1 Oct 2003
Hong Kong Gifts, Premiums and Stationery - Product Features
Consumers with a yen for retro items will like this vintage-look, yellow AM/FM radio from Hedworth Ltd
Reflecting advances in mass production, the once-esteemed radio is today frequently given away as an attractive and useful premium. This is good news for Hong Kong, long a provider of light electronic products and also excelling in the gifts and premiums sector.
Cashing in is 17-year-old Hedworth Ltd, a producer of various electronic promotional items including radios. Continuing demand for models such as the Bubble AM/FM radio, Yo Yo autoscan FM receiver and FM Disc Radio makes the business more than interesting, says marketing executive Henry Fung.
"We also offer new models," he adds. "For example, an FM pocket radio (model HR-901) with a unit price of US$1.30-1.40 for 1,000 pieces per order. It comes in a range of colours, while some styles may also have a lower price range depending on the features."
Available features include autoscan, AM/FM or FM, usually with push button tuning. "We also produce tabletop designs and we have a showerproof radio also intended for the premiums market," adds Fung.
ABS housing material is sourced in Taiwan, while components come from Taiwan and the Chinese mainland, which also hosts the production plant. "OEM and ODM projects have become a major part of our business," he says.
Offering designs that are stylish, simple, functional and good quality, Hedworth delivers 30-45 days after confirmation of order. Major markets are in Europe, with France and Germany topping the list.
Also happy with the gifts and premiums sector is 12-year-old Dorpo Industries Ltd. The company's range includes a memo recorder, AM/FM two-band, FM autoscan with built-in speakers and FM radios with autoscan and earphones.
"We have six models of premium radios, one with two speakers and one that looks like a video camera but is actually a radio," says sales manager Roman Leung. "We can also offer AM/FM or FM-only and desktop types with autoscan. These models can be in any colour."
A new item, a premium radio/clock/thermometer, is intended for use in the bathroom. "This is attracting some attention," says Leung. Production takes place at a 300-worker factory in Shenzhen on the mainland. The minimum order is 5,000 pieces per model, and delivery is 30 days after confirmation of order.
Having recently attended the Hong Kong Gifts & Premium Fair and Hong Kong Houseware Fair, Leung says: "The fair was even better than previous occasions and we were quite busy. Everyone kept asking about prices, and the business is very competitive."
Offering premium radios among a range of goods such as PDA devices, LCD calculators and LCD clocks is Freeterk Industrial Co. "We actually only started production of premiums about 18 months ago in response to requests from existing clients for whom we were making palmtops and calculators," says marketing manager Felix Wong.
"Our premium radios are in-house-designed, mostly for OEM accounts, and comprise FM-only models with carrying straps. They are usually spray painted in silver, blue or yellow and FOB Hong Kong unit prices start at just under US$1," he adds.
Freeterk, which was established in 1997, has a monthly production capacity of 300,000-500,000 radios at its Shenzhen factory and accepts minimum orders of 3,000 pieces for delivery 30 days after order confirmation. Major markets are the US and Europe.
Offering novelty as well as price and quality is Alfa Enterprise, in the business for more than 23 years. Alpha has a line of premium radios housed in cardboard cases, which has the advantage of opening up the packaging potential to meet even the most unusual design demands.
"The outer cases are made from cardboard, which encourages various designs such as our Milk Carton and Fruit Juice Carton models and gives them a true-to-life look," says manager Collin Chui.
"The concept is ideal for sellers of all kinds of goods, as indicated by demand for a wide range of look-alike designs with radios inside cans and cigarette packs," he adds. "In fact, there is an inner plastic housing for protection, but the difference is in the cardboard housing that allows us to use silk-screen printing to print on all sides in any colour - that's the major selling point."
FOB Hong Kong unit prices for AM/FM radios in this range start at about US$2.40, while FM-only versions start at about US$1.70. The minimum order is 3,000 pieces per design.
Alpha produces 50,000 radios per month at its 300-worker mainland factory. Delivery can be as fast as 30 days from confirmation of order, and major markets include Europe, the US and the Middle East.
Hong Kong certainly takes pride of place in offering attractive and competitively priced premium radios.
WRITTEN BY TONY HENDERSON
3 Salisbury Rd
Tsim Sha Tsui, Kowloon
Dorpo Industries Ltd
Unit 529, Blk B
Sun Fung Centre
88 Kwok Shui Rd
Kwai Chung, New Territories
Freeterk Industrial Co
Unit 5, 24/F
443-451 Castle Peak Rd
Kwai Chung, New Territories
Unit 1, 9/F, Tower 2
8 Hok Cheung St
Hung Hom, Kowloon
Li Hua Time Industries (Hong Kong) Ltd
Unit 6, 16/F
2 On Yiu St
Sha Tin, New Territories
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