11 Nov 2008
Fancy Fun(HKTDC Enterprise, Vol 11,2008)
Festival Items & Party Favours
Meeting demand for something new, asia's eye-catching and creative party items are sweeping global markets
Festivities are much more fun when they incorporate innovative festival items and party favours from Asian suppliers that add extra sparkle and excitement to the occasion.
Topping revellers' "must" lists may well be decorative headwear, such as the colourful party wigs from New Three Stars Wig (HK) Co, which rolls out new models every month thanks to a strong team of designers.
The company's popular offerings include a curly multicoloured Afro version (model 9044) and a Tina Turner-style hairdo with a spiky top and long sleek ends (model 9045).
"These two designs are popular because they're attractive and colourful," explains General Manager Zhang Fanzhu. "They are made of PP and we can make them in any combination of colours, depending on the customer's preference, as buyers in different countries may like combinations that reflect the colours of their national flags, for example."
For those who prefer something more subtle, New Three Stars also offers a wide range of fashion wigs that are designed to give the impression of real hair and can be worn for parties and other festive occasions.
"Customers like our fashion wigs because they're attractive and convenient to use. You don't need to spend hours in the hair salon getting ready for a party," Ms Zhang notes.
"We need to be sensitive to fashion trends and constantly keep up with what's 'in'," she adds. "Certain hairstyles become popular because people want to have the same look as their favourite celebrity."
When it comes to party hats, Tai Kai Enterprise Co Ltd certainly steals the show with its glitzy offerings.
Among the firm's best-sellers are sequined hats that have an FOB Shenzhen price of US$1.50 each, says Sales Manager Berry Chen. "US customers tend to like designs that are over the top, which is why our products for that market tend to be big and shiny. By comparison, the European market tends to be more conservative, while Japanese customers prefer products that are more refined," Ms Chen advises.
Also jazzing up special occasions is Fujian Just Industrial Ltd's collection of party costumes for children, such as an eye-catching leprechaun-green hat with a bold-sized clover motif.
Other popular numbers include a Halloween skirt with a gold sheen (model JTB2010) and a fairy-tale princess dress (model JTB1124), unit-priced at US$6.25 and US$5.30 FOB Ningbo respectively. Manager Sandy Chen advises that the company's party dresses are supplied in small, medium and large sizes.
"Embedded in these dresses are fibre-optic lights that create a twinkling effect," she says. "The twinkling lights work on a single 2032 button cell and are switched on and off at the press of a button that is sewn into the dress."
The presence of the fibre-optic device means the party dresses cannot be washed, Ms Chen points out. "But you wear these dresses only once in a while. They can be spot-cleaned, although you can't put the whole dress in the laundry since water can damage the device."
No bash is complete without essential party favours such as the range of mini tambourines, whistles, blowouts and party rings from Finewell Universal Ltd.
"Our traditional party favours continue to be popular with customers. In the US and Europe, for example, stores give them away as gifts," advises Assistant Marketing Executive Switzer Tse.
"Although our Halloween series is quite popular, we don't specifically target any particular festival. Rather, our products are essential party items that are suited for any kind of celebrations throughout the year," Ms Tse adds, noting that the company's products are mostly made of high-quality GPPS, PP and metal.
Also capable of being used as party favours are Finewell Universal's puzzle toys in the form of cars, planes, bicycles and different animals and insects, which can be dismantled into separate parts and reassembled.
"We sell quite a lot of these puzzle toys in Southeast Asia, Turkey and Russia. Our strategy is based on price competitiveness and the ability to draw large orders," adds Ms Tse, noting that the FOB Hong Kong/Chinese mainland price for an egg-shaped puzzle toy, for example, is about US$0.03 each.
Clearly, when festivities call for a creative twist, Asian suppliers will give revellers plenty to cheer about.
Text by Chiara Wong