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Sweet Sellers(HKTDC Electronics, Vol 04,2007)

Ionizers & Air Fresheners

South China Industrial Co offers three lines of ionizers, including personal, auto and cute figurine types that operate off USB power sources

Increasing concerns worldwide about indoor and outdoor air quality are boosting the sales of all kinds of devices that promise a cleaner, healthier environment

More and more consumers are turning to electronic products such as ionizers and air purifiers in order to protect their health and clean the air they breathe.

As usual, Hong Kong manufacturers are well aware of this trend and are producing an excellent range of products designed to meet the needs of all buyers - especially those from countries with high pollution levels.

Experienced manufacturer California Air Ltd is one Hong Kong company that has focused on air-quality products since it was established in 1987. "Our company was set up to promote environmental protection," explains Managing Director Joe Ng. "Our mission is to supply products and services that create a quality environment and improve quality of life."

California Air offers four distinct types of air purifier for home, personal, industrial and commercial use, including the top-selling model GH2152.

This multi-tech ionic air steriliser for home or office features a washable pre-filter, washable nano Ti02 photo catalyst nickel foam filter, electrostatic precipitator, powerful UV germicidal lamp, negative ionizer, 254nm wavelength, air delivery 20CFM and variable fan speed.

Measuring 495x180mm and with an application range of 400 square feet, the GH2152 protects the user from airborne pollutants and germs such as dust mites, pollen, bacteria and smoke.

"This product reflects the latest trends for air purifiers that feature a UV germicidal lamp, which kills 97% of airborne germs and traps large airborne particles," Mr Ng explains. "Also, there is no need to replace the filters."

California Air, which has its own CA brand and welcomes OEM orders, counts government offices, airports, hospitals, schools, retailers and hotels among its customers. "New products are introduced 3-4 times a year," Mr Ng adds, noting that FOB Hong Kong prices range from US$50-4,000 per unit.

Branded OEM customers are the main focus of Maxcom Ltd, which also supplies importers that sell the products to other businesses such as department stores.

Maxcom specialises in desktop purifiers, mini USB ionizers and car ionizers, and has invested heavily in developing its own Cyclops brand because of the growing global awareness of air quality concerns. "Our air-purifying products are our best sellers," comments Managing Director Leo Chong.

He says the company makes products that are in demand and takes pains to ensure it includes all the essential functions. "They feature good options, excellent quality, attractive designs and are competitively-priced," Mr Chong says.

For example, model AP281 is an air purifier that features an active carbon layer, removes pollen, smoke, bacteria and dust mites and neutralises odour.

The 330x130mm device comes in a range of bright colours, has an effective area of 173 square feet for two-speed operation, emits negative ions and features a Ti02 photo catalyst and a UV light. "This is a mature product, but remains a best seller," notes Mr Chong.

He says that one of Maxcom's competitive advantages is its ability to provide end-to-end service - from design through to the actual product. "We are currently working on some innovative products," Mr Chong reveals. "In future, we want to continue to develop our own products, while expanding our OEM lines."

For example, the company is currently testing a new "modern, user-friendly" product that will be made in Japan and incorporate the latest technology. "We introduce new products annually, and the next to be introduced in the first quarter of 2008 will feature multiple filter layers," Mr Chong adds.

Concentrating on small ionizers is South China Industrial Co. "We currently have more than 10 different ionizers for car, personal and computer use," says General Manager Sunny Fung. "There is good demand for these mini ionizers as people are increasingly concerned about the air they breathe."

Two popular choices are models NI-301 and NI-308. The first is an Air Vita Personal Ionizer that can be worn around the neck, operates on a rechargeable battery, has an eight-hour life and can be charged via a USB port.

Measuring 70x40x14mm, it kills germs, eliminates smoke and odours, and is recommended for sufferers of sinusitis, asthma, pollen allergy and bronchitis.

Model NI-308 is a figurine ionizer that comes in the shape of a bear, dog, pig or monkey. "It consists of a micro-electronic, solid-state module ionizer and can be USB-powered," notes Mr Fung.

It measures 7x5x5cm and generates one million negative ions per 3 cubic cm, reducing the electromagnetic effect of computers, purifying the air, eliminating germs and removing dust and odours.

"One of the latest technology advances in personal ionizers is the adoption of corona discharge technology, which produces ozone that is effective on odours, bacteria, mould and some VOCs," Mr Fung observes.

No doubt Hong Kong companies will begin focusing on this sophisticated technology as they continue to roll out ionizers and air purifiers that are always sweet sellers.


California Air Ltd
Unit G, 10/F, Phase 2
Yip Fat Ind Bldg
73-75 Hoi Yuen Rd, Kwun Tong
Hong Kong
Tel: 852-2320-7393
Fax: 852-2320-7247
Web: www.cal-air.com.hk
Year Established: 1987
Major Product Categories: air purifiers, air sterilizers, humidifiers
Brands & Certificates: CA; The HSBC Living Business Awards 2006 Emerald Award, 2005 Hong Kong Smoke-Free Workplace Leading Co Award Grand Award
Minimum Order: 1,000 pieces or one container
Monthly Production Capacity: -
Delivery Time: 45-60 days
Factory Size & Location: -
Workforce: -
G & H Industrial Ltd
Flat 8, 10/F
New Commerce Centre
19 On Sum St
Sha Tin, New Territories
Hong Kong
Tel: 852-2357-9108
Fax: 852-2345-7483
Web: www.ghcn.com

Year Established: 1997
Major Product Categories: ionizers & ozone producers
Brands & Certificates: Ioncare; ISO 9001
Minimum Order: 300 pieces
Monthly Production Capacity: 20,000 pieces
Delivery Time: 30 days
Factory Size & Location: 100,000 square feet
Workforce: 200

Maxcom Ltd
Flat A, 25/F
Wing Hing Commercial Bldg
139 Wing Lok St
Sheung Wan
Hong Kong
Tel: 852-2110-1389
Fax: 852-3102-1931
Web: www.maxcomltd.com
Year Established: 2006
Major Product Categories: air products, home appliances
Brands & Certificates: Cyclops
Minimum Order: 2,000 pieces
Monthly Production Capacity: -
Delivery Time: 6 weeks
Factory Size & Location: -
Workforce: -
South Asia Int'l (HK) Ltd
Units 1101-5
Peninsula Square
18 Sung On St
Hung Hom, Kowloon
Hong Kong
Tel: 852-2333-2985
Fax: 852-2330-9712
Web: www.sai.com.hk
Year Established: 1968
Major Product Categories: coffee makers, vacuum cleaners, air-purifiers
Brands & Certificates: SAI; ISO 9001
Minimum Order: one FEU
Monthly Production Capacity: -
Delivery Time: 45 days
Factory Size & Location: Chang An
Workforce: -
South China Industrial Co
Rm 710
Sterling Centre
11 Cheung Yue St
Cheung Sha Wan, Kowloon
Hong Kong
Tel: 852-2369-8846
Fax: 852-2369-5225
Web: www.southchina.com.hk
Year Established: 1981
Major Product Categories: ionizers, car battery chargers, car vacuum cleaners, auto accessories
Brands & Certificates: BAL, Air Vita; ISO 9000
Minimum Order: 3,000 pieces
Monthly Production Capacity: 50,000 pieces
Delivery Time: 40 days
Factory Size & Location: Beijing, Dongguan
Workforce: 500
Sun Fat (Holding) Co Ltd
Unit E2, 1/F
Tuen Mun Ind Centre
76 Pui To Rd, TMTL
Tuen Mun, New Territories
Hong Kong
Tel: 852-2461-6073
Fax: 852-2464-7008
Web: www.sunfat.com.hk
Year Established: 1978
Major Product Categories: electrical home appliances & lighting products, gifts
Brands & Certificates: Sunca, Suncakmax; ISO 9001
Minimum Order: -
Monthly Production Capacity: -
Delivery Time: 30 days
Factory Size & Location: 98,000 square metres; Shenzhen, Zhongshan
Workforce: 5,000