4 July 2005
Excellent Service(HKTDC Enterprise, Vol 07,2005)
Asialink general manager Frederic Rousson firmly believes that good after-sales service is key to success. To this end, the company has set up a chain of servicing units to help look after its customers.
"Our 15 years' experience in the Asian market has enabled us to establish reliable relationships with leading and reliable factories on the mainland. These links put us in a strong position to make purchases and also help guarantee our customers the best quality and prices available," Rousson says.
"We have buying offices in Hong Kong, Guangzhou and Shanghai, and they work continuously to satisfy customers' requests and closely monitor the price movements of different categories of products available from the mainland," he adds.
"In addition, we have quality control stations in various mainland cities such as Guangzhou, Shanghai, Xiamen, Ningbo, Yangjiang, Yangzhou, Shenzhen and Tonglu that ensure tight production control on a local basis."
He says that Asialink makes every effort to ensure that all product-testing procedures are carried out according to European requirements and standards.
Visiting Asialink, clients will discover an impressive array of appealing gift and premium items available. "All our customers need to do is browse through our collection online and forward their requirements to us. Usually, we will respond within 24-48 hours," Rousson says. "They can also register online for our unique reference catalogues."
Trying to assist clients as much as possible, Asialink makes a concerted effort to ensure sample ordering is fast and reliable. "We can ship samples of standard items within 48 hours," Rousson says. "As all samples are shipped from stocks in our European warehouses, a sample charge in euros applies to this service. However, that charge is reimbursed on confirmation of an order."
Asialink is dedicated to working closely with customers to achieve the best reproduction of logos on suitable gifts and premiums by using various printing technologies.
"We have the necessary printing equipment in our partner factories and, more importantly, we possess the knowledge required to ensure that logos are correctly reproduced with excellent results," Rousson says.
Asialink does not deliver from stock and produces most orders on demand. In this way, says Rousson, products can easily be customised with respect to colours, packaging and logo imprinting.
The firm is a member of the Mid Ocean Group, a leading European supplier of promotional products, business gifts, premiums and incentives carrying famous brands such as ARCO, KCF and ITD.
Mid Ocean has an annual budget of more than US$100m for the purchase of various gift and premium products in Asia. By sharing industry knowledge and marketing strengths, the synergy between Asialink and Mid Ocean creates a win-win situation for both.
"We are keen to renew the collection, usually twice a year in January and September, bringing to our customers about 500 new novelties per year - among which are usually 150 exclusive and patented products from Mid Ocean's design department in Barcelona," Rousson says.
Asialink ranks Europe as its major market, but says the market in South America is growing rapidly. "In future, the growth possibilities for Asialink are in the US market - which is a relatively small market at this time for us," Rousson says. "Meanwhile, South America and Eastern Europe are emerging markets for Asialink."
To safeguard all concerned, Asialink also adheres to the SA8000 social accountability system that assists retailers, brand companies, suppliers and other organisations to maintain just and decent working conditions throughout the supply chain. The firm is also actively looking at retail operations.
With this sort of focus, success for Asialink appears to be truly on course.
WRITTEN BY VANAPA ONGVISES
Asialink Gifts & Premiums Ltd