9 March 2007
Artificial Flowers & Plants(HKTDC Enterprise, Vol 03,2007)
|Kadie Florists Supplies Ltd prepares ready-made flower arrangements such as these pots of orchids and mixed flowers that are suited to department store customers|
Everyone loves the look of beautiful fresh flowers but it is often more convenient to use imitation blooms - and Hong Kong artificial flower manufacturers are skilled in providing a full range of artificial flora and fauna that captures the very essence of nature.
Offering more than 1,000 artificial flowers, plants, fruit and seasonal and home decorations, Kan Shun Industrial Co Ltd understands the importance of choice.
This company also manufactures wreaths, garlands, swags, leis and hair accessories, and caters to numerous festivals and celebrations including Christmas, Easter, Halloween and Valentine's Day.
"We are particularly strong in ready-made flower arrangements suitable for department store customers," claims director C.K. Lam. "Our most popular product in the past two years has been our 11-inch, rectangular gypsophillia wreath in a trio of heart shapes."
Other keen favourites are lavender items, such as a 10-inch wreath, potted lavender plants and fabric organza sachets filled with real lavender seeds, while a 4-foot ficus is the firm's most popular tree product. "The ban on real bark imports to the US has been in place for some two years, which is why we now produce in PU," explains Lam.
He says customers are more concerned about shape and price rather than materials, and so the 25-year-old firm uses mainly pongee at its 4,000-square-metre, 400-600-worker factory on the Chinese mainland.
OEM orders account for 30%-40% of Kan Shun's business, with the US absorbing 50% of its 2006 output and European markets such as the UK and Germany taking the remainder.
Product prices range from US$1-9 (the upper limit for a large arrangement in a ceramic pot) for minimum order values of US$5,000 delivered 60-75 days after confirmation.
Options are never a problem at Kong Hing Silk Flower Co, which offers up to 20,000 artificial flowers, imitation plants and seasonal decorations - all produced at its mainland factory in Shenzhen.
The 23-year-old company's most popular products are evergreen flower bunches, explains manager Kevin Lau. "Last year, the most popular flower was the lotus and we had many enquiries for purple and lavender-coloured items," he says. "Also, the poinsettia is very popular for Christmas."
FOB Hong Kong prices range from US$1.90 for a dozen carnation sprays to US$24 for a dozen bushes with 36 heads, for a minimum order of one full TEU delivered 90 days after order confirmation.
Kong Hing's major markets are split equally between Europe and the US, with Southeast Asia, Korea, Japan and the Middle East other important destinations.
R.J. Int'l Trading Co Ltd also produces and supplies a huge range of artificial flowers, plants and seasonal and home decorations from its mainland factory in Dongguan and offices in Shenzhen and Hong Kong.
"Some 30% of our business is OEM and we offer more than 15,000 items," explains director Alice Li. "Our main product range is flowers, which we offer in seasonal ranges for the whole year."
R.J Int'l is focusing on colours and finishes for Christmas 2007 decorations. "One collection will feature black, white and charcoal with special finishes and lots of mixed colour glitter for a quite exaggerated, glossy look," explains Li. "The other focuses on bright turquoise and peacock," she adds, noting that these collections are highly suitable for the US and Southeast Asia markets.
The company will offer complete Christmas ranges, including wreaths, table pieces and table trees. Christmas trees in basic PVC pine are big seasonal sellers, adds Li, noting that ficus, mango and bamboo are popular items for natural trunk trees for the European market.
Product prices vary according to design, with a 20cm hanging rose ball with glitter priced at US$2.40 per piece FOB Hong Kong and a very large stem flower with micro peach, deluxe finish around US$1.50 per piece.
The 17-year-old company requires minimum order values of US$5,000 per mixed order shipment, delivered in 60-80 days, depending on season. The major market is Europe, which accounts for more than 50% of exports, with other important destinations including Southeast Asia and the US.
Europe is also a main market for four-year-old Nice Industrial Co Ltd, whose major exports of artificial plants, trees and flowers are split evenly between Europe and the US. "We are also looking at new markets such as Australia, Southeast Asia and India," notes manager Jessica Lee.
Nice's most popular items are plastic greenery such as grass, blades, bushes and trees, says Lee. "We provide mainly open items and offer all varieties for customers, who are mainly importers and big decoration companies."
Lee says the most popular tree is the six- or seven-foot ficus and favourite flowers are the rose and hydrangea.
PU, pongee and plastic wire sourced from Singapore, Taiwan and the mainland are used in Nice's products, whose prices vary according to product, finish and size for a minimum order size of 10 cartons per item, delivered two months after order confirmation.
Whatever the demand, Hong Kong's producers can offer finely-finished artificial flora and fauna to add colour and pizzazz to any environment.
WRITTEN BY SANDRA JENNER
Kadie Florists Supplies Ltd
38 Kwai Hei St
Kwai Chung, New Territories
Kan Shun Industrial Co Ltd
Flats F & G, 12/F
Effort Ind Bldg
2-8 Kung Yip St
Kwai Chung, New Territories
Tai Fong Trading (HK) Ltd
Unit 4, 11/F, Blk B
Hoi Luen Ind Centre
55 Hoi Yuen Rd
Kwun Tong, Kowloon
Yick Mei (FE) Industrial Co Ltd
Flats E-H, 24/F, Phase 2
Superluck Ind Centre
57 Sha Tsui Rd
Tsuen Wan, New Territories