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Baby Products(HKTDC Enterprise, Vol 12,2002)

Vol 12, 2002


Product Features

Baby Products
Whatever Baby Needs

Beauty & Bathroom Products
All Clean and Tidy

Baby Products

Whatever Baby Needs

A bottle warmer (left) and a bottle steriliser from Motor Electric Mfg Co Ltd help make the task of bottle-feeding babies quicker and more convenient

The ever-increasing demand for baby-related merchandise makes this market segment very attractive, and international buyers know that Hong Kong produces these goods in every shape, size and form. From toddler's shoes to cry alarms and from bottle sterilisers to warmers - if baby needs it, Hong Kong produces it.

Jackel Int'l (Asia) Ltd manufactures high quality baby products including baby bottle warmers and sterilisers, wet wipes warmers and a baby food chopper, besides teethers and baby toys. There is also a formula mixer.

Product manager Jason Lee says, "We have been in the baby products line for more than six years. We mostly use heat resistant plastics, while some items come with a metal plate embedded in the plastic surface for decoration, and to give a more classic look for high-end sales. One advantage of our baby bottle warmers is that they use steam to heat the bottles, which is very efficient."

Major markets are the US and Europe. "Shipments to either are similar, although prices differ according to buyers' specifications," he says.

Jackel's factory is in Shunde in Guangdong Province on the Chinese mainland. "We obtained ISO 9001 certification in 2000 and find the process advantageous for internal controls. Customers say it is a major consideration for doing business with us, and ISO certification is becoming more important," says Lee.

He says it is not useful to give general FOB Hong Kong price indicators because most clients buy on an exclusive basis. "The minimum order is one TEU, for delivery within 45 days of order confirmation," he adds.

Flying Dragon Electronic Co Ltd produces a Baby Minder in two models. With this wireless baby monitor, the transmitter stays with the baby while the receiver is used for monitoring. These units can also be used for checking on the sick or the elderly.

"We have two models, the FD-2200VA, which has a voice activator system and an out-of-range warning device in case the two components are too far apart," says business manager Irene Chong. "There is also a night-light that can be operated manually or automatically according to the customer's specification. In the automatic version, the light comes on when the room becomes dark."

Other features of the FD-2200VA include a low battery charge warning and a signal level indicator that uses four LEDs. The price of this model varies according to the features requested.

"The other version is more sophisticated and has more complex functions. For example, there is an LCD for displaying warning messages and 16 digital codes which can be used to change the operating parameters under high noise conditions," she adds.

Plastic cases are used for both models while the electronics, using the latest in SMT (Surface Mounted Technology), come from Japan and Taiwan. Major markets are Europe, South America, Asia and the Middle East, Chong says.

Flying Dragon Electronic uses the Baby Minder brand name, while most clients are OEMs. "We simply apply the appropriate brand name or logo," she says.

Nice Capital Int'l Ltd is a manufacturer of disposable baby diapers under the Twissy, Tinkle Bell and BBQ brand names. These lines have either premium or supreme features, says Queenie Wong, assistant to the director.

"We use wood pulp and SAP (Super Absorbent Polymer) and non-woven paper, which is like tissue paper but with characteristics beyond simple tissue paper. The wood pulp is imported from the US, the SAP comes from Singapore and Japan, while the non-woven paper is imported from the mainland," she adds.

Other features of baby diapers include a wetness indicator, standing cuffs and a waistband. There is a choice of four colours.

"The minimum order is one FEU, and we export to Asian countries including Vietnam, the Chinese mainland, Singapore, the Philippines and South Africa," she says.

Typical FOB prices ex-Sanshan in Guangdong Province are: Twissy Premium, US$22 per six bags (36 pieces/bag); Tinkle Bell Supreme, US$22.50 per six bags (42 pieces/bag); and BBQ, US$21.63 per six bags (36 pieces/bag). Nice Capital's factory is in Nanhai in Guangdong Province.

Winson TC Bags & Caps Mfg Ltd produces a handy bag especially designed for mothers wanting to take baby outdoors. Managing director Gary Lam says, "While we offer all kinds of bags, one production line is dedicated to baby care products such as a diaper bag. We have one series using nylon and PVC and another using canvas."

These bags are actually all-in-one sets that come in different colours. "We have our own printing department to place logos or company names or anything else that might be required on the bags," says Lam.

These handy baby bags go to Europe mainly, and the minimum order requirement is 500 bags per design. The raw materials are sourced on the mainland. The factory, owned by a company in Taiwan, is in Dongguan in Guangdong Province.


Contact Details

Flying Dragon Electronic Co Ltd
Rm 505
Eastern Centre
1065 King's Rd
Quarry Bay, Hong Kong
Tel: 852-2564-4105
Fax: 852-2565-0150
Email: info@babyminder.com.hk

Honest Enterprises Co Ltd
12/F, Rm H-5
Summit Bldg
30 Man Yue St, Hung Hom
Kowloon, Hong Kong
Tel: 852-2363-7719
Fax: 852-2362-7130
Email: heco@netvigator.com

Jackel Int'l (Asia) Ltd
Unit 405, Blk A
Po Lung Centre
11 Wang Chiu Rd, Kowloon Bay
Kowloon, Hong Kong
Tel: 852-2799-2886
Fax: 852-2795-8411
Email: jia@jackelhk.com

Motor Electric Mfg Co Ltd
7/F, Blk B
Edwick Ind Centre
4-30 Lei Muk Rd, Kwai Chung
New Territories, Hong Kong
Tel: 852-2423-8323
Fax: 852-2480-5592
Email: enquiry@motorelectric.com

Nice Capital Int'l Ltd
Suite 1801A, Tower 1
China Hong Kong City
33 Canton Rd, Tsim Sha Tsui
Kowloon, Hong Kong
Tel: 852-2748-1086
Fax: 852-2388-4376
Email: sales@vistek.com.hk

Winson TC Bags & Caps Mfg Ltd
18/F, Flats G & H, Blk 1
Vigor Ind Bldg
49-53 Ta Chuen Ping St, Kwai Chung
New Territories, Hong Kong
Tel: 852-2429-4366
Fax: 852-2487-5686
Email: winsontc@netvigator.com

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