1 Nov 2005
Furniture(HKTDC Houseware, Vol 01,2006)
Vol. 1, 2006
|Phoenix Art Co (HK) Ltd specialises in handmade, hand-painted furniture such as this cabinet crafted in an antique style|
From Chinese traditional furniture to Western modern pieces, Phoenix Art Co (HK) Ltd claims it has all the necessary resources to do both - including a 1,200-worker, 600,000-square-foot factory in Zhaoqing on the Chinese mainland that specialises in handmade, hand-painted furniture, home décor accessories, giftware and lamps.
Hand-painted TV cabinets, antique-style Chinese chairs, Bombay chests, floor/fireplace screens, bookshelves, desks for children and many other items are well within the company's capabilities.
"We are a very versatile manufacturer that gives value for money," says chairman Michael Kraft, who founded the company in 1988. "Strict QC measures are followed throughout every phase of production to ensure customer satisfaction."
Furniture is constructed from MDF or MDF with iron or polyresin and sold at FOB Hong Kong unit prices ranging from US$50-300. A Bombay chest made of MDF, for instance, is unit-priced at US$150.
"Any type of finish can be added for a special effect, such as gold leaf, antique crackle or wood, including walnut, pine, burl or mahogany," says Kraft, "and orders can also be customised in terms of size, shape, colour and choice of materials."
The minimum order is one FEU, with exports going mainly to the US. Delivery is 60-75 days after order confirmation.
Those interested in fine lacquer furniture, screens, wall décor and other accessories need look no further than Oriental Arts & Furniture. Founded in 1973, the company excels at chinoiserie, Chippendale and antique-look country furniture and decorative folding screens.
"Most of our business is in antique reproduction pieces, but we also do contemporary styles," says marketing executive Ray Ma. "Appalachian tulip poplar, waterproof Luan plywood and MDF are among the most common materials used."
Ma says the company can add finishes ranging from faux leather and gesso to plain or crackle lacquer - the latter in glossy or matt sheens.
Oriental Arts & Furniture is also known for its engraving skills and the quality of its hand-painted flowers, birds, Chinese figures, landscapes and animals that are applied over the lacquer.
FOB Hong Kong unit prices start at US$50 for a small trunk or table, and can rise to US$1,000 per piece for cabinets, drawers and chests. "One of our best-selling items is a lacquered and hand-painted, antique-style chinoiserie cabinet made of tulip poplar and MDF that sells for US$220," says Ma.
The company requires a minimum order value of US$5,000 per shipment, for delivery 60-90 days after order confirmation. Major export markets are the US, Canada, Kuwait, the UK and Spain.
Over at Smart Huge Ltd, the focus is on Chinese or Western-style furniture made of wood or wrought iron. Wooden furniture made of MDF, pine or catalpa wood accounts for about 60% of production and iron the remainder.
"We make furniture in classic styles, with very simple lines," says senior marketing executive Eva Wong. "Items range from bed frames and bedroom sets to cabinets, wardrobes and living room furniture, and our wrought iron furniture is suitable for both indoors and outdoors."
Coffee tables are unit-priced from US$100-200 FOB Shenzhen and entertainment consoles from US$90-160 (made from catalpa wood) are two of the company's best selling lines.
Founded in 1984, and operating two factories on the mainland that turn out 50 FEUs of furniture items per month, the OEM/ODM firm exports its medium- to high-end merchandise to department stores and furniture chains in Europe and the US.
"We are trying to further develop our markets in the UK and the US," Wong adds. "The minimum order requirement is one FEU for delivery 45-60 days after receipt of an L/C or telegraphic transfer deposit."
For modern reclining beds, models from J R Power Ltd provide all the relaxation and comfort demanded. As the sole agent for Japanese manufacturer Atex Co Ltd, J R Power offers 20 models each of gear-operated and electronic reclining beds.
"These beds are excellent for the elderly, especially those who need help sitting up," says executive Maggie Chow. "Besides raising the head portion, we also have beds that raise the legs and other models where the entire bed can be raised or lowered."
In addition to being aids for elderly or handicapped people, these stainless steel-frame beds are also bought by people simply looking for the sheer comfort they offer. "Japan, the Philippines and Hong Kong are our major markets," says Chow.
Sizes range from single (90cm wide) to semi-single (120cm wide) and feature a choice of cotton foam or memory foam mattresses from 6-10cm thick. "Special orders are available for mattresses up to 17cm in thickness," Chow advises, "and we have beds suitable for children or adults."
FOB Chinese mainland unit prices range from US$92-147 for the hand-cranked, gear-operated models, to US$152-630 for electronic versions. The minimum order is one FEU for delivery 60 days after order confirmation.
So, for form or function in affordable furniture made to exacting standards, Hong Kong manufacturers have products that are hard to beat.
WRITTEN BY ANDREA PAWLYNA
Design & Contracting Co
Rm 901, Winful Centre
30 Shing Yip St
Kwun Tong, Kowloon
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