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Cookers(HKTDC Houseware, Vol 02,2006)

Creative Kitchens

This GS/CE-approved electric steamer from Century Industrial Co Ltd includes two stainless steel steaming pans and an aluminium bowl for cooking rice

Today's consumers want cooking made quick and convenient, and Hong Kong manufacturers are producing a wide range of suitable cookers that covers everything from ovens to multifunction steamers.

For example, Golden Electric (HK) Ltd produces a range of home appliances including ovens, hot pots, rice cookers, hot dog makers, fondue sets and kettles at its factories in Guangzhou and Shunde on the Chinese mainland that each employ 400 workers.

"Most of our products are manufactured for OEM customers, and our biggest markets are Europe and the US," says director Eugene Li. However, Li notes that the company's stylish multifunction Hot Pot cooker, first produced in mid-2005, has proved most popular in Asia. "More than 70% of our Hot Pot cooker sales are to Asia, while Italy and the US are other interested markets," he says.

Golden Electric's Hot Pot models include WB-110, WB-190 and WB-300 for consumers seeking small, medium and large sizes respectively. "The Hot Pot functions like an ordinary model, but there is an exchangeable grill plate on the base which converts it into a griller for cooking steaks and sausages," Li explains.

Featuring a metal housing available in white, red or to customer specification, the Hot Pot has high temperature PT handles and a stainless steel or non-stick coated cooking plate.

Available from 600W-1.5KW, the Hot Pot is priced from US$7-11 per piece FOB Shenzhen for minimum orders of one TEU delivered 40-45 days after order confirmation.

Focusing on stainless steel kitchen appliances, nine-year-old Century Industrial Co Ltd produces 70,000 pieces a month at its 500-worker factory in Shenzhen on the mainland.

"Our main products include steamers, kettles, coffee makers, and water and coffee urns in 18/10 stainless steel," says marketing manager Cris Chow. She describes the company's 1KW Electric Steamer model ST-2001 as a "unique, high quality" product. "It is made of stainless steel in a modern, chic design, unlike most steamers on the market which are plastic," Chow claims.

"There are two levels for steaming bigger items such as fish or chicken on the lower level and vegetables above," says Chow. "There is also a bonus aluminium rice-cooking container on the lower level."

The steamer has a 1.7 litre water container and a 7.5 litre food container, features two stainless steel steaming trays, a glass lid with stylish stainless steel rim, lid knob and steam vent. It has a 75-minute timer, bell timer stop and a dry-run cut-out for safety.

Chow notes the company's biggest market for steamers is Europe, especially Switzerland. "We sell some 20,000 units of the ST-2001 model per year, which cost about US$35 per piece FOB Hong Kong for orders of one TEU delivered 45 days after order confirmation," she says.

Century's biggest overall market is North America (35%), followed by Australia (30%) and Europe (25%), with other important sales areas including Russia and Eastern Europe.

Also producing food steamers is Goodway Electrical Co Ltd, which manufactures a wide range of small electrical appliances at its ISO 9001-certified, 2,000-worker factory in Shenzhen.

"Some of our new products are plastic food steamers with electric controls," says senior manager Andrew Chong. "One version lets consumers key in their own cooking times, while another offers preset times for particular food types up to a maximum of 99 minutes."

Goodway also manufactures a new multi-use steamer that enables users to adjust cooking times for each level. "This is available at less than US$20 per piece FOB Hong Kong for minimum orders of 3,000 units per shipment delivered 30-45 days after order confirmation," Chong adds.

The 24-year-old industry veteran also produces a number of indoor electric grills rated at up to 2KW; some with multifunctions and multi-plates. "These cost from US$10-20 per piece depending on size and features," Chong notes.

Some 60% of Goodway's business is OEM, with the remaining 40% ODM and its own Goodway brand. "Our biggest market is North America, while we also export to Europe, the mainland, Hong Kong, South Africa, the UAE, Korea and Japan," Chong says.

Focusing on the Asian market, Pensonic (HK) Corp Ltd produces a wide range of cookers, hobs, ovens, toaster ovens, slow cookers, induction cookers and rice cookers and numerous other household appliances. Production takes place at the firm's factories in Malaysia and in Zhongshan on the Chinese mainland that each employ 300-400 workers.

"Some 50% of our business is for our own Pensonic label and 50% for OEM," explains managing director Tse Tung Hoi.

Rice cookers, including digital smart versions, are popular products, explains Tse. "We offer around 10 single-function models and two multifunction rice cookers that can also cook congee and cakes."

Prices for rice cookers range from US$12-15 per piece FOB the mainland for minimum quantities of one TEU delivered approximately 45 days after order confirmation.

"Our main export markets are Malaysia and Indonesia, with other important destinations being Hong Kong and the Chinese mainland," Tse adds.

While buyers in Asia and around the world continue to look for stylish designs and smart functions that take the heat out of cooking, Hong Kong will remain a reliable, leading supplier.


Contact Details:

Century Industrial Co Ltd
Rms 907-8, Blk B
Proficient Ind Centre
6 Wang Kwun Rd
Kowloon Bay, Kowloon
Hong Kong
Tel: 852-2795-6130
Faxl: 852-2679-6884

Dragon Seed (Japan) Co Ltd
Rm 18, 7/F, Blk B
Wah Sang Ind Bldg
14-18 Wong Chuk Yeung St
Fotan, New Territories
Hong Kong
Tel: 852-2608-0303
Fax: 852-2609-3582

Golden Electric (HK) Ltd
Unit 602
Kwong Kin Trade Centre
5 Kin Fat St
Tuen Mun, New Territories
Hong Kong
Tel: 852-2430-9592
Fax: 852-2430-2215

Goodway Electrical Co Ltd
2/F, Blks A & C
Gee Chang Ind Bldg
108 Lok Shan Rd
To Kwa Wan, Kowloon
Hong Kong
Tel: 852-2773-6889
Fax: 852-2764-3181

Pensonic (HK) Corp Ltd
Unit 402
Malaysia Bldg
50 Gloucester Rd
Hong Kong
Tel: 852-2727-0997
Fax: 852-2758-5088

Tai Yu Int'l Mfy Ltd
Units 804-805A, Tower II
South Seas Centre
75 Mody Rd
Tsim Sha Tsui East, Kowloon
Hong Kong
Tel: 852-2366-7533
Fax: 852-2366-7055