28 Aug 2007
An Expansive Range(HKTDC Enterprise, Vol 09,2007)
Gifts & Stationery
|D.d. Industries Ltd packs samples of plastic housewares, gift items and stationery into three showrooms at its Hong Kong office|
Packing three showrooms with an impressive range of samples, D.d. Industries Ltd traces a successful history in houseware, gifts and stationery.
Some 25 full-time employees in the Hong Kong office greet and work with visiting international buyers, and arrange production schedules at the firm's ISO 9001-certified factory in Dongguan on the Chinese mainland.
The showrooms feature the firm's entire range. There are: plastic glasses, baby feeders and coloured containers, flasks for students - some with drinking straws - wine sets, table glass sets, kitchen colanders and food packaging boxes. The whole scene is alive with variety and colour, and set-off nicely with samples of beautifully printed items.
Established 1996, D.d. Industries enjoys the full support of its parent company, DD Plastic Fty, which was founded in Hong Kong 13 years earlier. There is also a sister company, D.d. Printing & Packaging Ltd (established 1996), that produces paper products.
"We manufacture a wide range of houseware and gift products, with items for dining rooms, kitchens and bathrooms, stationery items and toys," says product development manager (printing division) Katy Ng, discussing the combined operations of the firm.
Ng says such product diversity requires comprehensive production facilities. "We have a solid base," she claims. "Our moulding department, for example, has some 100 experienced technicians alone, and uses state-of-the-art computer numerical control (CNC) software." A silk-screen printing department claims another 80 experienced technicians.
There is a wide variety of production machinery for tasks such as roll printing, hot stamping, heat transfer, stamping and flat printing - the latter especially required for decals, posters, banners, signs, labels and plaques.
"In plastics," says Ng, "we currently have some 1,000 items on our books. We introduce new plastic products frequently, and also accept OEM orders. On average, we produce at least 2-3 OEM orders each month."
The firm also produces many different kinds of paper products, such as stickers, paper games, notebooks, cards, filing boxes, coloured boxes, puzzles, calendars and more.
"We started to produce paper and related products about 10 years ago," Ng says. "We had gained a lot of experience from packaging our plastic products and it seemed natural to expand into that side of the business."
Now, there are highly attractive gift boxes and many different kinds of packaging on display, all in superb colours. The range of books and book puzzles are also delightfully presented.
"Our art department plays a huge role in our success by continuously developing new designs that enable us to introduce new and colourful items to our customers," says Ng.
Children's items are currently best sellers. "In most instances," adds Ng, "the storyline and characters are from our always-busy art department. However, we recently purchased the rights to a series of children's themes from a German company and we will spin-off pop-up books besides the usual story books and puzzles."
Making an impact in this sector comes with its own investment requirements. "We have state-of-the-art printing machinery," Ng states. "We have graphic film output units, digital proofing machines and multicolour German printing presses that are fully computerised. For packaging items, we have our own flexographic presses."
These and many more machines enable the firm to manufacture a wide range of printed products, including gift boxes, hang tags, instruction books, paper shopping bags, board books and organiser inserts.
In Asia, the firm does a lot of business producing packaging items for manufacturers on the Chinese mainland. "They include makers of DVDs, MP3 players and cameras, for example, who come to us as we can easily handle their needs. It is a major business for us," Ng says.
"We also serve many famous brand names," she adds. "They include P&G, Casio, Bandai, Kaiyodo, Mattel, Famosa, Glico Foods, Meiji Candy, Dairy Farm and TCM. They are all regular clients using our professional printing services."
Despite the size of the printing business, though, Ng reveals that plastic products remain the biggest single best-selling line. "Especially the ice cube trays and drinking ware," she adds.
All manufacturing and processing takes place at the firm's huge facilities in Dongguan that includes two factories occupying more than one million square feet of space and employing in excess of 1,000 workers.
With such product diversity and capital investment, D.d. Industries appears assured of continued success.
TEXT BY TONY HENDERSON
D.d. Industries Ltd