21 April 2004
Uncoiling Quality(HKTDC Electronic Components & Parts, Vol 02,2004)
Vol 2, 2004
Thriving On Development
C.T.C. Coils Ltd
C.T.C. Coils Ltd offers a wide range of products, including SMT power inductors and choke, toroidal, balun and spring coils
Constant commitment to quality, mature management and a firm grasp of market trends are the keys to ongoing success for C.T.C. Coils Ltd.
A specialist maker of coil products, C.T.C. has established a strong reputation with its own C.T.C. brand over the past two decades and is branching out to manufacture transformers to ensure future growth.
Spokesperson Jane Cheng says C.T.C. has put substantial emphasis on quality management to ensure customer satisfaction and was the first Hong Kong coil manufacturer to achieve ISO 9002 certification in 1998.
"We took no short cuts to gain certification and all our staff were seriously oriented to the quality system," recalls Cheng, adding that C.T.C. also gained ISO 9001 certification in 2002.
Founded in 1985, the company offers a wide range of products including SMT power inductors and choke, toroidal, balun and spring coils.
SMT power inductors with standard 4mm-10mm core diameters are major products for C.T.C., which provides electrical characteristics such as inductance value and rated current according to client requirements.
Most of these products carry the C.T.C. brand, a reflection of both market acceptance of the label and the company's leading position in the coil product industry.
However, Cheng reveals C.T.C. is diversifying into the production of transformers used in electronic products, including plasma TVs and LCD monitors.
"Transformers are widely used in all kinds of electronic and peripheral computer products, especially LCD monitors, which have become a major trend in the electronic world," she notes. "This market has a lot of potential."
C.T.C.'s initial factory, located in Dongguan on the Chinese mainland, occupies 6,500 square metres and employs 600 workers, who produce 20 million pieces a month on an OEM basis.
Cheng believes the mainland market potential is "huge" because many big companies from Taiwan and Japan have already moved their production facilities to the mainland.
In addition, manufacturers from Europe and the US have also started spreading their investments on the mainland and setting up factories "They will carry out sourcing on the mainland, which will create strong demand for our products," Cheng adds.
The company set up a foreign-funded enterprise at the end of 2003 in Dongguan, which started full production in April this year and can conduct domestic sales on the mainland.
The new factory, with monthly production of 12 million pieces, occupies a total area of 3,300 square metres and accommodates about 350-400 workers. It will help increase the company's production capacity while satisfying the needs of domestic customers.
C.T.C. currently ships approximately 70% of its output overseas, mainly to Europe, but predicts that export sales will give way to domestic mainland sales as more and more international electronics manufacturers move their production bases to the PRC.
The company is also making serious efforts to enhance manufacturing technology and control production and material costs to further increase competitiveness.
For example, C.T.C. has emerged as a major supplier of coils used in the intelligent wattmeters that will replace existing models, first in Italy then other EU countries such as France, the UK and Germany.
The company has also recently started production of filter chokes for Johnson Electric, the world's largest manufacturer of micromotors. "Johnson Electric requires very strict quality and we have invested in a line of high-precision machinery and associated equipment to fill the orders," says Cheng. "In addition, we have also upgraded our quality standards and production capacity to meet the demand."
C.T.C. has also recruited more sales engineers to meet customers' technical demands and ensure smooth production of increasing orders.
"Our engineers are willing to work closely with potential customers to solve every application problem," Cheng says. "In the process, we can fully understand what our customers need and they also begin to understand our capabilities."
BY VANAPA ONGVISES
C.T.C. Coils Ltd