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Under Control(HKTDC Electronics, Vol 02,2004)

Vol 2, 2004

Company Profiles

Under Control
Brilliant Concepts Int'l Ltd

Focusing Strengths
Eyston Co Ltd

Under Control

Brilliant Concepts Int'l Ltd

Brilliant Concepts Int'l Ltd offers a wide choice of universal remote controls, including 3-in-1, 4-in-1 and 8-in-1 styles

The humble remote control has made its way into everyday life, allowing couch potatoes the world over to adjust home electronics from a distance.

Lately there has even been a trend to consolidate various remote devices into a single, full-function unit, a development that has given Brilliant Concepts Int'l Ltd a vast and promising new market.

A leading manufacturer of remote control devices, Brilliant Concepts has pressed ahead with the production of innovative designs and technology applications to stay ahead of market needs in the multifunction remote control business.

"We utilise the most advanced technology in concept, design and production," claims sales and marketing manager Pony Chan. "Our OEM expertise, developed working with major international customers around the world, helps us build solutions and come up with the best possible products."

Founded in 1994, Brilliant Concepts' spectrum of products ranges from infrared remote controls, mini hearing enhancers and remote control protectors to security alarm products and FM transmitters.

All the company's products utilise the latest technology to provide various solutions, allowing customers worldwide to take control of several electronic devices from one easy-to-use panel.

For example, the universal remote control that is the ODM/OEM manufacturer's main product line is exported to Japan, France, Germany, Holland, Spain, the UK and the US.

This year, Brilliant Concepts has received a further boost by securing a major deal to manufacture products for Sanyo of Japan and is also looking for sales growth worldwide, particularly in Europe.

"We are projecting a 10% growth in sales per annum in the EU market, mainly because of our competitive pricing and design," Chan says.

All Brilliant's products are manufactured at a 100,000-square-foot factory in Foshan on the Chinese mainland, including its best-selling BC-300C and BC-510 remote controls.

BC-300C is a 3-in-1 preprogrammed device with time clock for TVs, VCRs and SATs, while the latter is a 5-in-1 water resistant preprogrammed and learning remote control for TVs, VCRs, SATs and cable boxes and audios that comes complete with neon light indicators.

Chan stresses the fact that Brilliant Concepts provides tailor-made services for each customer to ensure total satisfaction. "The success of our business is largely attributable to our principle of putting customers first," he believes. "Our products are designed meticulously to meet their specific needs."

This customer-first approach is graphically reflected in the company's latest catalogue, which demonstrates new levels of technology, quality, comfort and ergonomic construction.

Chan says that Brilliant Concepts is striving to improve product design and service, as well as maintaining high quality and the most competitive pricing available in order to boost sales.

"While the development of existing product lines will be reinforced, the company will extend to different types of OEM products to fuel future business growth," he reveals.

WRITTEN BY VANAPA ONGVISES

Brilliant Concepts Int'l Ltd

Units 2303-2308,
Metropole Square,
2 On Yiu St, Shatin,
New Territories, Hong Kong
Tel: 852-2687-4903
Fax: 852-2687-424
Email: sales@brilliantconcepts.com

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