20 March 2006
Hang Tags & Labels(HKTDC Fashion - Fabrics & Accessories, Vol 02,2006)
|Tony Labels Ltd's paper hang tags (left) and woven polyester labels with colourful patterns provide all the essential information|
An attractive tag or label can also add value to a garment by enhancing its overall feel, so it's little wonder that Hong Kong manufacturers supply a vast array of catchy and functional hang tags and labels specifically designed to provide that vital finishing touch.
Tony Labels Ltd, for instance, makes colourful paper hang tags as well as woven polyester labels. "They can carry barcodes, or contain product information - for example, whether the garment is washable, its size and origin," director Tony Chen explains.
He says the six-year-old firm uses polyester from Taiwan, and paper from different sources such as the US, Indonesia and Taiwan. "We use the most advanced machinery and our production is fully automated," Chen adds.
The company's tags and labels sell for HK$0.10-9.00 FOB Hong Kong per piece for minimum orders of 1,000 units delivered seven days after order confirmation.
Tony manufactures its tags and labels at a 100,000-square-foot, 150-worker factory in Dongguan on the Chinese mainland that produces 24 million woven labels, hang tags and badges per month. "Our biggest markets are the US and UK," Chen notes, adding that Tony also sells to France, Australia, Taiwan, the mainland and Hong Kong.
Like Tony, Innovax Mfg Co puts a premium on design - especially when it comes to string tags such as a paper card fitted with a small epoxy seal featuring a golden car.
"This is our new product and the seal adds value," maintains business manager Helen Fung. "We have come up with this item because our customers like art to feature in our products."
Apart from rectangular models, Innovax also makes plastic string tags in interesting shapes such as a spanner and a tear. "Some customers like special shapes," Fung adds, noting that the plastics used come from Europe.
She says the company's string tags can be used for advertising and image-building. "We can make our products stand out and can produce in any colour, design and material the customer requires," Fung claims. "We can make tags for garments of all market segments - high-, medium- or low-end," she says.
Established in 1990, Innovax makes 10 million string tags, plastic tags and hang cards a month at its 7,000-square-foot, 200-worker factory in Guangzhou on the mainland.
Prices range from HK$0.10-1.00 FOB Hong Kong per piece, depending on the design, and minimum order is 10,000 pieces delivered 7-10 days after order confirmation.
"Our biggest market is Europe - particularly the UK, Germany, Italy and Poland - which accounts for 60% of our sales," Fung notes, adding customers include leading apparel companies such as Daniel Hechter, Diesel and Polo.
"We also sell to the US, Malaysia, Thailand and the mainland."
Another Europe-oriented manufacturer is Auto-ID Technology Ltd, which derives about half its sales from the EU while other markets include Asia and the Chinese mainland.
"Our customers are big European garment brands," senior manager Newman Chow claims, noting that the company's products appear under the H&M, Chaps and Boots brands.
Auto-ID produces price tags and stickers in paper with print barcodes. "Colour-print price tags are available," Chow advises, adding that the eight-year-old firm also makes product labels and care labels in paper and nylon. "PET, PE and PVC are used for other tags and labels."
The company's 1,000-square-metre, 80-worker factory in Guangzhou produces more than 300,000 square metres of hang tags, labels and stickers a month.
Auto-ID has no minimum order for its tags and labels, which are made from materials acquired from the US, Taiwan and the mainland, cost HK$0.05-0.20 each FOB Hong Kong and are shipped one week after order confirmation.
Profit Bright Industrial (HK) Co Ltd also manufactures on the mainland, at a 200-worker factory in Shenzhen that can produce HK$2-3m worth of hang tags and labels per month using paper from Korea and Japan, and PVC from Hong Kong.
"We are in the medium-price range," director Eric Lee says of the decade-old company. "We accept orders as small as 1,000 pieces for delivery 7-10 days after sample confirmation."
He claims that Profit Bright, which exports to the US and Europe and also sells in Hong Kong, works quickly and attaches great importance to satisfying customers' requirements. "We follow the market closely," Lee adds.
It's precisely this type of dedication and commitment to customer satisfaction that ensures Hong Kong hang tag and label manufacturers will continue to make that all-important difference in the fickle field of fashion.
WRITTEN BY LIZA LEE
Auto-ID Technology Ltd
Rm 2A, 5/F
Join-In Hang Sing Centre
71-75 Container Port Rd
Kwai Chung, New Territories
Profit Bright Industrial (HK) Co Ltd
Flat 9, 17/F
Thriving Ind Centre
26-38 Sha Tsui Rd
Tsuen Wan, New Territories