4 April 2007
Aiming High(HKTDC Gifts, Premium & Stationery, Vol 02,2007)
Masterwin Group Ltd
|Masterwin Group Ltd aims to build an empire of high-quality gifts and premiums of all shapes and sizes|
Showcased at the firm's own seven-storey building in Hong Kong, they prove that the Group is very close to its goal of building "an empire of gifts and premiums".
"It has been the aspiration of our founder Sammy Choi to establish a gifts and premiums kingdom ever since the 1980s, when he applied the high-gloss watch-case finishing technique to metal key holders," explains managing director Stella Chu.
Choi's business thrived, leading him to establish a number of companies including Winner Mfy Ltd, Novo Int'l Co Ltd, Elite Industrial Ltd and Olmecs Int'l Co Ltd, which all came under the Masterwin Group umbrella in 2003.
Chu recalls that Choi focused mainly on the high premiums market when he first kicked off his business, before acquiring a bigger market share by gradually diversifying to cover the middle-high and middle-low market segments as well.
"At present high-end premiums account for most of our business, with the rest consisting of middle-high designs and the lower-price range," she explains.
Today, Masterwin ships worldwide, with most of its sales coming from Europe and the US, thanks to a constant focus on creating original designs.
As an example, she cites the firm's innovative pearl-nickel finishing, a two-tone pearl nickel plus nickel finish developed by Masterwin, which has won the Group many loyal customers.
Chu adds that the Group is also keen to beat copycats. "We have invested many resources in our technology development and designs in order to create products that cannot be replicated easily," she insists.
"For instance, our AD-Pen with its unique flat metal panel that allows ample space to flaunt a customer's logo, is among our successful designs now patented worldwide."
In fact, the Group's creativity has been recognised by a number of leading industry awards, the most recent the Merit Award of the 2005 Hong Kong Designers Association Awards.
Chu attributes the Group's achievements to its talented, multicultural design team, which initiates new collections year-round for important trade shows as well as developing exclusive special-theme and festive occasion collections for customers.
She notes an evolving market has seen Masterwin's more executive-oriented gifts and premiums market give way to a younger audience.
"Our creations are moving in the same direction by incorporating more functions such as electronic components, as well as combining metal with other materials like plastic, leather and wood to turn out more playful, gimmicky designs," Chu explains.
This year, Masterwin will take a giant step towards achieving its ambition with the relocation of the Group's 20 branch factories and 5,000 workers in Shenzhen to its own new industrial town built in Guangdong Province on the mainland.
"We have made significant investments in this new manufacturing zone with new factory sites equipped with state-of-the-art machinery and the latest technology," Chu enthuses.
With integrated production lines all situated under one roof, the Group anticipates more flexibility in the allocation of its resources and smoother-running production with even-better quality.
"We foresee the full operation of our new facility will boost our current capacity to a higher level, as well as shortening our delivery," Chu predicts.
However, the move that is due to be completed by mid-year is not the end of Masterwin's masterplans. "While we focus on our core strength with metal-related gifts and premiums, we hope to attract quality partners that specialise in other premiums such as caps, luggage, or garments, to collaborate with us," Chu reveals. "We certainly need more products so as to further expand our territory."
TEXT BY WINNIE HUI