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Mixing Materials(HKTDC Enterprise, Vol 04,2007)

Apparel & Fashion Accessories



Nylon taison outer jackets with detachable hoods from Mei Ko Garment Fty Ltd are a good choice for cooler weather
Be it fast-changing fashion or tried and trusty essentials, Hong Kong's apparel and accessories manufacturers stay ahead of their competitors by knowing the needs of their respective market segments.

Epitomising the territory's garment industry, for example, is veteran manufacturer Mei Ko Garment Fty Ltd, which produces some 3-5 million pieces of apparel per month, including jackets, outerwear, sportswear, sweatshirts and sweaters.

"About 70% of our production is in jackets, including casual, sports and ski jackets," explains sales manager Patrick Cheung. "Some 80% of our business is OEM with the remainder ODM or Romexco, which is our own brand of jackets and knits."

This 35-year-old company also manufactures for such brands as Envy, Nel-Blu, Muchacha and 2nd Sky from its two factories in Xiamen on the Chinese mainland. "Our most popular item is ladies' casual jackets, especially poly-formed for cooler weather," notes Cheung.

Mei Ko uses woven fabric such as nylon, polyester, polar fleece, nylon cotton and wool, and knitted fabrics including single jersey, interlock and French terry. These are sourced from the mainland, unless otherwise specified by the customer.

"Our two main markets, Europe and the Middle East, each account for some 45% of our business," notes Cheung, adding that other markets include South America, the US, and Asia.

Jacket prices range from US$5 to more than US$20 per piece, FOB the mainland or Hong Kong, for a minimum order of 1,000 pieces per style, per colour, delivered 60-90 days after order confirmation.

With 15 years' experience in the industry, Hong Kong-listed Rontex Apparel Ltd is well-versed in the manufacture and supply of a wide range of casual and formal garments and accessories.

"We mainly cater to OEM business and provide a one-stop shop for our clients, who include big department stores that require a wide range of clothing styles to meet their differing customer needs," explains chairman Ronald Cheung. "We also supply for such brands as Levi's, Wrangler and Lee."

Some 80% of the company's sales is menswear and about 20% is womenswear, and garments include woven wear, knitwear, sweaters, trousers, T-shirts, polos, kid's uniforms, jackets, blazers, overcoats and suits.

"Our most popular products are casual and fashion wear, such as jackets and parkas," Cheung adds.

Rontex operates a number of factories in northern China that produce, for example, 100,000 T-shirts per month. Cheung says it also has a network of quality-conscious and cost-effective producers on the mainland.

While the company exports to more than 20 countries, about 80% of its business is to South America, especially Chile. "We have recently also developed business in Mexico, Argentina and Brazil," he notes.

Rontex's fabrics and accessories are sourced from the mainland, and Cheung claims its product prices are "middle range" for minimum orders of 800 pieces per colour per style, delivered 75 days after order confirmation.

Focusing mainly on fashion knitwear, Glamour Apparel Ltd produces some 10,000 dozen pieces per month of sweater knits, circular knits, woven coordinates, lingerie and other accessory items.

The company owns a 1,500-worker, 120,000-square-foot, joint-venture factory in Dongguan on the mainland. "Some 70% of our production is womenswear, 20% is menswear and 10% children's wear," explains general manager Sherry Ho.

She says the majority of the company's business is OEM and it produces approximately 800 styles per season, of which about 200 are its own designs.

"Sweaters are our most popular item, and a combination yarn of 37% viscose, 30% cotton, 18% angora, 10% nylon and 5% wool is proving very popular for the winter 2007 season," she notes. "We expect this demand to continue for a few more winter seasons as the trend is for lighter sweaters as the weather has become generally warmer."

Glamour Apparel sources yarn from Taiwan and the mainland for its knitwear, which costs from US$6-40 per piece FOB the mainland or Hong Kong. Minimum orders of 500 pieces per colour per style are delivered 60-80 days after order confirmation.

Some 85% of Glamour Apparel's exports are to Europe, with France its strongest market, and other important countries include Japan, the US and Australia.

Europe is also a major market for Fook Cheung Co, which specialises in a smaller but essential category of clothing - gloves and polyester fleece accessories such as scarves, hats, headbands and blankets. These are manufactured at the company's 10,000-square-foot, 150-worker factory in Shunde on the mainland.

Gloves account for between 80%-90% of the company's business, including those for general wear, working, sports, driving, gardening, mechanics' and welding.

"We produce our own designs as well as catering for OEM orders, and simple designs in polyfleece are the most popular," notes company spokesperson Connie Yip.

Fook Cheung's working gloves are made of leather and PU materials and the mechanics' gloves of leather and synthetic leather.

Working gloves range in price from US$7-32 per dozen pairs FOB Hong Kong for minimum orders of 2,000 pairs per item/5,000 pairs per shipment of different designs, delivered 30-45 days after receipt of firm order.

"The company's biggest market is Europe with 50% of exports, while other important destinations include the US, Japan and Saudi Arabia," says Yip.

Whatever the requirement, be it fancy, fashionable or functional, Hong Kong's myriad of clothing and accessories manufacturers meet the needs of a wide spectrum of customers and market segments worldwide.



Ching Fat Necktie Fty Co
7/F, 959 Canton Rd
Kowloon, Hong Kong
Tel: 852-2385-4067
Fax: 852-2780-7485
Web: www.chingfat.com

Fook Cheung Co
Rm 1301, Car Po Commercial Bldg
18-20 Lyndhurst Terrace
Hong Kong
Tel: 852-2543-0393
Fax: 852-2815-2494
Web: www.fookcheungco.com.hk

Glamour Apparel Ltd
16/F, United Daily News Centre
21 Yuk Yat St
To Kwa Wan
Kowloon, Hong Kong
Tel: 852-2764-3388
Fax: 852-2764-3918
Web: www.glamourapparel.com

Inness & Co
Rm 23A, Success Ind Bldg
17 Sheung Hei St
Kowloon, Hong Kong
Tel: 852-2350-1332
Fax: 852-2350-1001

Ling Nam Neckwear Mfg Ltd
4/F, Blk C, Cheong Fat Fty Bldg
265-271 Un Chau St
Kowloon, Hong Kong
Tel: 852-2312-2002
Fax: 852-2312-2005
Web: www.lingnam.com

Mei Ko Garment Fty Ltd
18/F, Blk F, Phase 2, Kingsford Ind Bldg
26-32 Kwai Hei St
Kwai Chung, New Territories
Hong Kong
Tel: 852-2614-4786
Fax: 852-2614-7063
Web: www.meikogmt.com

Rontex Apparel Ltd
23/F, Chun Wo Commercial Centre
23-29 Wing Wo St, Central
Hong Kong
Tel: 852-2543-3036
Fax: 852-2543-4585
Web: www.rontex.com.hk

Ten Gun Mfr Ltd
Rm 1809, Cheung Fung Ind Bldg
23-39 Pak Tin Par St
Tsuen Wan, New Territories
Hong Kong
Tel: 852-3105-8789
Fax: 852-2412-2929
Web: www.tengun.com