1 July 2003
Hong Kong Gifts, Premiums and Stationery - Company Profile
A Perennial Favourite
Top Junior Products Ltd
Promotional items of stationery are just the ticket to advertise logos and brand names. These exciting designs are from Top Junior Products Ltd
Top Junior Products Ltd, established just three years ago, has put its stamp on the market for promotional stationery in a very short time. "We specialise in providing quality service while supplying a comprehensive range of quality stationery, gifts and premium products," says director Wilman Lee.
"We don't just sell products to buyers, but work together with them to develop customised products to meet their marketing needs," Lee explains.
"Our customers are mainly inventors, promotional and gift companies who require a reliable supplier able to keep their designs confidential, make high quality products and deliver them on time at very competitive prices."
Products cover a wide range, from simple pencil cases to 'activity centres' featuring colouring books and pencils in a carrying case, and from paper cutters and rulers to logo embossing sets.
Top Junior's development team, comprising 12 engineers based on the Chinese mainland, constantly comes up with new ideas such as the 'all-rounder' stapler that can take three different sizes of staples in one machine. "We have patented this design on the mainland," notes Lee.
Top Junior's manufacturing plant, in the mainland's Shenzhen, has just moved to a new 130,000-square-foot site. The workforce there is 450, up substantially from 280 at the old factory.
Production capabilities include mould design and tooling, plastic injection moulding, metal pressing, resin casting, machine sewing, hand/spray painting, PVC/plastic welding, tampo printing and silk-screen printing.
The factory has a capacity of about 500,000 items a month, usually achieved in the busiest period of April-May for delivery in time for the 'back-to-school' high season in the US and Europe.
The majority of Top Junior's customers are in North America, but plans include expansion into Europe in an effort to diversify and not be too reliant on one market.
"While product styles are very similar, prices are better in Europe than the US because the market is not so competitive," notes Lee.
"To reflect the image and quality of our products, we have created our own Kris and Dave cartoon characters," he says. "This helps promote our business to others and to show customers the quality of our printing work."
An important part of the company's business involves working with licence-holders of major cartoon characters. Other marketing avenues include the Top Junior website, which Lee describes as a very useful tool, and introductions from existing customers.
Top Junior's production facilities are ISO 9001-accredited. "We are also audited by many of our customers. This way, they understand that we achieve a certain level of quality," he says. "Our prices are at the lower end of the scale considering the high quality we offer. Delivery is punctual and we give customers more than they expect."
A major difficulty faced by the company is fluctuating prices for raw materials and components, and it gets around this by keeping sufficient stock to fulfil large orders.
Stationery will remain the focus for the future. "We are very familiar with this business," says Lee. "Many of the items are traditional, such as pencil cases, for example, but people still use them. Stationery products are everyday items that do not cost much, so they are great for promotional ideas."
WRITTEN BY ANN WILLIAMS
Top Junior Products Ltd
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