31 March 2004
Desktop Premiums(HKTDC Enterprise, Vol 04,2004)
Lee Handerson (HK) Ltd's inventive items such as timers, weather stations and calculators make memorable gifts and premiums
When it comes to personalising the desktop, Hong Kong manufacturers have long been renowned for their expansive range of useful, inexpensive premiums. Multi-features, new gimmicks and stylish or cute designs are now the order of the day, as 29-year-old company Lee Handerson (HK) Ltd explains.
"There are many gift products on the market these days," says managing director Homer Lee. "To better compete, we create demand for a special, additional function. For example, our new pulse-rate clock also provides an instant heartbeat read-out by simply placing a finger on the clock."
Equally innovative is the company's new desktop Weather Station with rainbow-coloured backlight, which incorporates a clock, a calendar, a thermometer, a barometer and a hydrometer.
"Pressing the top button changes the LCD backlight through all the colours of the rainbow," explains Lee. "Customers call this our 'Romantic Clock' because of the soft mood it creates."
The FOB Hong Kong unit price of the Rainbow Clock, with full weather functions, is US$9.50. Alternatively, with a temperature gauge alone the price is US$5.50. The minimum order is 1,000 pieces for delivery approximately 30 days after order confirmation.
Lee Handerson is also very experienced in electronics and IC programming, and continually produces new products, new styles and new looks. "For example, we are at the sample stage of a dedicated one-touch pill timer that, with four buttons, can count down four hours at one-touch and is ideal for the elderly," claims Lee.
Production of these and 150-plus other gift items takes place at a 50,000-square-foot, 800-worker factory in Shenzhen on the Chinese mainland. Major markets include Europe, Japan and the US.
Children are the target audience for 22-year-old industry veteran Hong Kong Everlite Co Ltd, which says its cute L90 Moodlight series currently ranks as its most popular item.
"The Moodlight features seven interchangeable night-lights in the shape of cute characters - such as a clown, bear and star - that subtly change colour," explains assistant sales manager Clara Ho. "The light base can also incorporate an LED clock."
FOB Hong Kong unit prices start at US$2 for a minimum order of 1,000 pieces delivered 45 days after confirmation of order. The Moodlight is also very popular with companies that want the light designed with their own logo or character.
"We also offer an LED coaster that changes colour," adds Ho, noting that Everlite has more than 20 gift models, including popular recorder pens, recorder key chains, pocket memos and stopwatches. Production takes place at a 3,000-square-metre,120-worker factory in Shenzhen for export worldwide.
Another gifts company, Debreu Ltd, has also gauged the worldwide appeal of soothing coloured light. "Our RBW-02 Cube Light Radio, launched earlier this year, combines a radio and an LED light that subtly changes colour from red to blue to green," explains managing director David Cheung. "This creates a soothing, ambient atmosphere."
Available in a choice of speaker colours, the radio and light may be used together or controlled separately to meet the particular needs of individual customers based mainly in Europe.
"Radios are still hot items," adds Cheung, "but they must have added features such as the RBW-03 Bookend Radio, which doubles as a convenient bookend." If the bookend is not needed, the radio hangs neatly on the side of a computer monitor or cabinet.
The company produces two major gift lines in aluminium and zinc alloy. "Metal alloy gifts are still hot in the market, with fewer competitors than in plastic giftware," says Cheung. "Our ANA series of radios and desk accessories is a very straight contemporary look, while our other line uses a more curved wave style for radios and calculators."
Primarily an ODM company, Debreu offers a wide range of radios, desk accessories and executive gift ideas. These are manufactured at its 100-worker factory in Guangdong Province on the mainland. Minimum orders of 2,000 pieces can be delivered 60 days after order confirmation.
Keeping the design different is the primary focus of J-Tech Corp Ltd, which uses its electronics expertise to create new and interesting functions for its range of 50, mainly watches and clocks, gift products.
For example, bearing the company's new Homade brand are three alarm clock models designed to look like a mini-washing machine, an oven and a fridge. All can also be voice-activated.
"This line is quite unique as the clocks vibrate when the alarm goes off," explains designer Yuk Wang. "Customers can also add a company jingle to the alarm, while the oven model has an added alert feature for incoming mobile phone calls."
Wang says Homade items form its most popular line. Models are available for about US$3 each, FOB Hong Kong, for a minimum order of 2,000 pieces delivered 30 days after order confirmation.
J-Tech produces more than 100,000 HA3002 washing machine alarm clocks per month at its 19,000-square-metre, 1,500-worker factory in Shenzhen, mainly for clients in the US, the EU and Japan.
With such innovation available, it's no wonder that buyers worldwide are looking to Hong Kong to provide new, interesting and novel gifts to add ambience, convenience and attraction to the desktop.
WRITTEN BY SANDRA JENNER
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