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Essential Extras(HKTDC Gifts, Premium & Stationery, Vol 01,2008)

Computer Accessories

This USB collection from Sharper Innovations Ltd includes (from left) a hand warmer, a radio with rear-view mirror and an LED light strip

The range of computer accessories that is currently available is almost as limitless as the imagination and keeps growing every day

New and exciting gadgets may be constantly being brought to market, but some companies are working on refining more popular products to the point of perfection.

Such is the case with Starline Int'l Group Ltd, a young company that began in 2004 with big design ideas and has just won the prestigious iF Product Design Award 2008 for its Sly'd Ultra USB Flash Drive.

One of the world's oldest design competitions, Germany's iF Product Design Award has recognised and rewarded outstanding designs for more 50 years.

Starline Int'l Group Ltd Marketing Manager, Offline Media, Yvonne Ng notes that there were 2,771 products from 1,002 contestants in 35 countries vying for the award this year. "We are very proud that our in-house design did so well and we are looking forward to winning more awards in the future," she states.

The Sly'd design contains a mechanism that enables the flash drive to be opened using just two fingers. "The product is quite small, slim and simple," Ms Ng explains.

It is also smooth and sleek, with the added bonus of a large area for logo customisation. "We're very flexible on colour and metal plate materials," Ms Ng adds.

Starline's range of ergonomic and trendy designs includes Bean/Orange, Freezer/Big Red, Zoom/Transparent and RGB/Rainbow models available in 10 vibrant colours, and unit-priced from US$7 FOB Hong Kong for 1MB and US$11 for 2MB.

Equally innovative is aptly-named Sharper Innovations Ltd, whose Original Patented USB Vacuum Cleaner (VC-180) has proven enormously successful in the US, European and Japanese markets in the three years since its inception.

"It's one of our most successful overseas lines," Marketing Executive Janice Poon observes. "We patented it because of the enormous difficulty involved in developing a motor that will deliver the power needed for suction from a USB, and have also patented the nozzle that we designed to fit between keyboard keys."

The USB Vacuum Cleaner, which markets for US$1.50 FOB Hong Kong per unit, delivers just enough power to clean a computer and desk space.

Ms Poon says other companies have tried to copy the VC-180's patented motor design, without success. "A lot of customers have come back to us because the Hong Kong-designed motor is the only one that works reliably," she claims.

Safety-oriented products such as Fujikon Industrial Co Ltd's Multimedia Headset with Audio Level Control (BHP-90ALC) are also perennially big sellers.

Fujikon Assistant Manager of Corporate Planning and Business Development Natalie Yu says the unit is designed to protect users from hearing damage due to prolonged exposure to excessive volumes of sound from movies, music or games.

"Nowadays PMPs (portable movie players) are very popular but sound levels emitted via headsets may not always be healthy," Ms Yu explains.

Experts agree that exposure to dangerous sound levels can damage hearing - especially in young children. "This headset allows parents to set the maximum volume level and prevent this damage from occurring," she claims.

The Multimedia Headset with Audio Level Control headset also features a noise-cancelling microphone, which eliminates background sounds in noisy environments.

"The headset was designed in Hong Kong by Fujikon's product creation team and has only just hit the market following successful trials last year," Ms Yu adds.

Determined to keep at least one step ahead of an ever-evolving communications market is Innoproducts Ltd, which offers a USB Mobile Partner SIM plus Micro SD/M2 Reader (MP-20072).

Sales Manager Kenneth Ngan says the device serves two main functions - a SIM (Subscriber Identity Module) card reader and a micro SD memory card for mobile phones.

"The user can access phone numbers and update them, synchronise with Outlook or Lotus software, and group up to five SIM cards into one," he explains.

The locally-designed Micro SD/M2 Card Reader supports the "very latest mobile technology", and is unit-priced at US$4.50 Hong Kong and up. "It is aimed at the European market," Mr Ngan adds.

Other features include plug and play for micro SD or M2 card readers and the ability to read/edit/write SMS messages or phone book entries on the SIM card.

The USB Mobile Partner can also back-up and restore the SIM card phone book to a PC/laptop. "We're strong in SIM card products, and quality is our main concern," Mr Ngan avers. "We're constantly updating our software and we have a technical engineer available to advise our customers anytime."

Concentrating on USB items, Tonzex Industrial (HK) Ltd's USB Coffee Warmer (TC-1118A) is a four-port USB facility with the added advantage of a temperature plate to keep cups of coffee or tea from going cold.

Another hot idea is the Aromatherapy Diffuser with USB HUB (TC-1122C) with four ports, which allows the user to keep the office environment smelling fresh by placing a couple of drops of aromatic oil on a plate.

"These devices are designed in Taiwan and are proving popular in Europe and the US, where we target retail department stores and overseas wholesalers," Tonzex Marketing Executive Tim Chan says.

The computer accessories may be getting increasingly crowded but there are certainly plenty of new, exciting and profitable items to be found in Hong Kong.



Fujikon Industrial Co Ltd
16/F, Tower 1
Grand Central Plaza
Sha Tin, New Territories
Hong Kong
Tel: 852-2688-8264
Fax: 852-2694-1338
Web: www.fujikon.com
Year Established: 1982
Major Product Categories: headphones, earphones, headsets, microphones & speaker systems
Brands & Certificates: Hi-Tex; ISO 9001, ISO 14001, TS 16949, QC 08000 (HSPM IECQ)
Minimum Order: -
Monthly Production Capacity: -
Delivery Time: -
Factory Size & Location: Dongguan
Heng Yu Electronic Mfg Co Ltd
Rms 1003-4
HSH Mong Kok Plaza
794-802 Nathan Rd
Mong Kok, Kowloon
Hong Kong
Tel: 852-2394-1852
Fax: 852-2394-1865
Web: www.hengyu-tech.com
Year Established:1999
Major Product Categories: POS keyboards, industry keyboards, readers
Brands & Certificates: Heng Yu; ISO 9001
Minimum Order: 100 pieces
Monthly Production Capacity: -
Delivery Time: 4 weeks
Factory Size & Location: 16,800 square metres; China
Workforce: 300
Hotronic Ltd
Rm 116, 1/F
Genplas Ind Bldg
56 Hoi Yuen Rd
Kwun Tong, Kowloon
Hong Kong
Tel: 852-2492-9392
Fax: 852-3426-4808
Web: www.hotronicltd.com
Year Established: 2002
Major Product Categories: USB flash disks, digital photo frames, MP4 players
Brands & Certificates: -
Minimum Order: 500 pieces
Monthly Production Capacity: -
Delivery Time: 7 days
Factory Size & Location: Shenzhen
Workforce: -
Innoproducts Ltd
7/F, Paramount Bldg
12 Ka Yip St
Chai Wan
Hong Kong
Tel: 852-2140-9722
Fax: 852-2140-9702
Web: www.innoproducts.com
Year Established: 1998
Major Product Categories: internet radios and SIM card readers
Brands & Certificates: -
Minimum Order: 1,000 pieces
Monthly Production Capacity: 20,000 pieces
Delivery Time: 30 days
Factory Size & Location: 10,000 square feet; Dongguan
Workforce: 150
Joyas Mfg Ltd
22/F, Park Bldg
476 Castle Peak Rd
Hong Kong
Tel: 852-2408-0880
Fax: 852-2408-0906
Web: www.joyas.com.hk
Year Established: 1992
Major Product Categories: -
Brands & Certificates: ISO 9001, ISO/TS 16949
Minimum Order: 500 pieces
Monthly Production Capacity: -
Delivery Time: 25-40 days
Factory Size & Location: Shenzhen
Workforce: 3,000 plus
Sharper Innovations Ltd
Rm 14A, Blk A
Chung Mei Centre
15 Hing Yip St
Kwun Tong, Kowloon
Hong Kong
Tel: 852-2341-3332
Fax: 852-8147-4113
Web: www.sharper-i.com
Year Established: 1993
Major Product Categories: computer accessories, lighted mirrors, car accessories, speakers, flash lights, smokeless ashtrays
Brands & Certificates: Disney; ISO 9001, HKEIA Award for Outstanding Innovation & Technology
Minimum Order: 2,000 pieces
Monthly Production Capacity: 20,000 to 100,000 pieces per model Delivery Time: 21-30 days
Factory Size & Location: 6,300 square metres; Dongguan
Workforce: 400
Starline Int'l Group Ltd
Units 1818-19
Nan Fung Commercial Centre
19 Lam Lok St
Kowloon Bay, Kowloon
Hong Kong
Tel: 852-2388-8255
Fax: 852-2388-8455
Web: www.starline.hk
Year Established: 2004
Major Product Categories: USB flash drives, memory cards, MP3/MP4 players, Web cameras, wireless presenters
Brands & Certificates: Exigo; ISO 9001
Minimum Order: 100 pieces
Monthly Production Capacity: 2 million pieces
Delivery Time: 7 days
Factory Size & Location: 3,500 square metres; Shenzhen
Workforce: 600
Tonzex Industrial (HK) Ltd
Unit A6, 4/F, Blk A
HK Ind Centre
489-491 Castle Peak Rd
Lai Chi Kok, Kowloon
Hong Kong
Tel: 852-2605-3383
Fax: 852-2603-2745
Web: www.tonzex.com
Year Established: 2005
Major Product Categories: electronic products, paper products, PP products
Brands & Certificates: ISO 9001
Minimum Order: 5,000 pieces
Monthly Production Capacity: 100,000 pieces
Delivery Time: 45 days
Factory Size & Location: 40,000 square metres
Workforce: 2,000