27 Nov 2007
Trying Times(HKTDC Electronics, Vol 04,2007)
|Extensive R&D has built Precision Mastech Enterprises Co an international reputation for its high quality electronic equipment and testing instruments|
Manufacturers' constant need to test increasingly sophisticated electronic equipment has resulted in a thriving business for Precision Mastech Enterprises Co.
The firm has built an international reputation for a wide range of high quality electronic equipment and testing instruments since its launch 20 years ago.
Initially established in 1987 to manufacture analogue and digital multi-meters and various testing instruments, Precision Mastech has succeeded in consolidating markets across Europe and the US.
"We have many customers who have been with us since the very early days," claims Marketing Manager Connie Keung. "They have faith in the quality and durability of our instruments, and our reliability in meeting deadlines and providing follow-up services."
She adds that having a good name makes salesmanship that little bit easier. "And by maintaining stringent QC we ensure that our standards never drop," Ms Keung maintains, noting that Precision Mastech gained ISO certification for all its products in 1999 and they are also CE-certified.
Besides industrial enterprises all over the world, customers include engineers, researchers, electrical and medical technicians, and a surprising number of hobbyists. "There's quite a substantial DIY 'garage set' across the US and Australia, and hobbyists in both countries are always keen to try our newest ideas," Ms Keung explains.
These include a new generation digital multimeter with a wide range of functions, including DC and AC voltage plus resistance, capacitance, frequency and temperature measurement. "Other key features include a handy USB that links to a computer," Ms Keung adds.
She points out that Precision Mastech keeps costs down across its whole product range by operating its own moulding factory where the plastic or rubber-plastic cases of its instruments are manufactured in its own injection facility.
"Our R&D team specialises in producing a natural smooth-to-touch feel about our cases that makes them a pleasure to hold in your hand," Ms Keung avers.
"Our competitors have to contract out the production of their cases, and cut costs by using basic designs that are functional but not user-friendly - this gives us a big competitive edge."
However, the numbers of those competitors are growing as more and more factories on the Chinese mainland try to enter this very specialised field and meet the demands of customers who require increasingly sophisticated electronic testing instruments. "We try to keep pace with these new demands, but refuse to compromise on quality and take short cuts in our testing procedures," Ms Keung insists.
She admits that Precision Mastech's refusal to be rushed provides an opening for newcomers to enter the field. "But we are steadfast in maintaining our policy that quality always comes first, because the customer who is happy with our products will always come back."
Precision Mastech is particularly proud of its R&D department, staffed by university graduates specialising in software and design applications, including the plastic cases that fit like a glove in the user's hand and further upgrading PCBs.
Other recent new products emanating from R&D include a multifunction environment meter that measures temperature, humidity, light, anemo, airflow and sound levels.
Another 4.5-digit, auto-ranging benchtop multimeter tests and/or measures voltage, current, temperature, resistance and capacitance, and has an RS 232 standard interface and Windows software.
To meet growing market demands, Precision Mastech's catalogue of new products also lists a high-sensitivity leakage clamp meter, an insulation multimeter and an IFR thermometer. "R & D is currently finalising an oscilloscope meter expected to go into production next year," Ms Keung adds.
The specialist nature of its products means Precision Mastech doesn't get many bulk orders, but instead depends on a steady flow of regular orders to keep its production line busy.
"One of our biggest deals came in 2003 when an American electrical supermarket chain ordered US$200,000 worth of equipment that filled two containers," recalls Ms Keung, who sees the Middle East as the company's next big market. "Particularly oil-rich Dubai, Kuwait and Egypt."
Their needs will be met by Precision Mastech's 20,000-square-foot factory in Dongguan on the Chinese mainland that employs more than 500 workers. "This means we are able to provide prompt and timely delivery to our customers and can commit most orders within 25 days of confirmation," Ms Keung concludes.
TEXT BY GEOFFREY SOMERS
|Precision Mastech Enterprises Co
Rms 1708-09, Hewlett Centre
52-54 Hoi Yuen Rd, Kwun Tong,
|Year Established: 1987|
Minimum Order: US$5,000
Monthly Production Capacity: 250,000 pieces
Delivery Time: 45 days
Factory Size & Location: 10,000 square metres; Dongguan