11 Sept 2006
Zipping Along(HKTDC Fashion - Fabrics & Accessories, Vol 01,2007)
Luen Hing Ho Material Supplies Ltd
|Luen Hing Ho Material Supplies Ltd is a leading supplier of zippers to the Chinese mainland garment industry|
Quality, reliability and customer service are admirable virtues Luen Hing Ho Material Supplies Ltd is about to use as foundations for international expansion.
Already established as a leading supplier of zippers to the Chinese mainland garment industry, the company is now poised to expand its business internationally.
"We specialise in zippers, but we also produce the rubber pullers, sliders and polyester tapes," sales executive Rebecca Leung explains. "Our factory also exports to Europe - particularly Germany - and we are also developing export markets in the Middle East, where we've had a lot of interest from Saudi Arabia."
She says the company has been in business for 28 years, first with a couple of small factories in Hong Kong before it opened a factory on the mainland approximately 10 years ago.
Luen Hing still has offices in Hong Kong, while the company's zippers are produced at a wholly-owned factory in Dongguan and the polyester tapes at another mainland manufacturing facility in which Luen Hing Ho has an interest. "We have about 300 workers in Dongguan, and the factory occupies an area of around 50,000 square feet," Leung advises.
ISO 9001 certification bears witness to the company's ongoing commitment to quality, as do a number of long-standing relationships with regular customers who share Luen Hing Ho's business values.
Product innovation has been a key factor in the company's success according to Leung, who notes that the company has developed a new slider that allows pullers to be detached and swapped.
"This opens up new avenues for customised production of zippers for customers who want their garments to look distinctive in even the smallest details," she says.
The factory is able to produce more than three million zippers per month when running at full capacity, and has produced as many as 38 million units in a single year. "These include zippers with open, closed or movable open ends; all available at reasonable prices," Leung adds.
The zippers are divided into three basic types - coiled, plastic and metal - with the metal versions the most expensive because of the cost of the material.
Leung says that there are no minimum orders as the company takes the view that small orders may lead to larger volumes of business in the future, and does its best to accommodate customers accordingly.
"Production time depends on the size of the order, but we can usually deliver after about two weeks to clients on the mainland while overseas delivery depends on shipping time," she says. "For example, we do some business in Vietnam and it takes about five days to ship to there."
Most of Luen Hing Ho's production is used for garments, but the company also makes some zippers for bags, including a number of leading international brand names and the trading companies that supply them.
Leung says Luen Hing Ho concentrates on quality production for manufacturers of good quality garments, rather than competing on price at the lower end of the market.
"We would like to develop more business with the fashion industry, because it's quality-conscious and we emphasise quality," Leung concludes.
WRITTEN BY ROBERT PIERCE