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Sizzling Styles(HKTDC Fashion - Fabrics & Accessories, Vol 01,2009)

HKTDC Hong Kong Fashion Week For Spring/ Summer 2009

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The hottest creations for the forthcoming season attracted a record crowd to one of Asia's foremost fashion fiestas

A record 1,153 exhibitors from 21 countries and regions packed the Hong Kong Convention and Exhibition Centre from 8-11 July for HKTDC Hong Kong Fashion Week for Spring/Summer 2009.

Organised by the Hong Kong Trade Development Council (HKTDC), the show attracted buyers and industry players from around the world keen on checking out the latest clothing products and fashion trends.

Seven group pavilions from the Chinese mainland, India, Japan, Korea, Macau, Malaysia and Taiwan also took part, as did an exhibitor from first-time participant the Netherlands.

The HKTDC organised 70 missions with more than 2,100 buyers from around the world, including buying representatives from well-known fashion brands and leading chain stores and distributors such as Guess and Victoria's Secret (the US); Tie Rack Retail Group (the UK), Boutique Marie Claire (Canada), LLP SA (Poland) and Empire Rose (Australia).

They were doubtless attracted by the broad array of fashion, accessories and garment-related products, including apparel and handbags, shoes, fashion jewellery and fabrics, on display.

This vast selection was showcased in nine theme zones:

  • the new Fabrics and Yarn section
  • Emporium de Mode
  • Infant and Children's Wear
  • Spice Arena
  • Body and Intimate Wear
  • Bridal and Evening Wear
  • Fashion Gallery
  • Garment and Accessories Mart
  • International Fashion Designers' Showcase

Seven fashion shows were staged during the fair, including the Hong Kong New Fashion Collection Award, which encourages Hong Kong companies to work with designers from Hong Kong and the Chinese mainland in building brand collections.

The eighth edition featured nine contestants competing for three awards: the Casual and Jeans-wear Category Winner, the Party and Evening-wear Category Winner and the Overall Winner.

A Diversity in Action theme saw 16 young Hong Kong fashion designers showcase more than 100 new outfits in three styles - Super Sport, Dynamic City and Sports Go Arty - to celebrate the Beijing Olympic Games.

The collections included sportswear and stylish outfits infused with modern and artistic elements by featured designers Chen Dao, Mandy Cheng, Mia Cheung, Chow Tan Tan, Ruby Chui, Jay Cow, Walter Kong, Sherry Kwok, Henry Lau, Michael Lau, Hin Lee, Timbee Lo, Kevin Ng, Otto Tang, Harrison Wong and Vikki Yau.

They were either winners or finalists of the Hong Kong Young Fashion Designers' Contest and Hong Kong New Fashion Collection Award, organised by the HKTDC.

A four-day art and graphics exhibition, meanwhile, showcased creative offerings in the fields of advertising, graphic design, illustration, product design, publishing and sculpture.

The HKTDC also organised eight professional seminars to provide industry players with up-to-date market intelligence on diverse topics such as fashion, colour and fabric trends, eco-textiles and retail strategies, as well as marketing trends on the Chinese mainland.

HKTDC Garment Advisory Committee Chairman Vincent Fang observed that fashion is one of Hong Kong's leading industries, with exports of clothing and clothing accessories rising 1.8% last year to US$28.77bn.

"The sluggish US economy has inevitably affected our industry," he said at the opening ceremony. "But Hong Kong garment companies are experienced, resilient and blessed with the flexibility to respond to changing market conditions."

The challenging outlook of the US market is, however, compensated by growth in emerging markets, Mr Fang noted. "Growth in Hong Kong exports to emerging markets is encouraging, with Argentina, the Czech Republic, Indonesia, Malaysia, Russia and Turkey all recording more than 20% growth from last year," he said.

Doubtless there will be even more exhibitors and buyers from these and a myriad other countries at next year's HKTDC Hong Kong Fashion Week for Spring/Summer 2010, which looks certain to be bigger and better than ever!

Colour Counts

An inaugural Trend Display created by a team of international experts proved one of the highlights of HKTDC Hong Kong Fashion Week for Spring/Summer 2009.

The stimulating visual tool brought the season's colour forecast to life by spotlighting several seasonal colour trends including:

  • Orientalism - marries exotic, high-energy colours with dramatic and intense dark hues
  • Patina - mirrors ecological concerns, glorifying nature with sun-faded tones, rich earthy shades and cool natural hues, dusted with gold and silver
  • Clarity - a simple and joyous use of colour, contrasting refreshing neutrals with vivacious bright sorbet colours, on a base of white