6 March 2009
Finishing Touches(HKTDC Fashion - Fabrics & Accessories , Vol 02,2009)
The ODM/OEM firm offers a wide range of fashion accessory products, including brooches, iron-on badges, crocheted flowers and motifs, some of which are embroidered and handcrafted.
"Our clients are mainly manufacturers of clothes and bags. Because demand for their products is affected by global economic conditions, demand for fashion accessories as a whole has also fallen," acknowledges Marketing Manager Wendy Cheung.
"Under these market conditions, we will accommodate the changing needs of buyers, such as smaller order sizes," she advises. "If buyers are concerned about cost, we will discuss with them how we can lower the production cost of an item, such as by sewing fewer beads onto a floral brooch."
Some of Skyking's products, such as its embroidered floral trimmings, are sold in retail shops.
"In the US and Europe where there's a do-it-yourself culture, many people like to make their own dresses, and these embroidered floral trimmings are quite popular for this purpose," Ms Cheung explains.
The company places heavy emphasis on the quality of materials - such as felt, thread, beading, rhinestones and sequins -sourced from third-party suppliers.
"Environmental concerns are a major issue for our clients, who have strict requirements on the safety of every accessory that goes into making a garment," maintains Ms Cheung.
"We, in turn, set strict standards for all our suppliers, requiring them to produce certification for quality and safety from reputable authorities such as Intertek and SGS," she claims.
"In addition, we hold SA 8000 certification. This code of conduct for employers is an important requirement of big clients, and serves as an assurance that we treat our workers well," she adds.
Maintaining high quality standards incurs additional costs, which makes sense only for higher-margin operations.
"This is why the long-term strategy for us is to move up the value chain. The Hong Kong government is encouraging the development of the creative industry and this is the way forward for us," Ms Cheung remarks.
Indeed, Skyking has been pursuing this goal for some time, as exemplified by its diversification into ODM from solely OEM business.
"Through ODM, we provide value-added designs for clients, and when clients come to appreciate the beauty of our house designs, they would naturally be less sensitive to price concerns," Ms Cheung says.
"ODM is the way for us to keep expanding our client base, and we are constantly coming out with more of our own designs," she adds. "Unlike the OEM service which brings in big orders but is vulnerable to market conditions, ODM clients are looking for unique designs and hence the market risk there is lower."
Be it ODM or OEM, Skyking Creations Ltd is dedicated to creating that all-important finishing touch to fashion items.
TEXT BY CHIARA WONG