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Top-Notch Tapping(HKTDC Electronic Components & Parts, Vol 03,2002)

Hong Kong Electronic Components & Parts

Vol 3, 2002

Product Features

Solid Sound Effects
Speakers & Microphones

Top-Notch Tapping
Keypads

Capable Casework
Panels & Casing

Top-Notch Tapping

Keypads

Hi-Tech Silicone Rubber Mfy Ltd's tool room is its "secret weapon" in creating an array of useful keypads, mainly for European markets.

MORE often than not, keypads are regarded merely as a means to operate computers, television remote controls, mobile phones and other devices. Yet they are transforming. No longer are keypads simply accessories. Modern manufacturers based in Hong Kong strive to create new keypads that are quality products in their own right.

At a 200-worker factory in Shenzhen on the Chinese mainland, Yan Chuen Co Ltd uses a series of measuring instruments imported from Japan and Taiwan in striving for the highest possible quality in its keypads, zebra connectors and rubber gaskets.

Model YC-1638 for use in DVD or TV remote controls is unit priced at US$0.12 FOB Hong Kong. A keypad for construction-site instruments, model YC-1873, costs US$0.39, while model YC-1600, a DVD or TV remote-control keypad intended for the Japanese market, is US$0.14.

These products have all the basic features. Along with quality, the 10-year-old manufacturer focuses on superior customer service and a rapid delivery time range of 7-14 days.

"From receiving an order until finishing it, we report to clients 2-3 times a week," says sales executive Kenneth Leung.

This ISO 9001-certified enterprise produces three million mid-to-high-end items per month. There is no minimum order for customers in major markets like Europe, the US and Hong Kong.

Hi-Tech Silicone Rubber Mfy Ltd's pride and joy, and its edge in the quest for superior quality, is the company's tool room. "Many companies have their own research and development, quality control and manufacturing facilities, but few have their own tool rooms," says marketing director Raymond Wong.

This 18-year-old manufacturer's product range includes rubber keypads for PDAs, mobile phones and remote controls. Hi-Tech offers laser-etching with its mobile phone keypads, unit priced at US$0.40-1.80 FOB Hong Kong. PDA-related items, costing US$0.50-1.20, feature a protective coating to prevent the letters from wearing off. Remote-control keypads cost US$0.10-1.60. Minimum order is 1,000 units for shipment within 14 days.

Raw materials come from Japan and, to a lesser extent, the Chinese mainland. The keypads are destined for markets in Europe and Asia.

Hi-Tech Silicone's 1,200-worker factory produces seven million pieces monthly. By August, that figure will rise 10-20%, Wong says.

The high quality offered by 23-year-old Hoi Wah Industrial Co Ltd revolves around a protective coating on its conductive silicone rubber keypads. "The printing is clear. You can rub it, but it will not wear off, even over time," says merchandiser Cally Yip.

Calculator pads, unit priced at US$0.06 FOB Hong Kong, have Euro-conversion, plus the standard add, subtract, multiply and divide functions. The main material is silicone from suppliers in Japan and Taiwan.

A three-member design team plays a key role at Hoi Wah's 150-worker facatory in Huizhou on the Chinese mainland. The company's own designs account for 75% of production.

Upcoming designs "add more colour" to create "funny and playful" items popular in the toy industry. Hoi Wah also aims to increase its OEM work.

The minimum order is 10,000 pieces for shipment within 7-10 days, usually to the main markets of South Korea and Hong Kong.

You Eal (HK) Ltd claims to have "the smallest gap in the world (0.15_0.05mm) between keys" on its Special Assembly "SA" type mobile-phone keypads, according to sales manager Samuel Cheung. Hence, the company's keypads suit even the smallest phones. You Eal keypads won the HKEIA Award for Outstanding Innovation and Technology Products, in 1999, 2000 and 2001.

Manufacturing in South Korea since 1978 and in Hong Kong since 1986, You Eal also produces conductive silicone inter-connectors (zebra connectors), silicone rubber keypads and rubber parts. The monthly output of more than 40 million pieces goes mainly to the US, Europe, South Korea, the Chinese mainland and Hong Kong.

You Eal has two factories in Shenzhen and six in South Korea, employing a total of 1,500 workers. For raw materials, You Eal turns overseas, including to Japan and the US for high quality silicone rubber.

WRITTEN BY TAMARA CHEUNG

Contact Details

Bor Kee Rubber Mfg Ltd
15/F, Unit 22
Yale Ind Centre
61-63 Au Pui Wan St, Fo Tan
New Territories, Hong Kong
Tel: 852-2426-4387
Fax: 852-2481-8177
E-mail: borkee3@netvigator.com

Hi-Tech Silcone Rubber Mfy Ltd
Units 2304-6, Riley House
88 Lei Muk Rd, Kwai Chung
New Territories, Hong Kong
Tel: 852-2426-6420
Fax: 852-2481-3304
E-mail: info@hitech-hk.com

Hoi Wah Industrial Co Ltd
9/F, Flat I, Wing Hong Ind Bldg
18-26 Kwai Fung Cres, Kwai Chung
New Territories, Hong Kong
Tel: 852-2425-9004
Fax: 852-2420-9945
E-mail: hoiwah@globalsources.com

Luen Fung Silicone Rubber Mfg Co
Unit 1013, Heng Ngai Jewelry Centre
4 Hok Yuen East St, Hung Hom
Kowloon, Hong Kong
Tel: 852-2764-7712
Fax: 852-2333-5979
E-mail: info@silcone.com.hk

Stand In Industrial Co Ltd
Flat 2708, New Tech Plaza
34 Tai Yau St, San Po Kong
Kowloon, Hong Kong
Tel: 852-2352-6399
Fax: 852-2352-6700
E-mail: sales@standin.com.hk

Yan Chuen Co Ltd
13/F, Flat P, Int'l Ind Centre
2-8 Kwei Tei St, Fo Tan
New Territories, Hong Kong
Tel: 852-2688-5011
Fax: 852-2688-5625
E-mail: sales@yanchuen.com

You Eal (HK) Ltd
17/F, Mega Trade Centre
1 Mei Wan St, Tsuen Wan
New Territories, Hong Kong
Tel: 852-2498-1686
Fax: 852-2412-0828
E-mail: youeal@youeal.com.hk