D centre has become a vital business tool helping customers gain a competitive edge with better-designed products," he says.
"We are also extending our production capacity and have bought a large piece of land on the Chinese mainland," says Yau.
WRITTEN BY TONY HENDERSON
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