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The Perfect Platform(HKTDC Electronics, Vol 03,2007)

Hong Kong Electronics Fair 2007 (Autumn Edition)



Exhibitors and buyers will meet face-to-face and hammer out orders at the Hong Kong Electronics Fair 2007 (Autumn Edition) in October, one of the most important fairs of its type worldwide

International buyers, such as veteran UAE-based electrical and electronic systems specialist Bahri & Mazroei Technical Systems Co (LLC), believe Asia's largest electronics show is a key highlight in their sourcing season.

The company's business development manager, Girish Babu, says there is "no better place" to source some of its key systems than the Hong Kong Electronics Fair 2007 (Autumn Edition), which this year will be held at the Hong Kong Convention and Exhibition Centre from October 13-16.

"The Hong Kong Electronics Fair is a one-stop shop for us," says Babu. "Before arriving at the fair, I visit the TDC website to identify a few companies that suit my needs."

His enthusiasm is echoed by N.V. Fidex Int'l Management S.A. and Skytronic purchasing manager Bernard Lengelm, whose Belgium firm has been coming to the Hong Kong Electronics Fair since it began.

"It's very organised, and it is really easy for us because everything is concentrated in one place and focused on electronics," says Lengelm, whose company offers 5,000 mainly electronic items to distributors and large retailers like Carrefour.

Key international and local buyers and suppliers will also be out again in force at the autumn edition, which the Hong Kong Trade Development Council (TDC) has developed into a superb showcase for manufacturers and a powerful business opportunity for trade visitors.

"Last year's fair attracted 2,481 exhibitors and featured more than 3,700 booths from 29 countries and regions, including group pavilions from the Chinese mainland, Korea and Taiwan," explains TDC senior exhibitions manager Anne Chick.

"A total of 57,791 buyers from 151 countries and regions, including 81 buying missions from around the world, ensured the Hong Kong Electronics Fair maintained its premier status as Asia's leading event of its kind and the second-largest in the world."

Chick claims the 27th edition of the show will build on this exceptional record to consolidate its position as the perfect platform for exhibitors to showcase their latest innovations and products.

"We have assembled an even bigger and better array of exhibitors and products than ever before, which will prove an irresistible magnet for buyers," she maintains.

Highlights of the Hong Kong Electronics Fair 2007 (Autumn Edition) will include popular favourites such as the Hall of Fame - the premium showcase for high-quality, brand-name finished products and components and parts - which last year attracted more than 180 world-class companies.

Chick notes that several specialised zones that made their debut in 2006 will also return this year. "Digital World, the newly-expanded home to all kinds of digital equipment including entertainment, imaging, communications, gadgets, and multimedia products, drew an international mix of 190 exhibitors last year, proving a popular addition," she explains.

Home Tech will be back with a distinct section reflecting the enduring popularity of electronic products for the home. "More than 140 exhibitors displayed a wide range of intelligent home appliances, home security products and healthcare electronics last year, and we are expecting even more to be present this October," Chick adds.

Also seeing a welcome return is the Technology Exchange Zone that features innovative ideas and prototypes with the potential to be developed for commercial use.

electronicAsia 2007

Running concurrently with the Hong Kong Electronics Fair 2007 (Autumn Edition) is electronicAsia, the region's leading event for sourcing electronic components, assemblies, production services and display technologies. Jointly organised by the TDC and MMI-Munich International Trade Fairs Pte Ltd, electronicAsia attracted 540 exhibitors from 14 countries and regions last year.

"There will also be an extensive seminar programme designed to present the latest industry information to keep abreast of important technological developments," Chick adds.

"This unrivalled combination of products, audience and market intelligence offers exhibitors and buyers a vital opportunity for making powerful business transactions and important contacts at one of the major events on the international electronics sourcing circuit."


Change is the only constant in today's electronics industry and manufacturers and buyers need to stay ahead of the game just to remain in it.

Understanding this need, The Hong Kong Electronics Fair 2007 (Autumn Edition) organises an important on-site industry survey to gauge the latest industry trends.

TDC senior exhibitions manager Anne Chick believes the survey provides vital business information for all sections of the electronics industry.

"For example," she says, "the survey conducted at the fair's 2006 autumn edition by independent research company Oracle found that electronics buyers were particularly keen to source home entertainment and audiovisual products like LCD TV sets and personal electronics for 2007."

The survey, which interviewed 712 buyers and 423 exhibitors, discovered that other hot items included all-in-one multimedia devices like 3G telecom products, PDAs, MP4 players, multimedia players, air-purifiers and car navigators.

"About 30% of these buyers said they would source from OBM suppliers, while more than 80% said they were willing to pay an average 11% premium for a Hong Kong-branded item over a Hong Kong OEM item," Chick says.

"This trend highlights the rationale behind the establishment of the Hall of Fame at the Hong Kong Electronics Fair 2006 (Autumn Edition) and its continuation this year."

Some 80% of exhibitors showed their readiness for compliance with product standards in the face of increasing environmental regulations, while 48% of buyers intended to source more 'green' products. "Buyers said they were willing to pay an extra 9% in average unit prices as a result of compliance with 'green' regulations," Chick adds.

However, more than 40% of buyers were facing difficulties in sourcing 'green-compliant' products and locating relevant suppliers.

Other key survey findings included:

  • 60% of buyers said Hong Kong/ Southern China is the preferred region for new suppliers, followed by the Shanghai/Yangtze River Delta
  • 21% of exhibitors showed interest in finding new buyers from Russia, and Central and Eastern Europe, though they expressed a preference for the US, Canada and Western Europe
  • 67% of buyers planned to source more from Hong Kong-based companies for their quality workmanship, design, reliability, price competitiveness and good business practice
  • 30% of buyers tended to source more branded products, with brand reputation important when sourcing electronic products
  • Traders found their new buyers/suppliers primarily via Hong Kong trade fairs, and secondarily through websites and trade publications

"This kind of comprehensive product, trend and sourcing information ensures an accurate positioning of special features for the Hong Kong Electronics Fair 2007 (Autumn Edition), as well as offering companies important considerations for new business opportunities," Chick believes.