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Fast Fashions(HKTDC Fashion - Fabrics & Accessories , Vol 02,2009)

HKTDC Hong Kong Fashion Week for Spring/Summer 2010

The fickle world of fashion doesn't stand still, so decision-makers and trendsetters must attend one of Asia's leading industry events

Buyers and suppliers from around the world know that Hong Kong is a fashion manufacturing powerhouse that has successfully evolved into a proven design centre.

Backed by technical expertise and marketing skills, the Hong Kong fashion industry has become a leading exporter of clothing and clothing accessories, shipping goods worth US$27.86bn in 2008 alone.

This same design and manufacturing expertise will once again come to the fore at HKTDC Hong Kong Fashion Week for Spring/Summer 2010, which will be held at the Hong Kong Convention and Exhibition Centre from 6-9 July 2009.

A key sourcing platform, the fair attracts attention not only for the products on display but also because of the opportunity it offers for gathering information on trends and market developments.

Proof of the event's drawing power comes from the Spring/Summer 2009 edition, which attracted 1,154 exhibitors from 21 countries and regions and 17,424 trade buyers from 87 countries and regions attended.

Collectively, they represented the full spectrum of the fashion business, seeking to source everything from high-fashion designer pieces to mass-market lines, encompassing women's, men's, teenagers', children's and infants' wear.

Hong Kong Fashion Week for Spring/Summer 2010 is clearly an event not to be missed, with an irresistible array of proven and new attractions.

This year's show sees the introduction of the Brand Name Gallery, a premium section dedicated to the promotion of top-notch brand name collections in an appropriately refined setting.

The Brand Name Gallery is the latest innovation by the event organiser, the Hong Kong Trade Development Council (HKTDC), which added a Fabrics & Yarn zone last year to complement the Spice Arena and Infant & Children's Wear sections that made their debut the year before.

Fabrics & Yarns will once again feature all kinds of fabrics, fibres and yarns, including cotton, linen, ramie, silk, wool, knits, high-performance functional fabrics, lingerie fabrics, man-made fabrics and embroidery.

Spice Arena will provide a high-profile platform for suppliers of hats, shoes, scarves and handbags, while Infant & Children's Wear will offer a wide range of clothing for babies and youngsters.

Other specialist sections include:

  • Garment & Accessories Mart - big-volume, mass-market appeal
  • Fashion Gallery - high-end, designer fashion
  • Body & Intimate Wear - lingerie, swimwear and homewear
  • Bridal & Evening Wear - special-occasion pieces and accessories
  • International Fashion Designers' Showcase - creative talents present their designer collections

In addition, an exciting programme of fashion shows and seminars on trend forecasts and market intelligence will provide added value for exhibitors and buyers alike.

Hong Kong Fashion Week for Spring/Summer 2010 simply shouldn't be missed by anyone who wants to keep abreast of the latest styles in the fast-moving fashion field.

Proven Performer

The record-breaking Hong Kong Fashion Week for Spring/Summer 2009 lived up to the annual event's reputation as an ideal fashion marketplace.

Last year's event saw:

  • a record-breaking 1,154 exhibitors from 21 countries and regions
  • some 17,424 visitors from 87 countries and regions - up 2% on the previous year's figures
  • a series of trendsetting events - including eight seminars, seven fashion shows and Diversity in Action and Trend Display

A fashion parade-cum-art and graphics exhibition staged to celebrate the Beijing Olympic Games and to promote Hong Kong's creative industries, Diversity in Action featured more than 100 sportswear and stylish outfits infused with modern and artistic elements.

The inaugural Trend Display offered a visual and sensory tool of the palettes and materials that would be in vogue in the upcoming season courtesy of three themes:

  • Seasonal colour trends included Orientalism, which married exotic, high-energy colours with dramatic and intense dark hues
  • Patina mirrored ecological concerns, glorifying nature with sun-faded tones, rich earthy shades and cool natural hues, dusted by gold and silver
  • Clarity was a simple and joyous use of colour, contrasting refreshing neutrals with vivacious bright sorbet colours, on a base of white

Other major attractions included the International Fashion Designers' Showcase that offered a variety of merchandise, including cocktail dresses and ball gowns, casual wear, children's wear, swimwear, bags, jewellery and footwear.

The eighth Hong Kong New Fashion Collection Award 2008 encouraged Hong Kong clothing enterprises to come up with their own collections by creating Party & Evening-wear and Casual & Jeans-wear collections that combined creativity and marketability.