9 April 2009
Making a timely transition from natural glass to acrylic was made easier by the superb transparent properties of modern plastics, according to Creative Glass Ltd.
"We now produce both glass and acrylic products, which we manufacture at different plants in Shenzhen, Shandong and Shanxi on the Chinese mainland," says Senior Project Executive Heather Liu.
"The product range covers everything from ornaments to decorative items, and from tabletop items to houseware. We also cooperate with client factories when processing orders that incorporate different materials and accessories such as candles, ceramics and metals," she adds.
The diverse range includes popular lines such as ornamental mosaic lanterns, tea sets and wine sets, tabletop trinkets that have the appearance of spidery candelabra, and festive items such as dwarfs and elves, trees, snowmen and platters for cakes.
"We are very flexible and welcome customers' designs and special projects and cooperate closely with clients," says Ms Liu.
"Recent successes include display items for the internationally renowned beer maker, Hoegaarden, and we have done similar projects with other well-known beverage manufacturers."
She stresses that quality is a key point. "These items are seen by the public in bars and restaurants throughout Europe. As promotional items, it is essential that they have the quality to support the image of the products on display."
Otherwise, the firm's products are universally found on display on corporation front desks, department stores and supermarkets.
"Bar ware lines are perennial sellers, and we can offer complementary lines of coolers and fridges," Ms Liu says. "Candleholders are also very popular."
Novelty lighting products also draw attention. "We are presently processing orders for certain acrylic-based lighting products, usually in the form of signs," she continues. "They can be hanging light boxes or versions that fix to a wall. We usually use LEDs, so there is a wide range of brilliant colours available."
Creative Glass also works closely with advertising agencies. "Representing various clients of their own, these agencies bring in their design ideas and we make the mock-ups, samples, and eventual production items," Ms Liu says.
The Creative Glass manager says that she travels to the US every year to keep in touch with trends, to see what's selling and how they are being sold. "In this poor economic climate it is absolutely necessary to have the right approach," she insists. "Buyers and users are paying more attention to price, to appearance, to utility and to quality."
Of course, some buyers are well able to take care of their own needs. "The glass ornaments that we sell direct to huge buyers such as Wal-Mart, Target and other big chain stores are well-established lines that sell year in and year out," she smiles.
Creative Glass exports to the US and Europe in the main, but has clients in most other countries. "We meet new buyers all the time at various fairs, either in Hong Kong or overseas, and we welcome their business," says Ms Liu. "We have an excellent reputation and we are delighted to show off our expertise."
Transparent in its product lines and its business ethics, Creative Glass adds a certain shine to doing business.
TEXT BY TONY HENDERSON