13 Oct 2004
Hong Kong Gifts, Premiums and Stationery
January 11-14, 2005
|Fair Dates||Opening Hours||Buyer Registration Counter|
|January 10 (Mon)||2:00pm - 7:00pm||?/td>|
|January 11-13 (Tue-Thu)||9:30am - 6:30pm||9:00am - 6:00pm|
|January 14 (Fri)||9:30am - 5:00pm||9:00am - 4:30pm|
Visitor Enquiries: (852) 2240-4554
2005: 250* (* Expected number)
2005: 12,000* (* Expected number)
- Artists' equipment
- Children's stationery & school supplies
- Educational systems
- Office supplies
- Paper & paper products
- Writing equipment
6,000 square metres
Grand Hall & Foyer
Hong Kong Convention and Exhibition Centre, 1 Expo Drive, Wanchai, Hong Kong
Hong Kong Trade Development Council
Messe Frankfurt (HK) Ltd
Trade only. Visitors under 18 will not be admitted. (Free admission)
Hong Kong Toys & Games Fair 2005
Hong Kong Trade Development Council
Unit 13, Expo Galleria
Hong Kong Convention & Exhibition Centre
1 Expo Drive, Wanchai, Hong Kong
Tel: (852) 2240-4554
Fax: (852) 2824-0026
Licensed To Thrill
A vast collection of new products, styles, colours and finishes will link stationery firmly to the world of fashion at the Hong Kong International Stationery Fair 2005.
The demand for attractive goods to service the computer industry, and the trend towards licensed characters on children's stationery, will take the spotlight at this event.
Held at the Hong Kong Convention and Exhibition Centre from January 11-14, 2005, the Stationery Fair is being staged alongside the Hong Kong Toys and Games Fair 2005.
Pavilions from the Chinese mainland, Korea, Taiwan and Thailand will reveal some of their hottest office and stationery products at the fair. In total, an anticipated 250 exhibitors will show all major categories of stationery, including artists' equipment, children's stationery and school supplies, educational systems, office supplies, paper and paper products as well as a wide range of writing equipment.
"Hong Kong is an important hub for global trade in stationery and office supplies," notes Anne Chick, senior exhibitions manager for the Hong Kong Trade Development Council (TDC), which is jointly organising the fair with Messe Frankfurt (HK) Ltd. "This makes it an ideal location for Asia's second- largest event of its kind with such an acknowledged international profile."
In the first seven months of 2004, Hong Kong imported a total of US$715m-worth of stationery (excluding printed matter) and exported a total of US$799m during the same period.
The stationery fair has more than earned its international reputation, Chick adds. "In 2004, the event drew more than 12,300 buyers, with more than half of visitors from 115 countries and regions overseas."
On display were the latest products of 221 exhibitors from Brazil, Canada, the Chinese mainland, Germany, Indonesia, Korea, Singapore, Switzerland, Taiwan, Thailand and the US, which complemented a strong presentation from Hong Kong's world-renowned stationery manufacturers.
The 2004 fair received some glowing reports, with buyers and exhibitors meeting old and new contacts, and securing excellent business opportunities. "This fair has really opened up the Chinese mainland market for us," says Andy Pan, marketing director for Creative Album of Singapore, which will continue its participation in the 2005 event. "We didn't really do much business with the mainland until we started exhibiting in Hong Kong, and have now met some very professional buyers."
The fair also exceeded the expectations of photo album and binder company Kleer-Vu Deluxe Album Inc of Canada. "The Hong Kong fair has attracted a vast number of buyers; no show in the US has the same diversity," says the company's general manager Stanley Gestetner.
"We met more than 100 buyers each day, and received on-site orders from buyers from the Chinese mainland, the Philippines, India, Singapore and Thailand," he adds.
Chick notes there is still time for exhibitors and visitors to sign up for the 2005 fair and take advantage of two important industry shows with similar target buyers.
As a further fair attraction, she says visitors can catch up with the latest news on licensing at a seminar on one of the hottest topics in stationery. Here, distinguished industry speakers are expected to share their expertise with potential licensees and discuss the latest issues in intellectual property rights and brand development.
Licensing has become big business in the industry and is destined to grow even further, Chick predicts.
"Responding to market demand, back-to-school products like schoolbags, pencil cases and desk stationery increasingly carry world- famous logos and cartoon characters from Looney Tunes and Disney characters to popular TV shows.
"Licensees benefit by the creation of immediate consumer awareness for their products and lower investment costs than if they were to develop their own brands."
President of the Licensing Group Ltd of LA, in the US, Danny Simon is equally optimistic on the state of the licensing industry in Asia, and especially in the stationery business.
"In 2002, sales of licensed products in the Chinese mainland grew by 33%, which is far higher than anywhere else in the world," he told a previous stationery fair seminar.
Stationery sets are also playing an increasingly important role in the home and small office, where fancy transparent or translucent items provide useful and stylish accessories.
Ergonomic design is another growing trend that will be showcased at the fair. Look out for such products as writing utensils with soft holding zones and angled writing points, and the further use of gel technology to add even greater comfort and flexibility to writing instruments and computer accessories.
These are just some of the many exciting new products that will make the Hong Kong International Stationery Fair an essential event for all serious industry traders.
WRITTEN BY SANDRA JENNER
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