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Qzone

Hong Kong Enterprise

Vol 6, 2004





Hong Kong Export Marketing Award

Hong Kong Awards for Industry:
Export Marketing Grand Award
Mainland Headwear Holdings Limited

Crowning Glory

For the past decade, Mainland Headwear Holdings Ltd has been contributing to the growing popularity of Hollywood culture, as well as the casual and sporting lifestyle, with its wide range of quality headwear - baseball caps, bucket hats, knitted hats, Gatsby hats, headbands and sun visors.

First established in 1986 as a trading company dealing in gifts, promotional items and headwear products, founders Ngan Hei Keung and his wife Pauline noticed that their headwear products were always the most popular and decided to focus on this market.

Building on the huge success of its first licence in 1988, Mainland Headwear moved rapidly into the licensed headwear business, producing casual and promotional headwear in every shape and form for leading names such as Warner Brothers in the film industry and the NBA, MLB, NCAA, NHL, NASCAR, Manchester United, Nike, Reebok, Timberland, Ellesse and Titleist in the sporting world.

Other developments include uniform caps for fast-food giant Burger King as well as promotional caps for Star Wars III, Michael Jordan's NBA comeback and the exclusive licence for the American national motor sports league, Team Racing Auto Circuit (TRAC).

Today, producing in excess of 25 million hats in 5,000 designs a year for more than 80 of the world's best-known brands, Mainland Headwear is one of the world's leading producers in the licensed casual headwear market.

Mainland Headwear's growth literally took off in 1992 with the opening of its own manufacturing base and its focus on unique digitised embroidery techniques.

Its ability to offer its customers a total solution - from design through manufacture and export - enabled Mainland Headwear to build close and long-term partnerships with its customers.

Production facilities, located on the Chinese mainland in Shenzhen, consist of two adjacent industrial complexes boasting more than 55,000 square metres of production space, eight production lines and 150 digitised embroidery machines.

Together with initiatives such as a testing laboratory, which checks fabrics for possible health risk chemicals such as formaldehyde, and ISO 9001:2000 certification, the quality of Mainland Headwear's products is guaranteed.

The mainland's entry into the World Trade Organization, as well as the Beijing Olympics in 2008, offers many exciting opportunities ahead and Mainland Headwear will be diversifying its product range accordingly.

Baseball caps are still Mainland Headwear's most popular product but the company is now expanding into the golfing, hunting and fishing worlds and sees an increasing trend for fashion headwear.

These new lines will not only create synergies with Mainland Headwear's existing operations, they will also enhance its one-stop solutions by offering a range of new fashion items, as well as T-shirt and cap sets, gloves and scarves to its customers worldwide.

Contact Details

Mainland Headwear Holdings Ltd
Rms 1001-1005, 10/F, Tower 2,
Enterprise Square,
9 Sheung Yuet Rd, Kowloon Bay,
Kowloon, Hong Kong
Tel: 852-2798-0483
Fax: 852-2796-1517
Email: headoffice@mainland.com.hk
Web: www.mainlandheadwear.com