3 July 2007
A Full Range(HKTDC Enterprise, Vol 07,2007)
Gifts & Premiums
|Asialink Gifts & Premiums Ltd's catalogue offers four distinct brands all tailored to meet customers' needs|
Asialink Gifts & Premiums Ltd offers a catalogue of more than 4,000 products, which are designed and sourced by parent company Mid Ocean Brands, the third-largest gifts and premiums trading company in Europe.
Mid Ocean Brands markets four innovative and unique brands: ARCO, ITD, KCF, and its newest casual wear apparel line Original Chameleon. There is a product hierarchy and design concept for each brand, all tailored to meet customers' needs.
"ARCO, with its German heritage, is the exclusive choice. It is an innovative brand offering exclusively selected and designed products by our European design team," says Asialink international sales director Kelvin Mow.
All products have a modern image and a high decorative value, reflecting the exclusive nature and prestigious spirit of the brand. "ARCO provides the possibility of giving away more than just a simple product," says Mow. "ARCO products are quality items resulting from the most creative inspirations and latest technology available to be highly appreciated by the recipient."
The ITD brand, originally from Spain, is the firm's trendy choice.
"ITD has a variety of original, fashionable and full-of-life products for all those who want to give something surprisingly different," says Mow. "ITD brings in lively colours, stylish shapes and appearances to make the gift distinctive and one that will impress the receiver."
Meanwhile, KCF, the firm's Dutch brand, represents a more practical range, featuring appealing products appropriate for those who want value in an item that is useful and effective.
"Original Chameleon is a new textile brand that gives clients the unique opportunity to design their own textile creations," Mow continues. "Original Chameleon makes it possible to reflect your image or corporate identity in just four, simple online steps. Clients can easily apply colours, collars, sleeves, hemlines and labels as they desire. This flexibility allows them to create their own interchangeable components, and is a truly innovative concept in the industry."
Asialink offers all Mid Ocean Brands' products directly to the client and straight from the factory source. "By offering direct FOB terms, clients achieve greater savings while utilising the product development, design, sourcing and procurement services of Mid Ocean Brands. This process also ensures all factories are audited against our business code and quality standards in addition to relevant international regulations," Mow explains.
"Currently," he adds, "we have large markets in Europe and Latin America and large growth markets focused on the Asia- Pacific region and North America. We have also seen recent developments in Russia, Eastern Europe and Scandinavia."
Relatively new items from Asialink include MP3, MP4 and USB-based and related products. "We can produce flash memory devices printed with logos within 7-14 days that incorporate chips from Korea or the US," Mow claims. "Also, price-competitive MP3 and MP4 players are highly attractive premiums these days, and carrying cases have been influenced by the advent of the iPod."
Asialink also offers calculators that hook into a laptop for use as a keypad, clocks with USB extensions, and complete desksets. "Our sleek, global clock, which swivels to get the selected city time, is a new item where you can print the names of selected cities," Mow says.
Almost all raw materials, colours and finishes are available on demand, and customisation is done using silk-screen printing, pad-printing, laser engraving, stamping and offset printing depending on the materials and the print surface.
Delivery terms are FOB China, and all prices are based on payment in US dollars. "We are very excited about the future," says Mow, "and look forward to greeting and servicing many new clients."
TEXT BY TONY HENDERSON
Asialink Gifts & Premiums Ltd