13 Oct 2004
Hong Kong Enterprise
Battery-Operated Household Goods
Calculations are always at hand with these desktop, ruler and mousepad calculators from Best Make (Asia) Ltd
Functional and gimmicky, electronic gadgets are among the most popular premiums. Hong Kong companies have built solid reputations in this segment by spoiling their clients with a variety of clever choices.
A successful electronic premiums producer is Best Make (Asia) Ltd, which specialises in the production of calculator premiums for markets in Germany, Sweden, France, the Netherlands, the US and Canada.
"The calculator has always been a favourite item among premiums as it is a desktop staple, so we keep amusing buyers with new and innovative ideas," says manager Tonies Ho.
"Our products are well thought-out, with lots of space for company logos. They also come at very attractive prices."
The company's most popular items include the dual purpose Mousepad Calculator, priced at US$1.40 each FOB Hong Kong, and the Ruler Calculator, at US$0.65 apiece. A traditional desktop calculator in the same silver-and-black colour combination sells at US$0.75 per piece.
Best Make, which was founded in 1999, employs 300 workers at its 4,000-square-metre factory in Guangdong Province on the Chinese mainland.
Using plastic from Taiwan and electronic components from the mainland, the company produces about 600,000 units every month.
"We request a minimum order of 5,000 pieces per model and delivery can be made in 30-35 days," says Ho.
Grandway Technology Ltd, established in 1991, offers a kaleidoscope of personal digital assistants, electronic organisers, pedometers, electronic toys and gadgets that serve both the premium and consumer markets.
"We are very strong in product research and development. Our outstanding designs therefore make excellent premiums," assures sales executive Derrick Wu.
Illustrating Grandway's innovativeness is the I/R Mini Racer, which is an infrared-controlled toy car that works also as a pen. At an FOB Hong Kong price of US$3 per piece, the office playmate has been selling very well since its launch last year.
Wu adds that electronic pedometers and organisers are also popular give-aways in its major markets in the US, the UK, Germany and France.
"Our pedometers sell for US$1-4 per piece, depending on various features. As well as step counting, we offer calorie consumption measurement, distance meter, clock, stopwatch, radio and panic alarm. Electronic organisers cost US$2-4 per piece, subject to the IC memory size."
Grandway has a 10,000-square-metre factory in Shenzhen on the mainland. It seeks a minimum order of 1,000 pieces per model with delivery taking 35-60 days.
Intermed Asie Co Ltd, which began with plastic toys in 1992, branched out into electronic promotional items four years ago. It develops its own patented products while also producing and marketing other licensed designs.
The latest range of premiums promoted by Intermed Asie include USB extension cords costing US$1.50 each FOB Hong Kong, laser card pointers priced at US$1 per piece and LED card pointers for US$0.80 apiece.
"Our laser pointers are different from the traditional pen-shaped ones. They come in a revamped bar form that shows off the client's logo better and saves transportation costs with its lighter weight," explains general manager Carine Lee.
With a customer base stretching across North America, Europe and Asia, Lee says the company makes its presence felt each year by participating in more than 10 trade fairs worldwide.
"Our monthly production, which can go up to 500,000 pieces of electronic items, is well-supported by a reliable network of subcontractors on the mainland that use ABS from Japan, Malaysia and Taiwan, as well as electronic components from the mainland," Lee says.
Intermed Asie requires a minimum order of 500-1,000 pieces per model, and delivery takes 25-30 days after sample confirmation.
Palito (HK) Electronics Ltd has placed its faith in the radio, which is making a comeback as a well-liked alternative premium, according to manager C.T. Yeung.
"I think this can be attributed to the fact that the ICs used in radios can now be sourced from the mainland at a very reasonable price, enabling the cost to come down significantly," he explains.
Incorporated in 2002, Palito offers various types of FM scan radios, AM/FM radios and clock radios, of which half end up on the shelves of department stores as consumer goods and half as premium items.
The latest FM scan radios from Palito, in sleek modern shapes and appealing colour combinations, sell for US$1 per piece FOB Hong Kong. Models with built-in clocks sell for US$1.50 each.
"We create 10-15 designs each year and, of course, we are happy to amend our prototypes to suit our clients' requests," Yeung says.
Palito, which has an average annual sales turnover of US$2m, has a 3,000-square-metre, 800-worker factory in Shenzhen. The ISO 9001-certified unit can achieve monthly production of three million pieces. Palito requires a minimum order of 3,000 pieces for delivery within 25-30 days.
With such wide variety and unbeatable bargains, it is no surprise that people invariably turn to Hong Kong to source electronic premiums.
WRITTEN BY WINNIE HUI
Best Make (Asia) Ltd
Millennium Trade Centre
56 Kwai Cheong Rd
Kwai Chung, New Territories
Palito (HK) Electronics Ltd
5 Canton Rd
Tsim Sha Tsui, Kowloon
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