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A Case Study(HKTDC Enterprise, Vol 11,2002)

Vol 11, 2002

Product Feature

A Secure Market
Security & Safety Products

A Case Study
Stationery & Accessories

Singing In The Rain




A Case Study

Stationery & Accessories

Focal Paper Products Fty Ltd opts for a natural feel for its stationery items produced from high-quality paper sourced from Asia and Europe.

FROM pencil case sets festooned with colourful cartoon characters to smart executive desktop organisers, Hong Kong manufacturers export an enormous variety of stationery and related products to all corners of the world.

Eastcross Int'l Ltd, celebrating its tenth year of manufacturing all kinds of paper boxes, stationery items and premium products, has a 12,000-square-metre, ISO 9001-certified factory employing 900 workers on the Chinese mainland.

"We focus on excellence, and our growth is due to delivering consistently high quality in addition to competitive pricing, prompt deliveries and maintaining a high profile at trade shows in Hong Kong and overseas," says manager Dickson Siu.

New product development is also important to Eastcross, and recent designs include a range of notebooks with metal plates in A4, A5 and A6 sizes priced at US$1.10, US$0.60 and US$0.40 respectively. Other new products include a memo box at US$0.80, a penholder at US$0.55, a document holder at US$1.40 and a desk organiser at US$1.

All prices are FOB Hong Kong per unit based on a minimum order of 5,000 pieces for delivery within 45 days of confirmation of order.

"Our production is evenly split between our own product range and designs supplied by our customers. We are very flexible and our own in-house design department is always ready to help when it is needed," Siu says.

Established in 1999, Matching Corp Ltd is a relative newcomer to the market that has quickly made a name for itself in the US, Germany, England and Japan - to where it exports eye-catching stainless steel and aluminium stationery items.

"The markets are always changing in this business and it is important to keep up with what customers want. We are highly flexible as our factory is divided into five separate units: one each for calculators, metal products, premium items, mirrors and printing," explains sales and marketing president Alexander Lee.

Among Matching's most popular items are stationery sets starting at US$2.95; an aluminium pen stand at US$0.80; an aluminium organiser at US$1.25; and a desktop memo pad at US$0.70. These prices are per piece FOB Hong Kong based on a minimum order value of US$3,000 per item. Delivery is within 35 days from confirmation of order.

"We can accommodate any special requirements from customers and our 50,000-square-foot factory in Guangdong Province on the Chinese mainland can turn around most orders from design to shipping extremely quickly," says Lee.

Man Sang Envelope Mfg Co Ltd started producing paper stationery items back in 1981. One of Hong Kong's more colourful manufacturers, the product range today includes the Big Keepsake Box, Trapezoid Stationery Box and the Wire-O journal.

Assistant sales manager Mei Yeung says, "We have a very experienced design department and we put a lot of research, time and thought into our products. Good planning has ensured we are always keeping up with what our customers want."

As with most manufacturers, Man Sang bases its sales and marketing team in Hong Kong. Production takes place on the Chinese mainland at a 600,000-square-foot factory employing a workforce of 2,000. The plant is ISO 9002-certified and sources high quality paper in Asia and Europe.

"We welcome all enquiries on pricing, which varies according to specific requirements and quantity," continues Yeung. "At present, our customers are based mainly in the UK, Germany, the US and Japan."

The minimum order is 2,400 units, and delivery takes place 2-4 weeks after order confirmation.

With 30 years' experience, and turnover of HK$250m in 2001, Tiger Enterprise Corp is one of Hong Kong's larger manufacturers of stationery.

A high profile presence at the Toys and Gifts Fair, Stationery Fair, and Gifts and Premium Fair in Hong Kong, and at many overseas fairs including Frankfurt, Milan, the Taipei Stationery Fair and the Dubai Toy Show, also reflects the company's aggressive stance.

Tiger produces three million pieces of pencil cases, pouches and bags each month under its own Tiger Family brand name or with customers' own brands. Among an impressive product range are several new items in the Bunny Range - the Bunny schoolbag at US$4.31, the Bunny single-decker pencil case at US$2.18 and the Bunny pouch at US$0.42. All prices are per piece FOB Hong Kong.

Sales manager Betty Chan says, "Our most successful items are the new animated art and printed polyester pencil cases and schoolbags. We are constantly developing new products depending on the latest trends and styles."

Tiger is ISO 9002-certified and manufactures in Shenzhen on the Chinese mainland. Exports go mainly to Europe, Russia and the Middle East.

"Tiger has four commitments: customer focus, quality, creativity and continuous improvement. For example, we are flexible in regard to price, payment and delivery, and we do not have a minimum order requirement," says Chan.


Contact Details

Eastcross Int'l Ltd
16/F, Unit 7
Ricky Centre
36 Chong Yip St, Kwun Tong
Kowloon, Hong Kong
Tel: 852-2797-0976
Fax: 852-2344-3479
E-mail: eastcros@netvigator.com

Focal Paper Products Fty Ltd
Rm 602
Wang Yip Ind Bldg
1-7 Elm St, Tai Kok Tsui
Kowloon, Hong Kong
Tel: 852-2393-0186
Fax: 852-2393-0382
E-mail: focal@netvigator.com

Man Sang Envelope Mfg Co Ltd
Rm 2A-D, Blk 2
Camel Paint Bldg
58-62 Hoi Yuen Rd, Kwun Tong
Kowloon, Hong Kong
Tel: 852-2341-8277
Fax: 852-2343-5231
E-mail: sales@mansang.com.hk

Matching Corp Ltd
6/F, Units G-H, Blk 2
Kwai Tak Ind Centre
15-33 Kwai Tak St, Kwai Chung
New Territories, Hong Kong
Tel: 852-2612-2068
Fax: 852-2612-2389
E-mail: alex@matching-corp.com

Printing Bay Co Ltd
3/F, Room B, Blk 2
Camel Paint Bldg
58-62 Hoi Yuen Rd, Kwun Tong
Kowloon, Hong Kong
Tel: 852-2195-1000
Fax: 852-2195-1088
E-mail: sales@printingbay.com.hk

Q P Printing Ltd
25/F, Delta House
3 On Yiu St, Sha Tin
New Territories, Hong Kong
Tel: 852-2252-8331
Fax: 852-2797-8535
E-mail: info@qpp.com

Tiger Enterprise Corp
8/F, Bold Win Ind Bldg
16-18 Wah Sing St,
Tai Lin Pai Rd, Kwai Chung
New Territories, Hong Kong
Tel: 852-2423-3207
Fax: 852-2480-5841
E-mail: info@kanhing.com

Uni-Pac Int'l Ltd
Rms 1301-2A
ING Tower
308-320 Des Voeux Rd Central
Hong Kong
Tel: 852-2545-6208
Fax: 852-2545-6099
E-mail: info@unipac-online.com

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