9 March 2005
Labels & Badges(HKTDC Fashion - Fabrics & Accessories, Vol 02,2005)
Years ago, makers' labels were something to be concealed, but today they frequently form the focal point of an outTt. Meanwhile, for young people colourful badges and emblems have become fashion statements in their own right, and Hong Kong excels at making both.
Many Ways Industrial Co makes a wide variety of colourful woven labels, hangtags and badges in original, free-spirited designs that complement the Trm's work on behalf of famous companies such as BCBG Max Azria, Puma and Crocodile.
"Reigning Tlm and TV favourites often dictate the designs of badges," says sales executive Mark Wong. "Last year, Harry Potter badges were big while this year Batman seems to dominate the sales Tgures and the well known Bat design can be seen everywhere."
Established in 1997, the company has a factory in Hong Kong and another in Shenzhen on the Chinese mainland.
"With a total soor area of 7,000 square feet, we are able to use cost-effective and labour-saving hi-tech machinery to take care of a substantial monthly output with just 106 workers," says Wong.
Many Ways exports to India and the US, and sells locally in Hong Kong. "We are planning to expand our markets to Europe," says Wong. "Our sales have shown a small growth and, while we hope to remain stable, further expansion of our markets should see escalating sales Tgures."
FOB Hong Kong prices range from US$7.00-7.50 per minimum order of 100 dozen items for delivery 7-10 days after conTrmation of order. Common raw materials include polyester from Taiwan or the mainland.
With an annual turnover in excess of US$5m, Index Co is a producer on a large scale and the total monthly output reaches three million items. "Our product range includes labels, badges, key chains and rings, luggage tags and hangtags," says sales manager George Tse.
"The company was founded in 1995 by three enthusiastic young people, and has expanded rapidly since with extensive R&D, design, sales and sourcing departments," he adds.
"We use high quality PVC and PU for all products as both materials meet international market standards and requirements such as EN71. Our hi-tech equipment allows us to use these materials in innovative ways to make outstanding and attractive labels and badges."
FOB Hong Kong unit prices start at about US$0.10 based on an order for 10,000 pieces. Index usually expects minimum orders for about 3,000 pieces and goods are made at an 18,000-square-metre, 1,000-worker factory in Shenzhen that can deliver about three weeks after conTrmation of order.
"We provide labels for some famous companies, including Reebok and Puma," says Tse, "and we are always looking to expand."
The extensive global distribution network of New Star Mfg Int'l Ltd extends to Tve continents. "Our labels enjoy an unrivalled reputation in the industry," claims sales executive Jackie Lam. "We make labels for some famous fashion names including Tommy HilTger, Abercrombie & Fitch, Guess, Speedo, Adidas, Timberland and Nike."
The firm's products include all garment accessories such as woven labels, leather patches, PVC products and woven tapes. "These are well received at major European fashion trade shows and featured in European design magazines such as the Jeans Label Book and Logo Symbol Design," claims Lam. "We can claim to make some of the most exciting looks in accessories."
Established in 1990, New Star produces 300,000 items a month at its 100-strong factory in Dongguan on the mainland. Minimum order is 500,000 for woven labels, and delivery is 10-14 days after conTrmation. Major markets are the US and Europe and FOB prices are available on request.
Laying claim to being the leading label manufacturer bringing together design, production and sales, J & A Industrial Co Ltd director Alex Yuen says, "Because of our consistent quality, many of our products Tnd application throughout the garment and accessories industries."
J & A produces various embossed, resective nightglow and laser 3D badges, woven labels, coasters and wristbands. "Some of our innovative designs are market leaders," says Yuen.
Stating that 2004 was a year of only moderate growth, Yuen says he believes there are good days ahead. "We do not yet know what effect the mainland's entry into the World Trade Organization and the removal of textile quotas will have on our business in 2005. However, we are hoping for about a 40% increase in sales."
Monthly production at the company's two factories in Dongguan totals 500,000 labels, including regular orders from famous companies such as Quiksilver and Nautica. "We are proud of providing professional design and consultation services," says Yuen, "and we have ofTces in Hong Kong and in Shanghai and Nanjing on the mainland." Unit FOB Hong Kong prices for labels and badges range from HK$0.30-1.50.
You can certainly add distinction to garments with labels and badges from Hong Kong.
WRITTEN BY WINSOME LANE
Many Ways Industrial Co