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Home Sweet Home(HKTDC Houseware, Vol 02,2008)

Hong Kong Houseware Fair 2008


Buyers at Asia's top houseware fair will surely get the goods

Befitting Hong Kong's role as a global sourcing hub, the HKTDC Hong Kong Houseware Fair that has flourished into the largest of its kind in the region will once again serve as a vibrant marketplace for buyers and suppliers across the world in 2008.

About 2,500 exhibitors from 34 countries and regions are joining the 23rd edition of the event, presented by the Hong Kong Trade Development Council (HKTDC) from 21-24 April at the Hong Kong Convention and Exhibition Centre in the heart of the city.

Fifteen pavilions from Australia, the Chinese mainland, Germany, India, Indonesia, Italy, Korea, Macau, Malaysia, the Philippines, Taiwan, Thailand, Turkey, the US and Vietnam will add further diversity to the immense range of products on display.

Artistic flair

A new attraction, namely the Paintings, Objets d'Art and Art Supplies zone, will be introduced in response to market demand.

In this section, buyers will find a whole range of paintings, including works in both Chinese and Western styles, 3D pictures, metal and plastic wall pictures, posters, prints, tapestries, frames and wooden wall plaques.

On display will also be artistic items such as antique reproductions, crystal decorations, glass and porcelain figures and decorations, brass figurines and animals, as well as jade carvings and sculptures.

The new zone will also feature artists' tools including wooden boxes, canvas, colouring pens, crayons, wooden easels, kids' dough, paint brushes, sponge dishes, plastic watercolour dishes and watercolours.

Welcome return

Among the fair's perennial favourites is the Hall of Elegance, where buyers can find branded products and designer collections in a relaxed and professional atmosphere.

Also returning this year are two themed zones that debuted in 2007 - the Posh Corner dedicated to extraordinary premium home living items and the Pet Supplies section for such products as aquarium sets, pet accessories and toys.

Industry insights will be presented at a series of seminars covering topics of interest, including brand building on the Chinese mainland, the latest market trends, and buyer risks arising from the US sub-prime mortgage crisis.

In 2007, the show attracted 2,383 exhibitors occupying 3,500 booths and 30,592 buyers dealing in a comprehensive variety of market sectors and product categories from all over the globe.

Thumbs up

"This fair is very important to anyone in this business because it has everything you want - good products, good range and good balance between high-quality and low-priced products," said buyer A. Mohd. Rafi, Retail Manager at Al Faisaliah Group of Saudi Arabia. "There are over 2,000 suppliers here - that's fantastic!"

Equally impressed was exhibitor Gülçin Kaymak, International Business Executive Güzelis at Porselen San. Tic. A.S. from Turkey. "We've been very successful exhibiting at the Hong Kong Houseware Fair and have won very big customers. Everything is perfect here. The scale is extraordinary, with a wide range of interesting items on offer."

Hong Kong exported a total of US$26bn worth of household goods in 2007, an increase of almost 19% from the previous year, with the largest markets being the US and EU.

With such healthy export growth and the event's strong track record, the HKTDC Hong Kong Houseware Fair 2008 looks set to achieve even greater success in providing tremendous business and networking opportunities as well as insights into the latest industry developments.

It is clearly the place to be for both buyers and suppliers, who are certain to go home perfectly satisfied.