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Back To School(HKTDC Enterprise, Vol 08,2005)

Vol 8, 2005






Product Features

Back To School
Top Marks

Christmas Decorations
Jingle Bells


Back To School

Top Marks

Photo
Europe, Australia, the US and South Africa are important markets for Win Asia Bags & Luggages Ltd, which produces an extensive range of school items featuring fairytale motifs
Few children relish the start of a new school term, but Hong Kong manufacturers' wide arrays of school bags, pouches and stationery can add a touch of excitement to overcome any back-to-school blues.

A classic example of the extensive range of products available can be found at ISO 9001-certified Tiger Enterprise Corp, which offers over 200 schoolbag, pencil case, pouch and bag designs for standard orders and more than 500 options for OEM customers.

"We produce some three million pieces per month at our 700,000-square-foot, 2,500-worker factory in Shenzhen on the Chinese mainland," claims sales manager Betty Chan.

Chan says the 33-year-old firm has its own Tiger Family brand and has licensed popular US cartoon characters Sad Sam and Honey for the 2006 collection.

Tiger Enterprise embroiders, prints or PVC-embosses these figures on a wide range of schoolbags and accessories, including colourful backpacks with multiple pockets and openings, pencil cases and pouches holding sets of pens and stationery items, and children's wallets and bags.

"We have also registered our Tiger Fans trademark and our Tiger Plus cartoon characters for our new PVC and polyester schoolbag and accessories series," Chan reveals.

FOB Hong Kong unit prices range from US$0.35 for a pencil pouch to US$1.04 for a small PVC pencil case with coloured pens, marker, eraser and ruler and US$3 for a high quality set in a leather pouch, and about US$5 for a backpack.

Minimum standard order value is US$5,000 per shipment, delivered 30-90 days after order confirmation to major international markets including Europe, which accounts for about 60% of Tiger Enterprise's business.

Europe is also the major market for Win Asia Bags & Luggages Ltd, which produces backpacks, cooler bags, travel and sports bags, luggage, cosmetics bags, pouches and stationery packs. "Other important markets are Australia, the US and South Africa," says marketing executive Karen Lee.

Lee adds that Win Asia produces about 100 of its own designs, while in-house designers can also help customers with OEM requirements.

The seven-year-old company produces more than 1,000 different items a month at a five-floor, 800-worker factory in Guangzhou on the mainland.

"Our most popular products are backpacks and sports bags," says Lee. "These include backpacks with pockets and see-through pouches; trolley backpacks, backpacks with lunch box and stationery sets, and children's backpacks and trolley backpacks, which are also available in satinised materials."

FOB mainland unit prices range from US$1 for a cooler pack to US$6 for luggage, delivered 50-55 days after sample confirmation and receipt of deposit.

Meanwhile, print and paper products specialist Triangle Link Ltd manufactures paper stationery and packaging boxes.

Production reaches about 250,000-300,000 pieces per month at its 10,000-square-metre-plus, 450-worker factory in Dongguan on the mainland.

This ISO 9001-certified company, which has also passed Wal-Mart and Kmart factory inspections, manufactures diaries, journals, notebooks and other printed and paper stationery items for the back-to-school and gift packaging markets.

The US is Triangle Link's largest market, taking 50%-60% of exports, followed by Europe with 25%-30%. "Other important markets are Japan, Korea and elsewhere in Asia, and we have recently expanded our business in the UAE," explains marketing manager Boris Yu.

Yu notes that different markets have different requirements. "Customers in the US order big quantities but at lower prices, especially for licensed characters such as Spiderman and Hello Kitty," says Yu. "Meanwhile, European clients prefer smaller quantities and are prepared to pay more for more-difficult-to-make, fashionable designs."

FOB Hong Kong or mainland unit prices for stationery items are mostly less than US$1 for minimum orders of 2,000 pieces per style, delivered 4-5 weeks after order confirmation depending on the season.

Choosing a different product focus is writing instruments company Fulon Development Ltd, which specialises in colour markers, erasers, highlighter pens, permanent markers, white board markers and gel pens.

The 14-year-old, ISO 9001-certified company caters to OEM orders and produces its own lines of stationery under the Rikota, Golden Horse and Wise names at its 12,000-square-metre, 400-worker mainland factory in Shenzhen.

"We have more than 130 different models, and our colour markers for kids range from packs of six-and-up to more than 120 markers," reveals manager Stella Chow.

"Children adore coloured markers, and their mothers love the fact that they don't stain their children's hands or clothes."

Highlighters are great for office or school use, and come in six colours, adds Chow. "Our permanent markers come in 12 colours, and there are 10 colours in a set of whiteboard markers, which stain on porous surfaces and are ideal for teachers."

The company also produces T-shirt markers in up to 28 colours, and overhead projector markers in eight colours.

Chow says that all markers can be silk- screen printed and heat transferred onto paper, hot-stamp ironed and shrink-wrapped. Packages include re-usable zipper wallets, premium quality PP containers, PVC wallets, non-PVC wallets, PE bags, paper boxes, hard or soft PP containers, blister cards, OPP hanging bags, plastic drums, clamshells and big gift sets.

"We source our materials mainly from overseas to maintain high quality," Chow claims, adding that prices and minimum orders are available on request and delivery is 45 days after order confirmation but can be adjusted to the client's requirements.

Proving that Hong Kong manufacturers deserve top marks for the bags, pens, books and pouches that add that little bit of sparkle to the start of a new term.

WRITTEN BY SANDRA JENNER

CONTACT DETAILS

Birodolf Industrial Co Ltd
Flat A, 26/F
Eastern Commercial Centre
83 Nam On St
Shau Kei Wan
Hong Kong
Tel: 852-3162-3760
Fax: 852-3162-3759
Email: info@birodolf.com
Web: www.birodolf.com

Fulon Development Ltd
Rm 1008
Chinachem Golden Plaza
77 Mody Rd
Tsim Sha Tsui East, Kowloon
Hong Kong
Tel: 852-2755-7881
Fax: 852-2755-7055
Email: enquiry@fulon.com
Web: www.fulon.com

Ming Lee Stationery Mfy Ltd
Unit 28, 16/F, Blk B
Wah Lok Ind Centre
31-41 Shan Mei St
Fo Tan, New Territories
Hong Kong
Tel: 852-2602-6812
Fax: 852-2602-6884
Email: mlmfy@netvigator.com
Web: www.tdcenterprise.com/mingleestat

Paper Art Product Ltd
Unit 819, Sun Fung Centre
88 Kwok Shui Rd
Kwai Chung, New Territories
Hong Kong
Tel: 852-2481-2929
Fax: 852-2489-2255
Email: paperart@netvigator.com
Web: www.paperart-hk.com

Tiger Enterprise Corp
8/F, Bold Win Ind Bldg
16-18 Wah Sing St
Tai Lin Pai Rd
Kwai Chung, New Territories
Hong Kong
Tel: 852-2423-3207
Fax: 852-2480-5841
Email: info@tigerfamily.hk
Web: www.tiger-enterprise.com

Triangle Link Ltd
4/F, Blk A, Chung Mei Centre
15 Hing Yip St
Kwun Tong, Kowloon
Hong Kong
Tel: 852-2389-8189
Fax: 852-2343-5875
Email: boris@trianglelink.com
Web: www.trianglelink.com

Win Asia Bags & Luggages Ltd
Unit 808, Tins Enterprises Centre
777 Lai Chi Kok Rd
Cheung Sha Wan, Kowloon
Hong Kong
Tel: 852-2485-2436
Fax: 852-2485-2708
Email: jamesleung@winasia.com.hk
Web: www.winasia.com.hk

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